Flagrantly unsubstantiated "facts", misrepresented news, and deliberately false memes whooped up by the partisan fringes have been fast and furious this election... And thanks to Facebook's algorithm, fake news stories continue to trend. Today, if you yell at the Facebook echo chamber to stop, does it only get louder? Then, in a contentious election season full of bombshells, boasts, and social media driving the outrage, how do newsrooms determine what deserves attention what doesn’t?