Have you seen that AT&T Commercial… where the guy calls his mom to tell her about the deal?

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So true.  And proof that word of mouth works… comes fromNew York City… where people have been whispering about a fella who makes the best pizza in New York.   But you can’t buy it.  At any price.  According to the word of mouth… this guy makes the pizza in his apartment with imported flour from italy.  He leavens for 72 hours for the perfect crust and he tops it with fresh burrata cheese and organic produce.   It costs him 25-bucks to make a pie … and legend has it he only makes three pies a week in his tiny kitchen. 

The chef has a webpage where you put in your email address.  When he makes a pie… he might contact you.  And if he does… you have to trade… and give him fresh food.  Donuts … cookies …whatever.  No money.  Here he is on the street like a drug dealer… trading one of his coveted pies with a woman who has homemade jam.

Yesterday… the NY Post outed 30-year old Gabriele Lamonoco ... as the creator of the best pizza in New York.   

What began with Word of mouth is now an explosion of publicity and .  Undoubtedly … somebody with deep pockets is going to back him …and Gabriele’s…. will open its doors … before you can say Grazie  

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