Wordplay Radio

In Episode 3, Tom, Rix and Luke adjust to their new creative home at the Michael Crouch Innovation Centre (MCIC) at UNSW, and begin activating the MCIC brand in collaboration with some very important mentors. For this episode, we catch up with our mentor/collaborator, Bradley ‘Brad’ Furber Snr., Chief Operating Officer of the MCIC at the time, who fondly recalls our transition from the public library to one of Sydney’s most exciting new innovation hubs.

Tom, Rix and Luke revisit some of the dazzling highs and devastating lows that defined WordPlay’s early days as a business. As we begin hustling for new clients and embarking on our first major projects, we uncover some of the pitfalls we faced whilst juggling second jobs and an ever-evolving studio situation. We talk to Sean Hurley, a good friend and fellow designer, and get his perspective on what it was like to hop on board with us during this pivotal chapter in our journey.

This is the story of how WordPlay Studio came to be, as told by the founders: Rix Lee, Tom Horne and Luke Anderson - three mates with a bold vision to start their own design studio in Sydney with no savings and zero funding.

In Episode 1, we take you back to where it all began. From street art sketchbooks to the San Fran startup scene, we recall the people, places and events that brought us together, inspired us, and led us to create the purpose-driven design agency that is WordPlay Studio.

Shoutout to Lean Koo, (pictured, right), the first guest in this series, who helped us to formalise WordPlay as a business back in 2015.

Where it all started for Wordplay. What happens when you break everything down in order to build something truly yours? In this first episode of the series, the founders of Wordplay Studio; Rix Lee, Tom Horne, and Luke Anderson explore exactly this. Following the story we find out how these three link together in a way that created Wordplay.