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WordPress customer market segmentation
Welcome to the Post Status Draft podcast, which you can find on iTunes, Google Play, Stitcher, and via RSS for your favorite podcatcher. Post Status Draft is hosted by Brian Krogsgard and co-host Brian Richards.
In this episode, Brian and Brian discuss market segmentation across the WordPress ecosystem. The focus for this discussion focused entirely on the entry-level segment of site assemblers and their small-business clients as well as the mid-level market of contractors and agencies selling additional levels of service. The duo talked through a few different strategies employed in each segment, including service differentiation, regional focus, building a network of complementary contractors, systemizing processes, delivering quality customer support flow, and selling ongoing service.
In addition to this look at market segmentation, the Brians shared a few useful resources for both Gutenberg and WP-CLI.
Links
Sponsor: iThemes
This episode is sponsored by iThemes. The team at iThemes offers WordPress plugins, themes and training to help take the guesswork out of building, maintaining and securing WordPress websites. For more information, check out their website and thank you to iThemes for being a Post Status partner.
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By Cory Miller, David Bisset
4.7
3535 ratings
Welcome to the Post Status Draft podcast, which you can find on iTunes, Google Play, Stitcher, and via RSS for your favorite podcatcher. Post Status Draft is hosted by Brian Krogsgard and co-host Brian Richards.
In this episode, Brian and Brian discuss market segmentation across the WordPress ecosystem. The focus for this discussion focused entirely on the entry-level segment of site assemblers and their small-business clients as well as the mid-level market of contractors and agencies selling additional levels of service. The duo talked through a few different strategies employed in each segment, including service differentiation, regional focus, building a network of complementary contractors, systemizing processes, delivering quality customer support flow, and selling ongoing service.
In addition to this look at market segmentation, the Brians shared a few useful resources for both Gutenberg and WP-CLI.
Links
Sponsor: iThemes
This episode is sponsored by iThemes. The team at iThemes offers WordPress plugins, themes and training to help take the guesswork out of building, maintaining and securing WordPress websites. For more information, check out their website and thank you to iThemes for being a Post Status partner.