Guiding Heroes

Words Matter


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 The ADS Agency Senior Brand Strategy Andrea D. Smith.  discussing the three-year tradition of THE ADS ONE-WORD PARTY.

Words are singularly the most powerful force available to humanity. We can choose to use this force constructively with words of encouragement, or destructively using words of despair. Words have energy and power with the ability to help, to heal, to hinder, to hurt, to harm, to humiliate and to humble.”
- Yehuda Berg


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Guiding HeroesBy David Patterson, Certified Executive Coach & Chief Alchemist