There are classic stories of disruption, you have Amazon, Apple, Uber, Facebook, etc... Today we will talk about one of the classics, the blockbuster of disruption stories... Was it Netflix that brought Blockbuster down? Was it Redbox? Was it the DVD? Or was it Blockbuster that disrupted Blockbuster, or more accurately, did they leave the door open for others to disrupt?

Today we sit down with Dustin Engel who was the Manager of Online Marketing and Business Development from the key years of 2004 and 2005 at blockbuster. Which were some of the most dramatic years, when everything changed for Blockbuster.

Welcome to a slightly extended, special insiders look, episode of Words of Mass Disruption. I am your host, Eric Hanes and today we are going to pull back the curtain on one of the most talked about digital disruption stories. The disruption of the video rental market. And to get a different perspective on this story, I went to someone who was there in the middle of it all, during the pivotal years of 2004 and 2005 when everything changed for Blockbuster. I want to welcome Dustin Engel to the show. He is the head of the Analytics and Data Science team at PMG.