For several months I have been thinking about doing an episode about disruption and change in regards to companies like Toys R Us and Blockbuster.

At first I was just going to do a tear down on why went wrong with Toys R Us but it was so negative I didn't want to do just that. I wasn't sure how I could balance it until recently, when I heard Ellen Barker the Senior Vice President and Chief Information Officer for Texas Instruments talk about this subject in regards to Texas Instruments.

It was a story I didn't know at all. From my narrow outsider perspective I thought Texas Instruments had grown smaller and irrelevant over the years, when in fact they are an impressive example of change and avoiding disruption to their business. They are far from obsolete, they have tripled their revenue and become very profitable by focusing more on some of the lesser known products and what they are truly great at.