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Words That Sell vs Words That Kill (FLASHBACK EPISODE)
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In this Flashback Episode of The Business Game, hosts Jamie and Dan revisit a standout conversation with Joshua Altman, founder of Beltway Media, to unpack the psychology behind messaging that sells versus messaging that quietly kills trust and conversions.
Joshua, a fractional Chief Communications Officer, explains how behavioral science and analytics shape perception in both B2B and B2C communication. From brand trust to reputation management, this episode breaks down why logic alone doesn’t persuade, and how the right words influence decision-making at a subconscious level.
Whether you’re a founder, marketer, or leader responsible for how your business is perceived, this episode offers timeless insights that are even more relevant today.
In this episode, you’ll learn:
- Why certain words trigger action while others repel buyers
- How psychology impacts messaging more than features or logic
- The role of perception in building brand trust
- How to align internal and external communication
- Why clarity beats cleverness in high-stakes messaging
This is a must-listen if your marketing sounds right… but isn’t landing.
Connect with Beltway Media:
Website: https://beltway.media/
LinkedIn: https://www.linkedin.com/in/joshuaialtman/
We're excited to be able to offer our Business Game community an affiliate link for their HubSpot sign ups! HubSpot is the #1 CRM tool on the market - making managing clients and customer details easier than ever! Using our link to get started on Hubspot helps to support our work here at The Business Game: http://go.try-hubspot.com/Z6Eq50 start your free trial today!
This post contains affiliate links. By clicking and purchasing through these links, we may receive a small commission at no additional cost to you. Thank you for supporting our work.
Support the show
Thank you for listening to The Business Game! If you enjoyed this episode, please subscribe, like and leave a review. Follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram for updates and behind-the-scenes content. Have questions or suggestions? Reach out to us at www.thebusinessgamepodcast.com
Stay tuned for more exciting episodes!
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By The Business GameSend us a text
In this Flashback Episode of The Business Game, hosts Jamie and Dan revisit a standout conversation with Joshua Altman, founder of Beltway Media, to unpack the psychology behind messaging that sells versus messaging that quietly kills trust and conversions.
Joshua, a fractional Chief Communications Officer, explains how behavioral science and analytics shape perception in both B2B and B2C communication. From brand trust to reputation management, this episode breaks down why logic alone doesn’t persuade, and how the right words influence decision-making at a subconscious level.
Whether you’re a founder, marketer, or leader responsible for how your business is perceived, this episode offers timeless insights that are even more relevant today.
In this episode, you’ll learn:
- Why certain words trigger action while others repel buyers
- How psychology impacts messaging more than features or logic
- The role of perception in building brand trust
- How to align internal and external communication
- Why clarity beats cleverness in high-stakes messaging
This is a must-listen if your marketing sounds right… but isn’t landing.
Connect with Beltway Media:
Website: https://beltway.media/
LinkedIn: https://www.linkedin.com/in/joshuaialtman/
We're excited to be able to offer our Business Game community an affiliate link for their HubSpot sign ups! HubSpot is the #1 CRM tool on the market - making managing clients and customer details easier than ever! Using our link to get started on Hubspot helps to support our work here at The Business Game: http://go.try-hubspot.com/Z6Eq50 start your free trial today!
This post contains affiliate links. By clicking and purchasing through these links, we may receive a small commission at no additional cost to you. Thank you for supporting our work.
Support the show
Thank you for listening to The Business Game! If you enjoyed this episode, please subscribe, like and leave a review. Follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram for updates and behind-the-scenes content. Have questions or suggestions? Reach out to us at www.thebusinessgamepodcast.com
Stay tuned for more exciting episodes!