Bustie shares some thoughts about separating yourself from your brand so you can make better business decisions, and looking at your product portfolio strategically.

Exploring 4 methods for increasing awareness and visibility: world of mouth, collaborations, media and advertising.

In this episode, Bustie dives into the hot topic of pricing. If you’ve ever thought your competitors destroyed your business by offering services for lower prices, this episode is for you!

Bustie walks you through the tradition marketing funnel so you can identify what messaging to create for your audience to move smoothly from awareness to purchase and even become your advocates.

Target groups are absolutely key to helping you focus your communication and ensure you serve the right message to the right audience on the right channel. Plus it will make your advertising more efficient. So how do you define a target group and what do you do with it? And what does this all have to do with art?

Branding is a complex topic that can be challenging even for the biggest brands. In this episode, Bustie explores the concept of branding through experience touchpoints and brand attributes and translates these concepts to apply them to the arts.

Asking colleagues for advice is as common in business as it is in the arts, yet each conversation can go in very different directions. Bustie investigates the link between relationships and advice and shares some tips for both requesters and givers of advice.

In the corporate and the creative world, we often focus on just doing the work and letting it speak for itself. But that’s not necessarily going to get you where you want to be. Bustie shares some questions to ask yourself so you stay focused on your goals and build a network to help you achieve them.