Work in Progress by Blueprint

Whether you're an agency or a tech platform, everyone talks about the importance of listening to your customers and gathering feedback. But, all too often, that feedback starts and ends at a rushed 2-minute chat before getting into the main agenda of a 30-minute call. But what if you had a systematic approach to gathering feedback? What if you could then use that insight to hone your marketing position, nail your messaging, and delight your customers and partners?Harvey Hodd (Blueprint Founder) and Harry Willis (Blueprint Partnerships Lead), were recently invited to discuss this with Adam Pearce (Blend Commerce) on stage at London's eCom Collab Club. They shared their methodology on how they've doubled down on gathering feedback from customers and partners to drive growth for Blueprint's SMS and WhatsApp 'Customer Experience Engine'.

We cover the state of retention within the eCommerce industry today, and break down lifetime value (LTV) into its component parts, to look at the key inputs and outputs that make up a top retention strategy.

Trinity Mouzon Wofford went from making Golde product by hand to launching in Target stores this year. We discuss how an omnichannel approach, community focus and smart PR strategy drove growth for the brand.

Franky Athill shares how Patch Plants disrupted the gardening industry with an eCommerce model.

Former Gin Lane, now Pattern Brands founder, Emmett Shine talks storytelling, community building and operating new brands Equal Parts & Open Spaces.

Depop founder Simon Beckerman explains how a simple marketing flywheel fuelled the growth of the Gen Z shopping app with 18 million users.

Dan Murray-Serter joins us to explain how he built Heights from a single email newsletter into a multi-channel brain supplement brand.

This week Huron’s Matt Mullenax tells us how he challenged the female dominated skincare industry with premium but affordable bathroom alternatives for men.

Ilana Kurger joins us on the podcast to discuss how Dripkit leveraged partnerships with larger brands to help launch its on-the-go drip coffee product.

Today we talk to Jesse Horowitz to discuss how he built eCommerce business and Instagram sensation Hubble Contacts.

Note: Due to technical issues the first part of this episode wasn't recorded and we were only able to recover the second part which is why the episode starts right in the middle of an answer.