One of the most beneficial mindsets we can adopt from the info-marketing world is that money is in the list. But all too often, hypnosis professionals drop the ball when it comes to building their list. For some, the concept stays at the bottom of their to-do list, never reaching the top of the priorities list. Others may have started the process of list-building but haven’t truly discovered the best approach or system to successfully build their list, provide valuable content, and turn those subscribers into paying clients.

This week, I explain what it means to build your list. I share strategies you can use to get started and how using email auto-responders can make the list-building process much easier and quicker. I discuss why you shouldn’t get discouraged when people unsubscribe from your list and what it actually means. I explain why you need to lead with value when creating your email content and why you don’t always need a call-to-action in your emails. I explain how to segment your subscriber list and how it helps you organize them for future promotions. I also discuss why you should create opt-in offers for each page of your website and how to use your list to continue interacting and communicating with your social media followers – even when those platforms become non-existent.

Want more like this? Discover how to help more people and run a thriving hypnosis business at https://HypnoticBusinessSystems.com/

“Any opportunity you have – collect people's information.” - Jason Linett

●     What it means to build your list

●     Strategies to build your email list

●     Utilizing email auto-responders and how to identify legitimate email automation programs

●     Avoid making your emails look like sales pitches

●     Understanding the definition of spam

●     What it means when someone unsubscribes from your email list

●     Why you need to start building your mailing list - even before you have something to sell

●     Why you don’t need a call-to-action in every email broadcast

●     Segmenting your subscriber list using tags

●     Creating an opt-in offer on each page of your website

●     How to interact with your social media followers - even when a platform becomes non-existent

Resources Mentioned:

●     AWeber

●     Mailchimp

●     Constant Contact

●     Keap

●     HubSpot

●     GetResponse

Join our next online certification course… wherever you are in the world!

●     https://WorkSmartHypnosisLIVE.com/

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

●     https://www.hypnoticbusinesssystems.com/

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

●     https://www.hypnoticworkers.com/

If you enjoyed today’s episode, please send us your valuable feedback!

●     https://www.worksmarthypnosis.com/itunes

●     https://www.facebook.com/worksmarthypnosis/

Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

●     https://www.facebook.com/groups/worksmarthypnosis/

Want to work with Jason? Check out:

●     https://www.virginiahypnosis.com/call/

Chris Lemig is a transpersonal hypnotherapist, meditation teacher, and the founder of True Nature Hypnotherapy, a hypnosis practice based in Seattle, Washington, focused on helping clients discover powerful inner resources to help them transform their lives, boost their confidence, release fears and habits, and open new paths of personal and spiritual growth. After initial struggles with chronic depression, addiction, and alcoholism, Chris moved to India and became an Ordained Tibetan Buddhist Monk before returning to America. Chris is also the author of the acclaimed book, The Narrow Way: A Memoir of Coming Out, Getting Clean, and Finding Buddha, as well as his most recent book, Hypnosis For Healing: A Handbook for Mental, Emotional, And Spiritual Wellbeing.

Chris joins me today to discuss his Pathway to Confidence program, its inspiration, and how it helps his clients transform their self-confidence. We discuss how his program helps clients overcome a variety of obstacles, including losing weight, improving self-esteem, smoking cessation, and early childhood trauma. We discuss how Chris expanded his hypnosis business by niching his services and why he decided to package it as a 6-session program. We discuss the value of identifying your ideal client, honing your message, and creating niche services that meet their needs. We also discuss how Chris interacts with ‘non-compliant’ or non-interactive clients, what inspired him to write his book, Hypnosis for Healing, and what he recommends to new hypnotists that are thinking about taking their business to the next level.

Want more like this? Discover how to help more people and run a thriving hypnosis business at https://HypnoticBusinessSystems.com/

“Feel the fear and do it anyway.” - Chris Lemig

●     How Chris’s hypnosis business has evolved since 2019

●     How Chris developed the Pathway to Confidence program

●     Shifting your mindset from being a beginner to becoming a professional

●     How Chris’ Pathway to Confidence program helps clients overcome a variety of obstacles

●     Expanding your business by niching your services

●     Why he decided to package the Pathways to Confidence as a 6-session program

●     Dealing with non-compliant or non-interactive clients while meeting their expectations

●     The pivotal moment in Chris’ hypnosis business

●     Building your momentum for creating content

●     What inspired Chris to write his book, Hypnosis for Healing, and how he uses it with his clients

●     Chris’ advice to new hypnosis professionals

Resources Mentioned:

●     Podcast: Work Smart Hypnosis Session #311 - Chris Lemig on True Nature Hypnotherapy

Connect with Chris Lemig:

●     True Nature Hypnotherapy

●     Book: Hypnosis For Healing: A Handbook for Mental, Emotional, And Spiritual Wellbeing

●     True Nature Hypnotherapy on Facebook

●     True Nature Hypnotherapy on YouTube

●     Chris Lemig on LinkedIn

●     Chris Lemig on Instagram

●     Chris Lemig on Twitter

Join our next online certification course… wherever you are in the world!

●     https://WorkSmartHypnosisLIVE.com/

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

●     https://www.hypnoticbusinesssystems.com/

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

●     https://www.hypnoticworkers.com/

If you enjoyed today’s episode, please send us your valuable feedback!

●     https://www.worksmarthypnosis.com/itunes

●     https://www.facebook.com/worksmarthypnosis/

Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

●     https://www.facebook.com/groups/worksmarthypnosis/

Want to work with Jason? Check out:

●     https://www.virginiahypnosis.com/call/

Kryssa Marie Bowman is a Certified Hypnotherapist that combines elements of Cognitive Behavioral Therapy, Rapid Transformational Therapy, and Neo-Eriksonian hypnosis techniques to provide her clients with lasting freedom from a variety of issues. She holds a Bachelor’s degree in Applied Psychology and Women’s Studies with an emphasis on Human Sexuality from Montana State University-Bozman. As a survivor of abuse, anxiety, and body image issues, Kryssa discovered first-hand the power of hypnotherapy and Rapid Transformational Therapy.

Kryssa joins me today to discuss what multidimensional consciousness is and how she leads her clients into the “Quantum Realm.” We discuss how she invites her ‘highest self’ into her client’s quantum journey sessions and how recording their sessions continues to help them even after the sessions have ended. We discuss how she explains multidimensional consciousness to her clients, how her clients typically respond to meeting their highest selves during a Quantum Realm session, and how she helps them develop realistic expectations following a session. We also discuss her process for helping clients reach the Hallway of Answers and Temple of Healing during the quantum journey and how she eases their concerns before entering a deep trance state.

Join us at our next certification course LIVE and ONLINE at: https://worksmarthypnosislive.com/

“The opportunities will start coming as long as you’re listening to your highest self.” - Kryssa Marie Bowman

●     How Kryssa leads clients into the Quantum Journey

●     Why Kryssa began inviting her own ‘highest self’ into her client sessions

●     How Kryssa explains what multidimensional consciousness is to her clients

●     The value of exploring the unknown or misunderstood areas of our conscious and subconscious mind

●     How Kryssa’s clients typically respond after a Quantum Journey session

●     Teaching other hypnotists how to perform deep trance quantum journey sessions

●     Helping clients reach the ‘Hallway of Answers” and “Temple of Healing” during the deeper trance quantum journey

●     Kryssa’s Manifestation Group

Resources Mentioned:

●     Podcast: Session #343 - Kryssa Marie Bowman on Near-Life Experiences

●     Quantum Journeys Hypnosis: Deep Trance Masterclass

Connect with Kryssa Marie Bowman:

●     Kryssa Marie Bowman's Website

●     Facebook Group: Eliminate Self-Limiting Beliefs w/ Kryssa Marie Bowman

●     Facebook Group: Hypnotherapy Uncensored: Building a Better Practice

●     Kryssa Marie Bowman on Instagram

●     Kryssa Marie Bowman on Facebook

Join our next online certification course… wherever you are in the world!

●     https://WorkSmartHypnosisLIVE.com/

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

●     https://www.hypnoticbusinesssystems.com/

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

●     https://www.hypnoticworkers.com/

If you enjoyed today’s episode, please send us your valuable feedback!

●     https://www.worksmarthypnosis.com/itunes

●     https://www.facebook.com/worksmarthypnosis/

Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

●     https://www.facebook.com/groups/worksmarthypnosis/

Want to work with Jason? Check out:

●     https://www.virginiahypnosis.com/call/

Nicole Weber is the Founder of Performability, LLC, a performance coaching company where she helps female athletes, entrepreneurs, performers, and executive leaders overcome imposter syndrome, self-doubt, and self-sabotage to achieve greater confidence and success. She is also the Founder of Equihypnose, a hypnosis practice currently based in Germany that specifically focuses on helping equestrians overcome their fear, anxiety, and nervousness of riding horses. Nicole holds a Master’s degree in Social Sciences and is a certified hypnotist, hypnosis instructor, and Equine Assisted Mental Health Practitioner, just to name a few. She also offers medical hypnosis and is a Reiki Master Teacher.

Nicole joins me today to share her journey into hypnosis and how she began her career by starting with what she was already familiar with. We discuss how she expanded her hypnosis practice to serve new categories and her streamlined approach to doing regression in a disassociated state. We discuss why the cause of your client’s fear, anxiety, or nervousness doesn’t need to impact the hypnotic process you use to help them overcome it and how the energy you create in a hypnosis environment can determine the success of the suggestion. We also discuss Nicole’s definition of performance and impostor syndrome, why impostor syndrome impacts high-achievers and neuro-divergent individuals, and how Nicole helps her clients overcome it.

Join us at our next certification course LIVE and ONLINE at: https://worksmarthypnosislive.com/

“You don’t have to regress to a certain incident. You can just regress to a general time frame.” - Nicole Weber

●     How Nicole combined her passion for all things equestrian and her experience with hypnosis

●     How Nicole shifted her hypnosis practice to help more clients

●     Identifying the cause of your client’s fear

●     The hypnotic approaches Nicole uses to help her equestrian clients

●     Hypnotizing horses and equestrian riders

●     Why it’s not only about the suggestion format but also the energy that we create as hypnotists

●     How Nicole defines performance and performability

●     How Nicole streamlined her approach to using regression in a disassociated state

●     How Nicole is migrating her hypnosis business from Germany to the U.S.

●     Nicole’s definition of impostor syndrome and how she helps clients overcome it

Connect with Nicole Weber:

●     Performability, LLC

●     Equihypnose

●     Performability, LLC on Facebook

●     Nicole Weber on LinkedIn

Join our next online certification course… wherever you are in the world!

●     https://WorkSmartHypnosisLIVE.com/

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

●     https://www.hypnoticbusinesssystems.com/

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

●     https://www.hypnoticworkers.com/

If you enjoyed today’s episode, please send us your valuable feedback!

●     https://www.worksmarthypnosis.com/itunes

●     https://www.facebook.com/worksmarthypnosis/

Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

●     https://www.facebook.com/groups/worksmarthypnosis/

Want to work with Jason? Check out:

●     https://www.virginiahypnosis.com/call/

Have you ever wondered why infomercials still exist, even when they’re only seen by a very small number of viewers? How can it be worthwhile for companies to invest so much time, money, and resources into producing an infomercial only to have it air during the extremely late or early morning hours when most people are still sleeping?

Even in the age of on-demand movies and despite the small viewership - infomercials are still a widely used marketing strategy because of their effectiveness. And their effectiveness is largely due to the concept of “Show and Tell” – showing customers what they’ll get and selling the product to the customer… even before the presenter asks for the sale.

This week, I explore how hypnosis professionals can offer hypnotic demos to get new clients. I explain how using demos can help you break a potential client’s prior expectations about hypnosis while simultaneously introducing new ones. I explain why the key to successfully turning your audience into paying clients is to get them to interact with you during your presentation. I also share strategies you can use to amplify the environment and location of your presentation.

Join us at our next certification course LIVE and ONLINE at: https://worksmarthypnosislive.com/

“The more you have them interacting during the presentation, the more you have them interacting after the presentation.” - Jason Linett

●     Using demos as a way to break prior expectations and introduce new ones

●     The impact of using a lectern at a free hypnosis demo

●     Getting the crowd to interact with you during the presentation

●     Leaning on your past success and the success of your profession

●     Amplifying the environment and location of your presentation

●     How to effectively use PowerPoint slides in your hypnotic demo

Resources Mentioned:

●     Podcast Episode: Session #270 - Priming with Hypnotic Convincers

●     ICBCH Train-the-Trainer Program

●     Podcast Episode: Session #1 - The All-Positive Pre-Talk

●     Google Scholar

●     The Velvet Rope Strategy

Join our next online certification course… wherever you are in the world!

●     https://WorkSmartHypnosisLIVE.com/

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

●     https://www.hypnoticbusinesssystems.com/

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

●     https://www.hypnoticworkers.com/

If you enjoyed today’s episode, please send us your valuable feedback!

●     https://www.worksmarthypnosis.com/itunes

●     https://www.facebook.com/worksmarthypnosis/

Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

●     https://www.facebook.com/groups/worksmarthypnosis/

Want to work with Jason? Check out:

●     https://www.virginiahypnosis.com/call/

It’s not uncommon that we find ourselves in situations where our belief systems and our model of the world are put into question. Whether on a personal or a professional level, there are inevitably moments where our beliefs, values, and perspectives on the world differ from those of the people around us. Yet, on the surface, they may seem starkly different; digging deeper can often reveal how similar – and even intertwined – these belief systems truly are.

This week, I discuss the similarities between most spiritual beliefs and how hypnosis practitioners can modify their hypnosis process based on the client’s individual belief systems. I discuss why it’s important for hypnosis professionals to understand their role as a ‘chameleaon’ in the client’s journey to amplify the client’s desires instead of trying to help them adopt your perception, beliefs, and model of the world. I also discuss how every habit – even ‘bad’ – can be perceived as a strength in certain situations and share stories and examples of how I addressed varying spiritual and religious belief systems while working with clients.

Join us at our next certification course LIVE and ONLINE at: https://worksmarthypnosislive.com/

“It’s that ability to meet our clients where they are and help them get to where they wish to go.” - Jason Linett

●      The similarities between seemingly different belief and value systems

●      Helping clients achieve what they want based on their perception of the world 

●      Redefining habits as strengths in certain situations

●      How I address varying spiritual and religious belief systems when working with clients

●      How accepting the client’s perception of the world can impact their hypnotic change experience

Join our next online certification course… wherever you are in the world!

●      https://WorkSmartHypnosisLIVE.com/

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business: 

●      https://www.hypnoticbusinesssystems.com/

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

●      https://www.hypnoticworkers.com/

If you enjoyed today’s episode, please send us your valuable feedback!

●      https://www.worksmarthypnosis.com/itunes

●      https://www.facebook.com/worksmarthypnosis/

Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

●      https://www.facebook.com/groups/worksmarthypnosis/

Want to work with Jason? Check out:

●      https://www.virginiahypnosis.com/call/

As business owners, it’s important for us to continue finding ways to improve ourselves, our offerings, and our brand overall. Even when things seem to be going well, there’s always room for improvement. Whether those improvements come in the form of professional development or something much larger like rebranding your business to align with new goals and a new mission, making tweaks, changes, and pivots are part of the entrepreneurial journey.

This week, I share some of the exciting new changes that are taking place inside my hypnosis business. I discuss what you can expect from version 3.0 of my Work Smart Hypnosis website, including a new blog feature and fully transcribed podcast episodes. I also explain how my business focus shifted in unexpected and unintended ways and how paying attention to what my clients were requesting has helped me shift my business focus to serve them better.

“Even as things are at their best, that is the opportunity to put a whole new fresh coat of paint on something and make it even better.” - Jason Linett

●      Version 3.0 of my website

●      Fully transcribed Work Smart Hypnosis Podcast episodes

●      How my business focus has shifted over the years

●      Embracing renovations within your own business

●      My upcoming book

Resources Mentioned:

●      Attract Pre-Sold Clients

●      www.worksmarthypnosis.com/facebook

●      https://worksmarthypnosis.com/facebookjason/

Join our next online certification course… wherever you are in the world!

●      https://WorkSmartHypnosisLIVE.com/

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business: 

●      https://www.hypnoticbusinesssystems.com/

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

●      https://www.hypnoticworkers.com/

If you enjoyed today’s episode, please send us your valuable feedback!

●      https://www.worksmarthypnosis.com/itunes

●      https://www.facebook.com/worksmarthypnosis/

Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

●      https://www.facebook.com/groups/worksmarthypnosis/

Want to work with Jason? Check out:

●      https://www.virginiahypnosis.com/call/

People often believe they have to do things one specific way to succeed. A great example is niching. Many hypnotists believe that they have to pick a niche to be successful. After all, everyone we know in the hypnosis industry, myself included, is known for one specific thing they do exceptionally well. But can I let you in on a little secret?

Nearly every single one of them also sees clients for other things.

Just because you become recognized as an expert in one specific area or niche does not mean you have to focus your business exclusively on that area. As business owners, we have the power – and permission – to run our hypnosis businesses however we choose; to explore new paths that may lead to success.

This week, I discuss a little-known secret about niching. I discuss why most hypnotists need to shift their mindset from ‘I need to niche’ to focus on offering services they’re most passionate and excited about. I explain how niching is typically used as a marketing strategy and business principle. I also explain why you shouldn’t let niching block you from exploring new passions, opportunities, and successes and share tips on how you can begin to ‘niche to get rich.'

Get your all-access pass to my hypnosis business training library today, and let’s take your hypnosis business to the next level! Visit https://www.hypnoticbusinesssystems.com/ to claim your pass now!

“Every single one of us has a right to run our hypnosis businesses the ways that we choose.” - Jason Linett

●     The mindset shift every hypnosis professional needs

●     Why I shifted the things I focus on in my hypnosis business

●     Offering the services you’re most passionate about

●     Using niching as a marketing strategy and business principle

●     Choosing the services you want to phase out of your business to open space for those you're most passionate about

●     Finding the connection between your passion and the people and communities you already have access to

Resources Mentioned:

●     Hypnotic Peak Performance

●     www.archive.virginiahypnosis.com

Join our next online certification course… wherever you are in the world!

●     https://WorkSmartHypnosisLIVE.com/

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

●     https://www.hypnoticbusinesssystems.com/

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

●     https://www.hypnoticworkers.com/

If you enjoyed today’s episode, please send us your valuable feedback!

●     https://www.worksmarthypnosis.com/itunes

●     https://www.facebook.com/worksmarthypnosis/

Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

●     https://www.facebook.com/groups/worksmarthypnosis/

Want to work with Jason? Check out:

●     https://www.virginiahypnosis.com/call/

The journey to helping your clients can be based on "What's great about?"

>> Rather than "What's wrong, and how are we going to fix it?"

Check out this week's episode on using peak performance strategies in your hypnosis.

Want more like this? Check out:

https://now.worksmarthypnosis.com/peak-power

Join our next online certification course… wherever you are in the world!

●     https://WorkSmartHypnosisLIVE.com/

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business:

●     https://www.hypnoticbusinesssystems.com/

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

●     https://www.hypnoticworkers.com/

If you enjoyed today’s episode, please send us your valuable feedback!

●     https://www.worksmarthypnosis.com/itunes

●     https://www.facebook.com/worksmarthypnosis/

Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

●     https://www.facebook.com/groups/worksmarthypnosis/

Want to work with Jason? Check out:

●     https://www.virginiahypnosis.com/call/

So often, hypnosis practitioners fall into the trap of believing that if a technique isn’t working for their client, the client must not be motivated to change. But instead of blaming the client for their lack of progress, perhaps we need to try a new approach, modify our hypnosis process, or even take a step back and revert to the basics. There’s nothing truly wrong with your client. They’re just someone who happens to be going through an issue. We, as hypnosis professionals, simply need to find the methods, strategies, and techniques that are appropriate for them to solve their problem.

This week, I dive into the ‘replay vault’ of the Hypnotic Worker’s community to discuss what you should do when nothing you’ve tried is working. I share the Hypnotic Solution Formula that I created to help clients disconnect and disassociate themselves from an issue or problem, even when other tried-and-true techniques have failed. I share seven specific Work Smart Strategies to help you become more flexible in your work while troubleshooting issues on the fly. I discuss why client compliance is the key to hypnotic suggestibility and the value of ‘going back to the basics’ of hypnotic techniques and strategies to find ones that work best for your clients. I discuss the benefits of leveraging new hypnosis styles and modifying hypnotic processes. I also discuss how isolating and focusing on your client’s emotions around an issue can help you effectively create positive change and the importance of following up with your client’s hypnosis progress.

Join us at our next certification course LIVE and ONLINE at: https://worksmarthypnosislive.com/ 

“There are no ‘resistant clients.’ There are only inflexible practitioners.” - Jason Linett

• Seeing your client for who they are and helping them to further disconnect and disassociate themselves from an issue or problem
• The value of learning from people who disagree with each other
• Why compliance precedes suggestibility
• The value of ‘going back to the basics’ of hypnotic techniques
• Leveraging new styles of hypnosis and modifying hypnotic processes
• Focusing on your client’s emotions
• Understanding sub-modality work in hypnosis
• Following up on your client’s hypnosis progress

Join our next online certification course… wherever you are in the world!

• https://WorkSmartHypnosisLIVE.com/ 

Get an all-access pass to Jason’s digital library to help you grow your hypnosis business: 

• https://www.hypnoticbusinesssystems.com/

Get instant access to Jason Linett’s entire hypnotherapeutic training library:

• https://www.hypnoticworkers.com/

If you enjoyed today’s episode, please send us your valuable feedback! 

• https://www.worksmarthypnosis.com/itunes 
• https://www.facebook.com/worksmarthypnosis/

Join the new WORK SMART HYPNOSIS COMMUNITY on Facebook!

• https://www.facebook.com/groups/worksmarthypnosis/ 

Want to work with Jason? Check out:

• https://www.virginiahypnosis.com/call/