In the episode 4 of the New Construction Marketing Podcast I chat with sales superstar Alex Ercole.  We discuss her inspirational journey and her own experience buying a home at just 23 years old. Alex shares how she uses iPad during sales presentation to cut back on the amount of time it takes to complete a cost estimate and shows us how to use it while walking homes under construction to make the biggest impact.  

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New Construction Marketing Podcast is an educational weekly show for new construction sales professionals designed to provide actionable ideas to help you sell more homes.  Weekly topics range from new home sales best practices, time management tips, productivity tools, industry trends and marketing ideas.  Sitting in the decorated model home by yourself can feel like you’re on an island-especially when you’re in a slump, but you’re not alone-tune in to get inspiration from a community of real estate industry leaders and your peers right here on the New Construction Marketing Podcast with your host Anya Chrisanthon.

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Be sure to follow me on my new Podcast-Anewgo of New Home Sales And you can always watch episodes at https://anewgosell.com/podcast Happy Holidays and Happy 2023 and I'll see you on the other side!

2022 Conferences Recap

Joe is a visionary in the interior design industry. For over 30 years, he has been marketing model homes and commercial spaces, and is responsible for billions of dollars in new home sales over the course of 15,000 successful design projects. His progressive approach to selling homes faster comes from his innate entrepreneurial spirit. Unlike most CEOs in our industry, Joe places as much emphasis on marketing a space as he does on the design of a space. He has honed a science that enables homebuilders to increase absorption rates and maximize options sales, and for multifamily developers, increase occupancy rates while maximizing their square footage lease rates. Joe has created strategic partnerships with top industry leaders and research firms to offer the most comprehensive and effective design and merchandising tools in the industry. His Visions and High Impact Home editions include an in-depth look into generational divides, 55 plus, millennials, multi-family, and student housing. Joe continues to be in demand as a new home trends educator, judge, and speaker for multiple local and national homebuilder associations, including ABC, SEBC and International Builders Show. 

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Sam Richter is an internationally recognized expert on digital information and is considered the father of modern-day Sales Intelligence. His award-winning experience includes building innovative programs for start-up companies and some of the world's most famous brands.  National Speaker Hall of Fame Top 15 Highest Rated Speakers for Virtual Events Top 50 Sales Keynote Speakers Top 25 Most Influential Sales Leaders Minnesota Speakers Hall of Fame Certified Speaking Professional (CSP) - Top 10% of World's Speakers Bestselling Book - Awarded Sales Book of the Year Inc. Magazine Entrepreneur of the Year Finalist  ​ Sam is founder and CEO of SBR Worldwide/Know More. Through his in-person keynote presentations and online programs, Sam trains leading organizations and entertains tens of thousands of persons around the world. Sam’s programs promise to be the highest-content, most take-home-value presentations attendees have ever experienced. The National Speakers Association inducted Sam into the National Speaker Hall of Fame, where fewer than 300 professional speakers worldwide have been honored, and Sam also received the Association's CSP Designation, reserved for the top 10 percent of the world's professional speakers. He was named one of the Top 15 Highest Rated Speakers for Virtual Events, one of the Top 50 Sales Keynote Speakers in the world, and he is also a member of the Minnesota Speakers Hall of Fame. ​ Sam is the author of the bestselling book, Take the Cold Out of Cold Calling, considered the preeminent publication on finding information online and using it for sales success. Take the Cold was named "Sales Book of the Year" by the American Association of Inside Sales Professionals, and it was also named a "USA Book News Winner" and a "Sales Book Awards Silver Medalist."

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Ladi March-Goldwire is an uber passionate entrepreneur. Industrial Hemp and Self Care enthusiast. Mental health advocate. ICC Certified Building Code Administrator/Official. General Contractor. Real Estate Developer. Property Adjuster. NAMI Board Member and Mind Over Matter cofounder. Featured in Florida Business Journal and named Honorable Mention in Advantage Magazine 50 Most Influential People to Know. Member of National Coalition of 100 Black Women. Equal Pay for Equal Work Plantiff and Advocate. Mother. Empower. Supporter of others, career focused, and author. Connect with Ladi on LinkedIn or email ladiagoldwire@gmail.com  

A Candid Conversation About Gender Roles in Homebuilding with Ladi March-Goldwire

Meghan Lynch is the Founder and CEO of Six-Point Creative, a brand strategy agency that helps “second-stage” companies break through growth plateaus. As part of her mission to help small businesses challenge the goliaths, Meghan has served as an expert advisor to second-stage clients in a wide range of industries, from fast-casual restaurants to industrial manufacturers. Meghan and the team at Six-Point provide clients with the experience and expertise to make smarter, faster, better positioning decisions that drive growth. Their flagship program is Solve for Y, which combines branding and marketing best practices with the guidance, education, and change management that second-stage companies need. Six-Point further supports their clients with CMO-level strategic oversight, budget management, and marketing plan execution to help companies punch above their weight. In addition to her brand strategy work with Six-Point, Meghan is a sought after speaker. She was named an Enterprising Women of the Year in 2019, and enjoys testing her limits as an endurance runner.

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