New Construction Marketing Podcast

Be sure to follow me on my new Podcast-Anewgo of New Home Sales

And you can always watch episodes at https://anewgosell.com/podcast

Happy Holidays and Happy 2023 and I'll see you on the other side!

Joe is a visionary in the interior design industry. For over 30 years, he has been marketing model homes and commercial spaces, and is responsible for billions of dollars in new home sales over the course of 15,000 successful design projects. His progressive approach to selling homes faster comes from his innate entrepreneurial spirit.

Unlike most CEOs in our industry, Joe places as much emphasis on marketing a space as he does on the design of a space. He has honed a science that enables homebuilders to increase absorption rates and maximize options sales, and for multifamily developers, increase occupancy rates while maximizing their square footage lease rates.

Joe has created strategic partnerships with top industry leaders and research firms to offer the most comprehensive and effective design and merchandising tools in the industry. His Visions and High Impact Home editions include an in-depth look into generational divides, 55 plus, millennials, multi-family, and student housing. Joe continues to be in demand as a new home trends educator, judge, and speaker for multiple local and national homebuilder associations, including ABC, SEBC and International Builders Show. 

Sam Richter is an internationally recognized expert on digital information and is considered the father of modern-day Sales Intelligence. His award-winning experience includes building innovative programs for start-up companies and some of the world's most famous brands.

• National Speaker Hall of Fame
• Top 15 Highest Rated Speakers for Virtual Events
• Top 50 Sales Keynote Speakers
• Top 25 Most Influential Sales Leaders
• Minnesota Speakers Hall of Fame
• Certified Speaking Professional (CSP) - Top 10% of World's Speakers
• Bestselling Book - Awarded Sales Book of the Year
• Inc. Magazine Entrepreneur of the Year Finalist

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Sam is founder and CEO of SBR Worldwide/Know More. Through his in-person keynote presentations and online programs, Sam trains leading organizations and entertains tens of thousands of persons around the world. Sam’s programs promise to be the highest-content, most take-home-value presentations attendees have ever experienced.

The National Speakers Association inducted Sam into the National Speaker Hall of Fame, where fewer than 300 professional speakers worldwide have been honored, and Sam also received the Association's CSP Designation, reserved for the top 10 percent of the world's professional speakers. He was named one of the Top 15 Highest Rated Speakers for Virtual Events, one of the Top 50 Sales Keynote Speakers in the world, and he is also a member of the Minnesota Speakers Hall of Fame.

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Sam is the author of the bestselling book, Take the Cold Out of Cold Calling, considered the preeminent publication on finding information online and using it for sales success. Take the Cold was named "Sales Book of the Year" by the American Association of Inside Sales Professionals, and it was also named a "USA Book News Winner" and a "Sales Book Awards Silver Medalist."

Ladi March-Goldwire is an uber passionate entrepreneur. Industrial Hemp and Self Care enthusiast. Mental health advocate. ICC Certified Building Code Administrator/Official. General Contractor. Real Estate Developer. Property Adjuster. NAMI Board Member and Mind Over Matter cofounder. Featured in Florida Business Journal and named Honorable Mention in Advantage Magazine 50 Most Influential People to Know. Member of National Coalition of 100 Black Women. Equal Pay for Equal Work Plantiff and Advocate. Mother. Empower. Supporter of others, career focused, and author.

Connect with Ladi on LinkedIn or email [email protected]

Meghan Lynch is the Founder and CEO of Six-Point Creative, a brand strategy agency that helps “second-stage” companies break through growth plateaus. As part of her mission to help small businesses challenge the goliaths, Meghan has served as an expert advisor to second-stage clients in a wide range of industries, from fast-casual restaurants to industrial manufacturers. Meghan and the team at Six-Point provide clients with the experience and expertise to make smarter, faster, better positioning decisions that drive growth. Their flagship program is Solve for Y, which combines branding and marketing best practices with the guidance, education, and change management that second-stage companies need. Six-Point further supports their clients with CMO-level strategic oversight, budget management, and marketing plan execution to help companies punch above their weight. In addition to her brand strategy work with Six-Point, Meghan is a sought after speaker. She was named an Enterprising Women of the Year in 2019, and enjoys testing her limits as an endurance runner.

Today's episode is brought to you by the Annual Lasso Round Up. Join me and 7 new home sales and marketing experts this Friday, December 10th at 12 EST for top new home sales tips for 2022.

www.AnyaChrisanthon.com/lassotips to register and visit www.AnyaChrisanthon.com/126 for full show notes.

My guest today is Mickie Kennedy who is the Founder of eReleases and is an expert at helping small businesses, authors, and startups to increase their visibility and credibility. 22 years ago, Mickie founded eReleases after realizing that small businesses desperately need a press release service they can afford. While working in PR. Mickie came face to face with customers that wanted to use press releases due to their effectiveness at bringing in business, but could not afford to pay the extremely high startup fees that most agencies charged. Mickie saw an opportunity to help — and eReleases was born. Mickie created eReleases to give small businesses access to the media and to a national newswire – all with a personal touch. eReleases has grown since then and even works with big names now, but the spirit of Mickie’s original intent has not changed. eReleases delivers personal service and exceptional value to every customer, with every press release, at every price point. Mickie lives in Baltimore County with his family and two feuding cats. He enjoys British science fiction and acknowledges an unhealthy addiction to diet soda. Mickie holds an MFA in Creative Writing with an emphasis in Poetry from George Mason University. He still writes poetry most Monday nights with a group of fellow misfits in Brunswick, Maryland.

Zillow's Brett Steele shares findings from recent survey. A global pandemic, historic economic change and unprecedented home value growth have been hallmarks of the past year. But while these large-scale changes have shifted the housing market landscape and have the potential to reshape homeowners’ preferences over the longer term, many behaviors and attitudes remain the same as they always have.

Guy Bauer is the founder and creative director at Umault - a B2B video marketing agency. His agency specializes in helping B2B brands simplify their complex sales message with video. Video is no longer the exception, but an expectation and with that it's difficult to stand out and to be noticed. In this episode we're talking about video that catches customer's attention. According to Guy you've got to do it like George Costanza-the opposite of what everyone else is doing! 😂

For full show notes please visit www.anyachrisanthon.com/124

Today I am chatting with David Scheppler with Apex Chat about....well-chat! We all know that 99% of consumers begin their home search online and it often takes place on a Friday night between the hours of midnight and 3 am. If your organization offers online chat-is someone available at 3 am to answer your customer's inquiries?

Because there is nothing worse than initiating a chat, but they just leave you hanging.... That's why Apex Chat offers both chat bots as well as human operators who are ready to respond to your prospects' inquiries and to set up the next appropriate steps with them.

The best part is-it won't cost you an arm and a leg! In fact there are no monthly fees-they only charge you if they're able to pass a qualified lead on to you. Yeah-you heard that right! And right now you can get 50% off your initial set up fee when you use this link to get started.

On today's episode we're talking about the evolution of marketing professionals and how to have difficult conversations with your customers about delays and price increases during these trying times in homebuilding.

Jennifer has spent half of her career working in new home construction to working with the multi-family industry in multiple marketing capacities. To date, Jennifer has provided marketing leadership to three home builders: Richmond American Homes, Oakwood Homes and Truland Homes. Jennifer’s most recent work through early 2020 was for Oakwood Homes where over four years she revolutionized the organization’s brand, created the first active adult and luxury product brands, and ensured brand consistency among all of Oakwood Homes’ business units. Cooper also oversaw the brands for eight of Oakwood’s sister companies. She built the corporate and division marketing teams to design and build best practices and led all marketing support materials and region-wide campaigns.

Jennifer’s work at Oakwood Homes alone earned her Marketing Professional of the Year at MAME 2017 with the Denver HBA and nationally she also won the same award with the NAHB in January of 2018 (gold) and runner up (silver) in 2019.

She has also had the blessing and honor to serve as a board member for the Colorado Homebuilding Academy, Tennyson Center for Children, Apartment Assoc. of Metro Denver, and honored visionary council member for Atlas RTX.