New Construction Marketing Podcast

Debra Wyatte is the Chief Experience Officer with Cecilian Partners. She brings well over a decade of customer experience expertise working with community developers, production home builders, and Homeowner Associations. On today's episode we're talking how to leverage lifestyle or social capital as a marketing tool.

Debra Wyatte holds a Bachelor of Science in Park and Recreation and Tourism Management from Indiana University. She is an active member of the Urban Land Institute at national and local levels. She is a member of the Community Development Council (CDC) Green and Building Healthy Places Committee in Colorado.

To learn more about the XO (software that provides a single platform for community developers and home builders to unify experience (X) and operations (O) data) please visit: www.anyachrisanthon.com/xo

This Episode is extra special because Abby actually trained me when I first started in new home sales back in 2013. We worked for the same builder. Abby Cornelius has had an incredible career in homebuilding industry and she's done it all-from new home sales, to a sales manager and now she is a land acquisition manager.

Today we're chatting about the 3 pillars of a top performer. Whether you're in sales, management or marketing role-this episode is for you! Stack your pillars to increase results. We're digging into self management, customer experience and business strategy. You'll discover where your strengths are and opportunities to level up!

To learn more about Abby connect with her on LinkedIn

Brian Barrett is the owner of the performance marketing agency, OCT Performance Marketing, and the marketing product company, automatd.digital. He is also a founder of Virtually There, a tool that allows homebuilders to conduct better online appointments-a topic we're discussing on today's podcast.
His diverse career path has consisted of roles in accounting, business analysis, and digital marketing. Over the years, Barrett has held prominent positions at Shea Homes and Apple, before acquiring Oak Creek Trail in 2018 and forming Automatd.Digital in 2020.
Brian is a former All-American soccer player and a graduate from Winthrop University in South Carolina. He later received his MBA from Arizona State University, where he transitioned his professional focus from accounting and business analyst to digital marketing. In his current role, Barrett serves some of the top homebuilders in the nation, creative agencies, and nonprofits with the latest digital marketing trends and cutting-edge technology. He is known for combining his creative and analytical skills to form meaningful customer interactions and produce measurable results.
Brian lives in Northeast Mesa and is an avid biker and outdoor enthusiast. He enjoys spending time with his four boys, his wife, and two dogs.

All the show notes from today's Podcast can be found at www.AnyaChrisanthon.com/118

The Utah Chapter of the NAHB Professional Women in Building is designing and constructing a home that will be showcased in the 2021 Utah Valley Parade of Homes (June 3-19, 2021). The goal for this home is to highlight and utilize women professionals, skilled tradeswomen, and women-owned companies for all stages of the project.

Christina is an award-winning journalist with more than a decade of experience anchoring, reporting, writing, blogging, video production, editing, excelling in social media, photography, and live TV.

She has been featured in Forbes, Fast Company, the Huffington Post, Time, Yahoo!, PR Daily, All Business Experts, on CNN, WTVJ in Miami, WPTV in West Palm Beach, News 12 in New York City, and many other media outlets.

She is the Founder and CEO of Media Maven and today we chat about strategies to get your business featured in media without paying for it. She also talks about best practices when it comes to promoting and repurposing the coverage you receive as well as biggest mistakes most business owners make.

To learn more about Christina, check out her Podcast.

Jeff Kutas aka Mailbox Guy is the Founder and CEO of MB Sentinel-they create safe spaces for home deliveries. His innovations not only provide a safe place for online orders but also create a safe space for this home delivery activity, that he personally feels lacks awareness.

Jeff likes to create things that make everyday life more enjoyable and that are useful. Developing his delivery solutions so that they are best suited to how people live I.e. a gated property, suburban curbside or urban was determined by countless visits with homeowners, architects and builders which was integral to creating the variety of solutions that he offers today.

We're talking about changes in consumer behavior with the rise of online shopping and how it affects not only how consumers shop for new homes and what features they choose but also new and innovative products that you can offer to accommodate your buyers. Connect with Jeff on LinkedIn on visit his website to learn more.

For full show notes please visit www.anyachrisanthon.com/115

Alexis and I will be speaking at The Sales and Management Retreat in October 2021 in Hollywood, FL. To find out more and to sign up for the VIP list please visit www.anyachrisanthon.com/roland

Today's guest is one of my favorite industry people-Alexis Udine. Alexis is a builder marketing manager with Group Two and the director of g2 Online Sales Coaching. For over a decade, Alexis has dedicated her career to the launch, growth and success of home builder sales and marketing programs around the country. She is thrilled to offer a fresh, proven approach to online sales coaching that meets the needs of today’s new home buyers.

Alexis was recognized in Professional Builder‘s 40 Under 40 Class of 2021, has spoken at the International Builders Show, and regularly shares her knowledge with builders nationwide through Builder 20 groups. She holds a Master’s Degree in Elementary Education and is thrilled that her education and passion have merged to enable her to bring this innovative program to home builders.

Connect with Alexis at [email protected]

PRICE BLD-R is the collaboration of new home marketing veterans Mark and Betsy Feldmann, Principals of First Story Marketing located in Centennial, Colorado along with John Russell and Eric Knopf, Founders of Webconnex, a leading software company based in Sacramento, California.

PRICE BLD-R is a brand-new patent-pending technology that deploys from anywhere on your website and allows shoppers to virtually “build & price” your homes. Watch engagement and leads soar as potential buyers are guided through an interactive new home pricing wizard to build & price your new homes.Use coupon code ANYA50 at checkout to take advantage of 50% off for the first 2 months.

New homes are their passion. They believe that there isn’t anything better than a happy homeowner in a brand-new home. That’s why their work is solely focused on bridging the gap between builders and buyers in order to foster wonderful, lasting relationships.

Each of the owners brings a wealth of real estate, advertising and marketing knowledge to different aspects of the business. Before starting First Story, Betsy spent five years working with large home builders and developers on a national level with one of the country’s top real estate advertising and branding agencies. She blends that experience with a background in nonprofit and event marketing.

Mark applies his six-plus years of project management experience with one of the largest home builders in the nation to day-to-day business operations and client project management.

Ready to give PriceBldr a shot? Use coupon code ANYA50 at checkout to take advantage of 50% off for the first 2 months.

Two opportunities to join me in person next week: 

1. Tuesday, April 20th at 10:30 am EST: Learn How to Use Webinars to Grow Your Network and Generate Leads on Autopilot. To register: www.anyachrisanthon.com/tina

2. Thursday, April 22nd at 2 pm EST: How to Convert Browsers Into Buyers and Establish a Pipeline of Leads. To register: www.anyachrisanthon.com/nternow

Tyler Stouder is the Director of Marketing at Arbor Homes and he is a self described HubSpot enthusiast. Yes you heard that right. That's how we got connected in the first place-we both can talk about CRM's more than socially acceptable to admit.

Tyler's been with Arbor Homes for a little over 2 years-coming from outside of building industry (his background is in marketing agency world). Today we talk about how Arbor Homes was able to embrace and implement new tech under Tyler's guidance in 2 short years.

Connect with Tyler on LinkedIn

Molly White is a Digital Strategist at ONeil Interactive and she is a passionate early adopter. She helps clients put their best technological foot forward while generating high quality leads with digital campaigns that consistently beat industry averages.

On today's episode of the New Construction Marketing Podcast we're talking home builder website benchmarks for 2020. ONeil Interactive specializes in home builder websites and they've compiled this the data to give us a snapshot of customer behavior online.