The video landscape is constantly changing. Bumpers, snaps, stories, reels... with trends and technology evolving fast, how should clients best approach content production partners? What should (and shouldn’t) be included in a brief? How can clients enable agencies to deliver their best work? In this talk, award-winning filmmakers from Canopy share good and bad briefs, revealing what happens behind the scenes as creatives interpret them and solve unique client challenges. Filled with examples of fun and clever content, this masterclass delivers both laughs and insights that can help clients and content agencies collaborate to create Work that Works.

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