What’s the best thing about taking a trip to the highest floor in the building? It gives you the best view; an opportunity to look at a city as a whole. Helping elevate brands and people to provide you with the best view yet is 97th Floor; a digital marketing agency that believes in creative and innovative digital marketing strategies. The VP of Marketing, Danny Allen gives us more insight into who they serve best and how they help their clients help their customers. With the key goal of serving their prospects, Danny reminds the listeners to invest more time in understanding your end-users and connecting your content and customers to form an alignment rather than just a sale.