This week on the podcast, I sit down with Russ WarnerOwner of Ghost Long Boards

Russ has been building from day one. What started as a vision in a garage turned into a million-dollar brand, driven by risk, creativity, and a relentless belief in the process.

In this episode, we dive into what it really takes to build something from nothing navigating pressure, staying committed when things aren’t guaranteed, and evolving a brand without losing its identity.

This isn’t just about longboards it’s about mindset, resilience, and creating your own lane when there isn’t one laid out for you.