Work Wife Wine Time

Yes, we mean you. Believe it or not, you have behaviours associated with why, how and when you buy something. Discover what consumer behaviour is and get inside the minds of your customers when they’re making a decision to buy from you.

Hear the word market research and cringe a little? Does the concept instantly bring on an overwhelming feeling of what’s right for your business? We get it. Any word with research attached to it seems overwhelming because it means there’s a lot of work involved. But in this episode, Gemma breaks down the fear of the research overwhelm with bite-sized, digestible and eatable pieces.

Do you know your target audience as intimately as you know your underpants draw?

If not, you should. Because Gemma tells you you're making copywriting mistakes. Join her and special guest Dora From Dora Nikolaou as they talk all bits copywriting, touches of marketing and what harnessing a niche means for your business.

In this episode, join Rowena as she discusses branding for your business and compares it to being in a relationship that stands the test of time. Your branding goes through four phases: flirting, dating, wedding day and marriage. Discover how to have a healthy relationship with your brand so you can avoid the painful pitfalls of it turning into a series of bad Tinder dates

Find the idea of SEO confronting, confusing and not on your to-do list? If so, you’re not alone. The thought of it is overwhelming and unsettling, but we reveal the fundamentals so you can finally take it out of your too hard basket.

In this episode, our special guest Anna Dower a fierce Designer Boss Lady speaks all about harnessing the power of niche's so you'll dramatically transform your business. Which means you'll be the go-to authority and powerhouse of your niche.

Here's business Yoda telling you to always play to your strengths. And the reason is simple, what you're good at is what you love doing the most. Using your strengths and specialising in them is the magic sweet spot in your business.

You'll learn what honing in on your zone of genius can do for you. How you can pick and choose your clients, remodel your business to work with fewer clients and focus on the work which sparks your happiness. And embrace working smarter and not harder in your business and choose community over competition.

Let’s face it. If you’re like most female entrepreneurs then your biz life (and life) is based around tech right? Which means understanding why you need it, how you use it and what to do with it will give you clarity around your digital life so you can cut down on the noise and distraction.

Discover tips on how to best live with tech, to work out your priorities and then select the right tech and develop good habits which best support you.

Let’s face it. If you’re like most female entrepreneurs then your biz life (and life) is based around tech right? Which means understanding why you need it, how you use it and what to do with it will give you clarity around your digital life so you can cut down on the noise and distraction.

Discover tips on how to best live with tech, to work out your priorities and then select the right tech and develop good habits which best support you.

In this episode, you'll learn that basing your website copywriting on the principals of marketing transforms it into an excellent one. And the essential component of marketing to know is promotion and people. Understanding unique promotion methods and intelligent consumer behaviour will help get a website which connects, compels and converts. Here you'll learn what marketing means and the importance of understanding your avatar on an intimate level so you'll have a website performing as it should be.

In this episode Rowena, Gemma and Mikala, share their personal ‘ah-ha’ moments which levelled-up their businesses.

They get raw and intimate with shifts they made, how they felt and how it transformed their businesses. From being true to yourself and saying goodbye to haters, to working with the people they want to work with and doing the work they want to do. Learn how to own your brand, why niching is critical, why you should re-visit your brand values and how to offer the services which fulfil you.