How do you use social media effectively? It starts with a social media strategy! And today, Christina Olivarez is going to be sharing how to create your social media strategy.

Christina Jovanna Olivarez is a social media strategist, Founder & CEO of The Social Butterfly Gal, and a TEDx Speaker. She helps brands gain the knowledge, skills, and confidence to use social media strategically.

To catch Christina's workshop inside The Better Collective, join us! http://jesscreatives.com/better

Instagram: www.instagram.com/TheSocialButterflyGal

Twitter: www.twitter.com/ChristinaSBG

Have you thought about self-publishing a cookbook – or even just a book? Today, my book editor, Jodi Brandon, is breaking down the self-publishing process!

Jodi Brandon is a book publishing partner for business owners. She uses her 20+ years of experience in book publishing to help business owners and entrepreneurs write, publish, and market a book to grow their business.

https://www.instagram.com/jodibrandoneditorial/

https://www.facebook.com/jodibrandoneditorial/

https://www.linkedin.com/in/jodibrandoneditorial/

https://www.pinterest.com/jodibrandonedit

Today's episode is a coaching call with one of my Better Collective members, Kelly Jackson. Coaching calls are a chance for my community members to get 1:1 time with me and ask their burning questions. Kelly had questions about self-publishing and also about expanding her course into a membership.

Want to join The Better Collective? https://www.jesscreatives.com/better/

Connect with Kelly: https://thesimplyorganizedteacher.com/

Listen in as Dynasti Hunt and I talk about your business as an anti-racism educator, and the importance of her growth as an individual and her business.

You can listen to Dynasti on these other episodes:

- Episode 73: Building Your Brand

- Episode 122: Diversity, Inclusion, and Equity in Fitness

Connect with Dynasti: https://www.dynastihunt.com/

When I'm looking at client's websites and doing an audit, there are a lot of things I'm looking at. It's not just design that I'm auditing––so I wanted to share what matters most, so you can think about this in terms of your own website.

Today's episode is a coaching call with Better Collective member Jessica Hottle, and we are covering a bunch of SEO questions!

We cover:

- When to expect results from SEO

- Tracking organic reach

- Ideas for more SEO content

- Growing a podcast

Want to join The Better Collective? https://www.jesscreatives.com/better

Erica Courdae has dedicated her life to expanding how others interact with the world through powerful conversations. As an entrepreneur and certified coach, her work is focused on diversity, equity, and inclusion (DEI), imperfect allyship, and imposter syndrome. Erica is also the owner of an inclusive beauty salon, Silver Immersion, and the host of Pause on the Play, a podcast that features open dialogue on topics like company culture, visibility, mindset, and more.

In this episode, we cover:

>> Specific strategies that Erica has implemented to make sure all customers feel welcome and safe

>> Steps to creating an inclusive ideal client avatar (so you can make sure your people feel welcomed and respected)

>> How to craft an aligned DEI statement for your website

>> Mistakes podcasters and content creators make that drive tokenization (even when the intention is to amplify BIPOC voices)

>> How to know if you’ve created a safe environment for BIPOC or LGBTQIA+ team members

Connect with Erica: https://www.ericacourdae.com/

Aileen Axtmayer is a career coach and wellness coach who helps exhausted professionals manage their stress and land work they love. When we're healthier, we're better able to thrive in our jobs! Tune in to hear how Aileen has built momentum in her business.

Join the Better Collective: https://www.jesscreatives.com/better/

Connect with Aileen: www.aspirewithaileen.com

The podcast is back after a three-month break! It felt so good to take a break, and I've made some changes in my business (and the podcast) for 2021. 

If you want to watch the free workshop, go to https://www.jesscreatives.com/workshop/

To join The Better Collective, go to: https://www.jesscreatives.com/better/

While the podcast is on hiatus during the end of 2020, here's one of our most popular episodes!

Want to scale your wellness business? Speaking at live events is a GREAT way to do this! Jessica Rasdall is a speaking strategist and in this episode, we discussed how to start pitching yourself, how to find the right events, and even getting paid as a speaker. Connect with Jessica here: http://www.thepublicspeakingstrategist.com