When it comes to creating campaigns and advertising that lands with young people, you'd fall pretty short of the mark if you weren't talking about culture. 

This episode we're speaking with Amy Kean, not only has she had a successful career in the advertising, media and PR industry for over 15 years, she's a lecturer, author, columnist and recently founded her own agency, Six Impossible Things as well as the DICE charter to improve the diversity and equality of industry events. 

If you don't already follow her on Twitter, you really should. We explored what makes advertising and campaigns to youth audiences work, what falls short and why International Men's Day feels tone deaf.