Working From Home With Mike Zima

Web 3.0 is the new buzzword. But what is it, and will it be much of the same?

The truth has surfaced and started a fragmentation of our internet.

Truth Social is promoting the most advanced AI to moderate content

We are heading into a post-Facebook world.

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Google previews the new MUM algorithm update. Mum stands for Multitask Unified Modal (mum). 

Google demoed this on stage during an I/O conference.

It’s 1000 times more power than BERT.

Although no public rollout date was announced, it’s easy to speculate about its future in search.

Well, if you’ve been following Zima Media, it’s the past. We have been informing our clients about advances in Artificial Intelligence since 2014.

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MUM can work in 75 languages, and it understands and generates language as we saw with OPEN AI GPT-3.

The breakthrough comes with understanding different mediums of digital content. 

For years, the limitations to succeeding on Google have been primarily limited to the text on your website.

We have been preparing for AI-driven algorithmic rankings, and we saw advancements in 2018 with E-A-T.

We were stunned with the results of producing content with a high E-A-T score; we even discontinued most backlink buildings.

Content is the biggest differentiator in your niche, and now that applies to every medium of content Google can index.

Mum will process images, text, and videos as we have covered in previous videos.

Since MUM is a “multi-modal,” Google can start combining text, images, and videos in Search Result pages.

Imagine getting a curated list of search results like a Pinterest board? 

Elaborate pieces of information coming together to answer complex questions and situations.

We will closely watch MUM as we could anticipate this updating launching in installments over the next several months.

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We have looked into such common marketing mistakes as not knowing your results, not investing in SEO and content, not running advertising campaigns, and ignoring your social media.

We have already talked about such common marketing mistakes as not knowing your results, not investing in SEO and content, and not running advertising campaigns. If you haven’t checked them yet, you can find links in the description.

Today, we’re going to discuss another big mistake → 

Ignoring Social Media

Writing amazing content without sharing it is pointless. Now, almost everyone has a profile on various social media platforms, including your customers. And if you aren’t taking advantage of this free opportunity to reach your target audience, you might be slowing down your marketing efforts.

If you don’t remember the last time you posted on social or whether you even have a business profile, maybe you should start working on improving your social media strategy.

Here are a few important questions you need to ask yourself before jumping to any conclusions:

☑️   Do you have a Facebook Business Page? (If you’re a business, you should have one. It gives you many more opportunities than just a personal page.)

☑️   When was your last company post on social media? (Consistency is the key. Make your potential customers expect the updates and useful insights from you. If you don’t post on social, it makes it much easier for your audience to forget about you.)

☑️   How many followers do you have on social media? (Remember that it’s better to have 300 relevant followers than 3000 random people or bots that don’t care about your business.)

☑️   Do you have trust signals such as testimonials and reviews? (If you have reviews and testimonials, it’s a signal for your target audience to trust your brand and know that you’re not another scam business.)

☑️   How many website visitors are coming from social media? (If you don’t get any traffic from social media, you should rethink your social media strategy and adjust it accordingly.)

☑️   Do you have a social media calendar? (If you want to post consistently and ensure you’re not repeating yourself, having a social media calendar is a must.)

☑️   When was the last time you optimized your strategy? (Social media platforms change very often, and your social media strategy should reflect those changes to keep up with their algorithms.)

☑️   Are your competitors active on social media? (If your competitors aren’t taking the full advantage of social media, maybe it’s your chance to overcome them with the help of a well-thought-through strategy.)

Can you answer these questions easily? If not, it might be time you rethink your marketing strategy.

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We have already talked about such common marketing mistakes as not knowing your results and not investing in SEO and content. If you haven’t checked them yet, you can find links in the description.

Today, we’re going to elaborate on another crucial mistake → 

Not Running Advertising Campaigns Because Your Budget Is Small 

The key to successful advertising isn’t only increasing your daily budget but also making sure to set up your campaigns properly. 

It includes creating a strong strategy, following the best practices, targeting keywords with a high search volume, keeping a close eye on your competitors, constantly testing new ads and ideas, and knowing your industry advertising averages to have realistic expectations.

If you spend a fortune without getting results, maybe you should restructure your campaigns, stop focusing on low-performing keywords, change your bidding strategy, create better ads, and review your target audiences. 

These are the questions you need to ask yourself:

☑️  How many site visitors do you have from Google, Facebook, or LinkedIn Ads? (If you’re getting more conversions from Facebook and only a few from other platforms, you should focus on Facebook since it’s already working for you.)

☑️  Are you remarketing to previous website visitors and clients? (If you don’t encourage your past website visitors to complete their purchase, then who will? Your advertising strategy should always include a remarketing campaign.)

☑️  What is the Click-Through Rate of your ads? (The average click-through rate on Google Ads is 2%, but if you polish and experiment with your ad copy you might get 15% and increase the chance of getting a conversion.)

☑️  How often do you create new ads? (Advertising is all about testing. It means that you need to review your campaigns and try something new at least once per week to find out what works best for your business.)

☑️  What is your advertising ROI and cost per lead? (In short, do you lose or gain money from your advertising efforts? Of course, you’d want to stick to the latter. Average advertising ROI is 300%, but with the right advertising tactics you can get it up to 1000% and more.)

☑️  Are you taking advantage of advanced and new ad formats? (If you don’t use dynamic and responsive search ads yet, it’s time to restructure your ad campaign as they have proven to drive more clicks and increase the conversion rate.)

☑️  How much money do you invest compared to your competitors? (The more money you spend on advertising, the more exposure your ads get. If your daily ad budget is $30 while your competitor is spending $150 on the same keywords, you can easily guess whose ads will get more clicks and possibly bring more purchases or leads.)

☑️  Are you spending money the right way after all or could you improve your advertising campaigns for more sales, more leads, and a higher return on ad spend?

In our next video tomorrow, we’re going to talk about the fourth most common marketing mistake you might be making. 

Stay tuned and if you’re curious, go ahead and download our Free Marketing Audit right now! Just click the link in the description and get to know whether you’re doing your marketing right!

Here's your 5 marketing mistakes template👇

http://zima.media/5-marketing-mistakes

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#marketingmistakes #digitalmarketingtips

Last time we talked about the first marketing mistake businesses usually make - not knowing your results. If you haven’t checked it yet, you can find the link in the description.

Now, it’s time for mistake #2 →

Not Investing in SEO & Content Because It’s Too Slow

Did you know that 90% of web pages never get any traffic? While it’s good to run successful advertising campaigns, it’s still crucial to work on your website’s SEO & Content to get free organic traffic and leads. Yes, you can’t see the results overnight, but, in the long run, quality content and proper SEO optimizations will pay off by bringing you more website visitors and prospects.

If your website doesn’t get enough organic traffic, maybe it’s time to create a proper content plan to boost it.

But first, here are a few important questions you need to ask yourself:

☑️   Do you have any articles on the first page of Google? (If yes, awesome, if no, you should start working towards this goal. Of course, it takes time to get there, but it doesn’t mean you shouldn’t try.)

☑️   Is your content bringing you any traffic? (If you’re posting blog posts but no one visits them, you should rethink your strategy and maybe focus on less competitive topics.)

☑️  Do you have a content plan in place? (If you have an end goal, your content plan should reflect it. In other words, posting content without a specific purpose won’t bring you much.)

☑️  How much time do people spend reading your content? (If your website visitors spend only 30 seconds on a 1500-word article, they probably don’t find it very useful or relative. Yet, if they spend at least 3 min on it, then you’re on the right path.)

☑️  Do people share your blog posts? (If users read your articles but rarely share them, then they don’t find it particularly compelling or more insightful than the already existing content on the internet. It’s time to give them more value and unique insights.)

☑️  Has your content generated any leads or sales? (If your content doesn’t make people want to buy your products or services, maybe you should rethink its structure or experiment with lead generation tactics and CTAs.)

So, were the answers what you were expecting? If not, it's another sign you need a change in your strategy.

In our next video tomorrow, we’re going to talk about the third most common marketing mistake you might be making. Stay tuned and if you’re curious, you can download our Free Marketing Audit right now! Just click the link in the description and get to know whether you’re doing your marketing right!

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Here's your 5 marketing mistakes template👇

http://zima.media/5-marketing-mistakes

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#marketingmistakes #digitalmarketingtips

Google is giving businesses more insights to interactions happening on your Google My Business profile. This is going to be valuable for brick and mortar businesses.

After working with more than 2000 clients, we’ve seen a lot of marketing mistakes businesses are making without even realizing it. We decided to share all our secrets so that YOU don’t make the same mistakes.

Not Knowing Your Results is one of the five most common marketing mistakes.

You need to know what you’re spending your money on and whether it’s worth it. For example, you might be paying for social media posts, while the one blog you wrote three months ago is actually bringing you most of your total traffic organically. Or you might be paying for ads that bring only clicks, but no sales.

If your ROI is positive, maybe you should invest more into the best performing platforms and cut the budget for the least performing ones, or stop using some of them completely.

If you want to avoid ruining your marketing efforts, here are a few questions you need to ask yourself:

☑️   What is your cost per lead? (If you’re a dental clinic, paying $100 for a lead that’s going to spend thousands once booking your services is pretty good. However, if you’re an ecommerce store selling a product worth of $20, and your cost per conversion is $40, then something is wrong.)

☑️   What is your ROI? (If your marketing budget is bigger than the overall sales revenue, then you need to take action asap.)

☑️   What is your most important audience demographic? (If your most profitable target audience consists of millennial women who are into cruelty-free skincare, then you should probably focus more on building your marketing strategy and a brand message around this buyer persona and stop advertising to 65+ men :)

☑️   How many people visited your website last month? (If the number isn’t significant, you should work on getting people to the site with the help of ads, seo, content, social, etc. And if the number is big but you get no conversions, work on adding more value to your site.)

☑️   Are your website visitors turning into customers? (If you get only a few conversions or leads per month, you might need to rethink your business offer and website design, or change your Call-to-Action.)

☑️   How much time do people spend on your site? (If people spend 10 seconds on your website, they probably didn’t find what they were looking for. It means you might need to add more useful information or target a different audience.)

☑️   What is your most successful channel? (If 95% of your traffic comes from paid advertising and only 5% from organic Google searches, you might need to double down on ads and try improving your SEO.)    

If you can't answer these questions or the answer doesn’t satisfy you, it’s the sign you need to rethink your marketing. Simple as that.

In our next video, we’re going to talk about the second most common marketing mistake you might be making. Stay tuned and if you’re curious, you can download our Free Marketing Audit right now! Just click the link in the description and get to know whether you’re doing your marketing right!

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Since early December, Apple requires developers to publish privacy labels.

If you inspect the App Store, it says one month ago on Chrome, Google Search, and YouTube, among many others.

On December 7th was the last time Google updated its ranges of apps before the December 8th deadline Apple set for developers to adopt new privacy label disclosures to users on iOS devices.

The privacy label is filled out by developers' containing what data the app is tracking. This would give us an insight into what Google is collecting about users and how that user data is being used.

This label will be added to the App Store to increase transparency in the ways apps collect data. This gives more freedom of choice to align with more privacy-conscious Apps. 

The exciting part about all of this is 1-month has gone by, and there are entrepreneurs out there ready to offer and market new Apps to capture users that could have a strong sense of brand loyalty but find themselves to be a "switcher" because they value their privacy and data.

This label will introduce a new level of sophistication with unique points of thought about your brand positioning. In 2021, putting privacy into the center of your message will help you win new business on the App Store. 

Apple made a claim hoping other app stores copy the model, but  E-Foundation is a privacy-focused smartphone software company, and they already have this feature in their App Store since 2018. It can be downloaded to certain android phones or bought with it installed.

This is a good move for consumers, nonetheless. 

What will be included in the Privacy Label?

Your Physical Address,

Email,

Name,

Phone,

This can feed into the app developer, advertising analytics, product personalization.

This can include the habits that are linked to you too.

You Purchase History,

Financial Info,

Location,

Physical Address,

Contacts,

Photos,

Videos,

Search History,

Browsing History

This private information again can go to the app developer, advertising analytics, product personalization.

Next time you update your Google Apps on iOS. It will be a little more privacy-focused! 

That is a win for brand loyalty. Give a big thumbs up if that's the case!

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It is widespread in the marketing world today to hear about SEO and content marketing. We would even go so far as to say that these two things have become the bread and butter of many enterprises' marketing strategies.

In this tutorial, we are going to explain the relationship between SEO and content marketing.

What is Search Engine Optimization (SEO)?

SEO is what businesses do when they want to improve their ranking in search engines.

Historically SEO has a dark side, and many people still think it's a geek like me sitting in a dark room bashing a keyboard.

We hear about algorithms and keywords, and that's a part of the process. Google SEO strategy comes from a combination of planning, research, preparation, and optimization. This is an endless loop to build your authority with Google.

There's another word we hear a lot in the SEO world. Authority is how Google measures your expertise, authoritativeness, and trustworthiness in my world; we call this E-A-T.

What is Content Marketing?

Content Marketing refers to the content generated by a company to attract potential customers, identify leads, and (hopefully) turn them into sales. Content can also be used as a retention strategy for existing customers.

The Buyer's Journey starts on your website when they enter your funnel.

Stage 1: Top of the funnel

Stage 2: Middle of the funnel

Stage 3: Bottom of the funnel

Why is content marketing important for SEO?

Your business can't fully reap the rewards of a good marketing campaign without effectively employing SEO and content marketing.

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