On this episode of the #WorkinginTech livestream, we're joined by Tarena Lofton, a skilled content and social media specialist who has forged an exceptional career path through the art of storytelling.
With a background in journalism and public relations, Tarena's expertise lies in translating complex concepts into easily digestible content tailored for specific audiences. Her journey has provided her with invaluable wisdom for professionals looking to understand their value in the workplace and align their careers with their unique skillsets.
Throughout her career, Tarena has demonstrated her prowess by successfully coordinating and managing various content projects for upper management, generating significant brand growth and recognition for several brands and clients. As a content manager, she takes the lead in creating daily healthcare and health policy stories, strategically promoting that content across social platforms.
During the conversation, Tarena shares her inspiring journey, highlighting how she leveraged her natural storytelling abilities to build a thriving career in content and social media management. She offers insights into effectively communicating intricate messages to diverse audiences and explores the transferable skills that have driven her success.
With a goal to lead creative and innovative projects that resonate with a growing audience, Tarena exemplifies the power of authentic communication and strategic content creation. Tune in to gain valuable perspectives from her unique career path and approach to impactful storytelling in the digital age.
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CHAPTERS
0:35 - Intro
1:02 - Why Tech?
2:47 - Internship
4:40 - Stumbling Onto a Path
7:50 - Working in the U.S House of Representatives
10:36 - Moving to the Private Sector
11:58 - Power of Storytelling
15:40 - Using Transferable Skills
20:35 - Networking
22:05 - Starting Out New
24:45 - The Death of Digital Marketing?
27:15 - Growing a Brand
34:27 - Making Boring Content Fun
37:08 - Importance of Mentors
40:11 - Most Challenging Skill to Learn
44:00 - Typical Day
46:31 - Skills and Experiences from College
54:00 - Courses & Certifications
55:00 - βWhat I would do differentβ
59:35 - Final Words