Things we reference in this episode:

Rubicon Model: It was Julius Caesar, not Napoleon! We continue to learn things.

Intermittent reinforcement: Researchers found that the way to keep the subjects working longest was to reinforce the behavior at unpredictable intervals, rather than regularly.

100 Repetitions: Maybe Atomic Habits?

Sunk cost fallacy: the phenomenon whereby a person is reluctant to abandon a strategy or course of action because they have invested heavily in it, even when it is clear that abandonment would be more beneficial.

And sadly, Bolton’s department store is permanently closed.

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