Is it really possible to eliminate client churn in professional services? Knownwell's CMO Courtney Baker, CEO David DeWolf, and Chief Product and Technology Officer Mohan Rao dive deep into the myths surrounding unavoidable churn and why too many companies accept it as inevitable. They challenge this mindset, exploring how AI-driven insights can shift businesses from resignation to proactive client retention strategies.

Special guest Peter Kang, co-founder of Barrel Holdings, joins Pete Buer for a revealing conversation about "silent churn" — when clients slip away without warning. Kang shares how systems thinking, deeper client engagement, and recognizing early warning signs are key to building resilient agency relationships. And why when you start to hear, "All is good" over and over, alarm bells should start going off in your head.

In "AI in the Wild," Pete Buer breaks down new research from the Pew Research Center highlighting the gap between public and expert perceptions of AI's future — and what it means for businesses today.

Ready to rethink your churn strategy? Visit www.knownwell.com to see how Knownwell's AI platform can help you keep more of the clients you've already earned.

Watch this episode on YouTube: https://youtu.be/_KKLpnZsU0o