Just when you were getting used to Millennials ... here comes Gen Z! Gen Z will be the next generation to get married, and they are SO different than Millennials. They are digital natives, hard workers, video bingers, and they crave authenticity and philanthropy. Listen in and learn how you can position your business to appeal to this up and coming group of potential clients. Marketing to Gen Z is a whole new game! Trust us, this episode is a Do Not Miss!

47: Working with Gen Z

Feeling lost in the chaos of the wedding industry? Do you think your creative business is becoming too boring? Looking for no-BS business advice?  You've come to the right place! Rock Your Wedding Biz shares the best, brightest, and most honest advice in the wedding industry. Listen in to learn about business tools and strategy, finding your perfect client, how to price yourself, blogging and social media advice, inspirational stories from successful business owners, and so much more. Let us help you turn your biz up to 11! Rock Your Wedding Biz is hosted by Renee Dalo, Event Planner and Educator for the wedding industry, and Mindy Marzec, Blogger and Social Media Strategist. We believe in one simple principle - when one of us succeeds, we all succeed! So grab a latte and join in the conversation!

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Wedding pros, how much do you know about design? How about the proper way to set a table? Or, maybe you're wondering why this matters? Good design is part form, part function, and absolutely can be learned ... or refined. We are joined today by Robin Baab Olascoaga of Ro & Co. Events, who breaks down the elements of design, how to shepherd your clients along their design journey, and how to refine your own design eye - whether you're a planner, photographer, florist, or any other wedding pro. Let's get visual, intentional, and dive into this week's awesome episode! Let's go, Rock Stars!   Find this episode's show notes at: http://rockyourweddingbiz.com/episode54/

54: Why Styling and Design Matter for Your Events

Photographers, listen up! This one is for you! (um, and also planners and anyone who wants to be published ... so ... everyone.) Today we welcome our special guest, Creative Consultant Sarah Love, formerly of The Knot, to teach us all about submitting your real weddings to blogs. We all know that getting featured is essential to a successful and profitable wedding business, but there is a lot of mystery surrounding the selection process. Sarah breaks it down for us into actionable steps and takes us behind the curtain to the decision making process at one of the industry's most influential publications. Get ready, Rockstars, this is a good one!

53: How to Intentionally Submit to Blogs

Rockstars, this is our very FIRST Book Club episode! We chose this self-help/business book because it tackles so many entrepreneurial "issues." We dive into the Zone of Genius vs. Zone of Excellence - and what it means for your business. And we deep dive into the Upper Limit Problem too. Have you ever been unable to enjoy your own successes? Well, friend, you may have an Upper Limit Problem. Let's talk about it! So, listen in and let us know how YOU liked this book selection! And ... if you didn't read the book, that's okay too. There are so many amazing tips in this episode, don't miss it!   View this episode's show notes at: http://rockyourweddingbiz.com/episode52/ ‎

52: Book Club - 'The Big Leap'

Have you ever considered running a Facebook group for your business? Mindy breaks it all down for you today: why it is a great idea, who you can serve and how it can benefit your business, and how running a group can position you (or train you!) to step out as a leader in your online community. Let's be real: Everyone is on Facebook - and that's not changing anytime soon - so why not capitalize on the mindless scrolling you do every day? Let's get to it, Rockstars! Read this episode's show notes at: http://rockyourweddingbiz.com/episode51/

51: Managing a Facebook Group for Your Business

Have you ever thought to yourself "It would be so nice to only do 10 weddings a year ... as long as they are luxury weddings?" Well, today we are talking about the differences between the Luxury market, the Ultra-Luxury Market and the Premium Market. What does it all mean? Who should you be marketing to? What audience should you be serving? We break it down for you to the nitty-gritty. You may leave this episode with a new outlook on your ideal client! Listen in, Rockstars!

47: Working with Gen Z

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