Working With Languages | Multilingual Careers across Industries from Translator and Language Teacher to Linguist and Other Job Types

Why do leaders need emotional intelligence? Leadership mentor Maria Rush shares how emotional intelligence, connection, and clear communication can reshape modern leadership. She reveals why traditional 'command and control' approaches no longer work, why deeper connection, vulnerability, and emotional awareness matter more than ever, and how expanding our emotional vocabulary can transform both professional and personal relationships.

• Today’s leadership needs are changing: many people feel disconnected in their relationships - at work, at home, and with partners. Maria sees a strong desire for more emotionally intelligent, people-centred leadership.
• A shift away from old models of authority: traditional 'do as you're told' leadership no longer resonates. People now seek inclusion, trust, and a sense of being valued.
• Emotional vocabulary is a language of its own: Maria highlights the need to expand our emotional vocabulary to express needs clearly. She even created word lists in English and later Swedish to better articulate feelings.

For the past 25 years Maria has worked as a leadership mentor, entrepreneur, and an international employee in state organisations and private businesses promoting self-leadership, emotional intelligence, and solution-focused communication.

• Maria's website: mariarush.co.uk
• Women Don't Rush podcast on IG: @womendontrushpodcast
• Offer for this podcast's listeners: Maria is offering you all, my lovely listeners, a 15% discount on her online group programme starting in April called The Connected Leadership Programme: mariarush.co.uk/the-connected-leadership-programme
• Use discount code WWL15 to claim your 15% off. Valid till 13th April 2026.

Thinking about a career with languages? I offer one-to-one career mentoring to help you find your path: workingwithlanguages.com/career-mentoring

Sonia is a translator turned multilingual digital marketer specialising in paid media, and now also a podcaster. Growing up bilingual, languages have been a constant in her life. In 2025 she launched a podcast where together with her guests she explores the huge variety of jobs and career opportunities open to people with language skills. She is available to speak on podcasts and stages about marketing, languages, work and podcasting.

• LinkedIn: linkedin.com/in/soniakampshoff
• Website: workingwithlanguages.com

If you enjoyed this episode please share it with someone who may like it too, and subscribe to the podcast.

• Spotify: open.spotify.com/show/1boyxxr2sPFC14SIyu4pi0
• Apple Podcasts: podcasts.apple.com/us/podcast/working-with-languages-multilingual-careers-across/id1833888492
• YouTube: youtube.com/@WorkingWithLanguages
• Instagram: instagram.com/workingwithlanguages

• ✉️ Join my free newsletter
• ☕ Support my work, buy me a coffee

Chapters

0:00 Introduction

2:19 Favourite word

5:07 Growing up in the north of Sweden

8:03 University in England and Italy

10:48 Scandinavian design and languages

12:32 Coaching or mentoring?

17:12 How leadership is changing

22:56 Cultures and openness

25:28 Mindfulness in other languages

29:54 Stories from her work

36:39 Working with women and men

42:16 How she works with clients

44:24 Final thoughts

Can AI translate your website instantly? Our guest today is Elizabeth Prokorny, the Head of Content and Brand at Weglot. After exploring Elizabeth's journey in language learning and her career path from the UK to The Netherlands and then France, she discusses Weglot's AI-powered website translation tool, all that goes into translating websites and the importance of tailoring content for each country.

Elizabeth also gives us examples of translating websites (some have 800,000 words!) to SEO elements and the importance of content localization. And she shares insights into the company's structure, culture and future developments, emphasizing the role of customer feedback in shaping their offerings.

Lastly she shares that Weglot is developing directory of multilingual SEO experts to support Weglot's clients in making their translated websites feel more local.

• Elizabeth tells about different working cultures in the UK, The Netherlands and France, including giving and receiving feedback
• Weglot uses AI to enhance translation speed and quality when translating websites while maintaining human oversight.
• Content localization is crucial for effective communication in different markets. Elizabeth gives the example of 'trainers' and 'sneakers' - they mean the same but 'trainers' is used in the UK while 'sneakers' is used in the US, so ecommerce websites need to ensure they use the correct terms in each country to match what people search for online in each country.

Elizabeth Pokorny is Head of Brand and Content at Weglot, where she leads global brand storytelling and content strategy around international expansion. With over a decade of experience in B2B content, SEO, and brand positioning, she focuses on building clear, confident narratives that help companies grow across markets.

Weglot is an AI-powered website translation tool that instantly translates your site.

Put your translation quality on autopilot and let Weglot effortlessly generate translations that reflect your brand tone and style. Weglot’s AI learns from your past edits, brand tone of voice, and target audience to give you quality website translation, fast and hands-off.

• Weglot: weglot.com
• Weglot events: weglot.com/events
• International expert directory: weglot.com/international-expert-directory
• Elizabeth Pokorny on LinkedIn: linkedin.com/in/elizabeth-p-442a5939

Thinking about a career with languages? I offer one-to-one career mentoring to help you find your path: workingwithlanguages.com/career-mentoring

Sonia is a translator turned multilingual digital marketer specialising in paid media, and now also a podcaster. Growing up bilingual, languages have been a constant in her life. In 2025 she launched a podcast where together with her guests she explores the huge variety of jobs and career opportunities open to people with language skills. She is available to speak on podcasts and stages about marketing, languages, work and podcasting.

• LinkedIn: linkedin.com/in/soniakampshoff
• Website: workingwithlanguages.com

If you enjoyed this episode please share it with someone who may like it too, and subscribe to the podcast.

• Spotify: open.spotify.com/show/1boyxxr2sPFC14SIyu4pi0
• Apple Podcasts: podcasts.apple.com/us/podcast/working-with-languages-multilingual-careers-across/id1833888492
• YouTube: youtube.com/@WorkingWithLanguages
• Instagram: instagram.com/workingwithlanguages

• ✉️ Join my free newsletter
• ☕ Support my work, buy me a coffee

Chapters

0:00 Introduction

0:37 Favourite word

3:26 Growing up in England and learning languages

5:16 From the Netherlands to Paris

10:10 What Weglot does

11:19 Weglot's clients

13:10 Translating a whole website

20:21 How Weglot adds new languages

23:52 The company's working language

30:19 Plans for next year

Today I talk to Mair Garland who after 10 years shifted from the corporate world into leading non-religious baby naming ceremonies, weddings and funerals ceremonies as a humanist celebrant.

Mair shares how she grew up in Wales speaking both English and Welsh. After studying French and Linguistics at the University of Oxford, which included a year abroad in France, she found work at an international organisation where she could pursue a career with languages. What started as a part-time side project, her work as a celebrant has become a business she loves which brings many referrals through word-of-mouth.

• Her decade-long corporate career allowed her to integrate language skills in unexpected ways, building a career with languages within a multinational company.
• As a humanist celebrant, Mair now blends languages and cultural traditions to create deeply personalised ceremonies for weddings, funerals, and baby naming ceremonies.
• Her work is highly collaborative and creative: she co-creates scripts with couples or families, crafting personalised stories, vows, and symbolism.
• There is growing demand for multicultural and multilingual ceremonies, even outside Wales and France, especially among mixed-background couples and families.

Originally from Wales, Mair is a proud native speaker of Cymraeg (Welsh) and works as a humanist celebrant in London, offering non-religious baby naming ceremonies, weddings and funerals. Mair specialises in bilingual ceremonies in both Welsh and French.

• Website: www.garlandceremonies.com
• Instagram: https://www.instagram.com/garlandceremonies

Thinking about a career with languages? I offer one-to-one career mentoring to help you find your path: workingwithlanguages.com/career-mentoring

Sonia is a translator turned multilingual digital marketer specialising in paid media, and now also a podcaster. Growing up bilingual, languages have been a constant in her life. In 2025 she launched a podcast where together with her guests she explores the huge variety of jobs and career opportunities open to people with language skills. She is available to speak on podcasts and stages about marketing, languages, work and podcasting.

• LinkedIn: linkedin.com/in/soniakampshoff
• Website: workingwithlanguages.com

If you enjoyed this episode please share it with someone who may like it too, and subscribe to the podcast.

• Spotify: open.spotify.com/show/1boyxxr2sPFC14SIyu4pi0
• Apple Podcasts: podcasts.apple.com/us/podcast/working-with-languages-multilingual-careers-across/id1833888492
• YouTube: youtube.com/@WorkingWithLanguages
• Instagram: instagram.com/workingwithlanguages

• ✉️ Join my free newsletter
• ☕ Support my work, buy me a coffee

Chapters

0:00 Introduction

1:36 Favourite word: cwtch

2:37 Growing up bilingual in Wales

5:04 Studying languages at Oxford

7:34 Ten years in corporate work

14:43 Becoming a humanist celebrant

18:58 Stories from ceremonies

24:23 Welsh, English and French cultures

29:08 Humanist weddings and the law

32:06 Favourite baby names

33:54 Final thoughts

What does a translator's career look like today? In this conversation Fiona Gray, a translator and Chair of the Institute of Translation and Interpreting, shares her journey in language learning and translation.

Fiona shares her experiences studying multiple languages, her transition into professional translation and her passion for tourism and creative translation. Fiona also highlights the importance of community within the translation profession, the impact of AI on the industry, and the role of the ITI in supporting translators. She offers valuable insights for aspiring translators and emphasizes the need for continuous professional development.

• From in-house to self-employed - early in-house roles guided Fiona into freelancing, where she now specialises in lifestyle, travel, tourism, premium brand translation - with Luxembourg becoming an unexpected niche.
• The value of community - community is central to her work, and she has taken on increasing leadership roles at the ITI, now serving as its chair.
• AI is transforming translation, but it’s also a tool - Fiona sees AI as both a disruptor and a tool, with many translators looking to understand and adapt to the changes it brings. ITI offer support and courses around AI and changes to the translation industry.

Fiona Gray MITI helps brands and businesses based in Germany, Austria, Switzerland and Luxembourg to find their voice in English through creative copy and compelling content that makes their German words travel. Fiona is Chair of the Institute of Translation and Interpreting (ITI), having served on the ITI Board of Directors since 2022. She won the ITI Mentor of the Year Award in 2023 and was named Linguist of the Year at the ATC Language Industry Awards 2024.

• Website: https://www.fionagraycreative.co.uk/
• LinkedIn: www.linkedin.com/in/fiona-gray/

The Institute of Translation and Interpreting (ITI) is the only UK-based independent professional membership association for practising translators, interpreters and all those involved in the language services sector.

• Website: https://www.iti.org.uk/
• LinkedIn: https://www.linkedin.com/company/institute-of-translation-and-interpreting/

Thinking about a career with languages? I offer one-to-one career mentoring to help you find your path: workingwithlanguages.com/career-mentoring

Sonia is a translator turned multilingual digital marketer specialising in paid media, and now also a podcaster. Growing up bilingual, languages have been a constant in her life. In 2025 she launched a podcast where together with her guests she explores the huge variety of jobs and career opportunities open to people with language skills. She is available to speak on podcasts and stages about marketing, languages, work and podcasting.

• LinkedIn: linkedin.com/in/soniakampshoff
• Website: workingwithlanguages.com

If you enjoyed this episode please share it with someone who may like it too, and subscribe to the podcast.

• Spotify: open.spotify.com/show/1boyxxr2sPFC14SIyu4pi0
• Apple Podcasts: podcasts.apple.com/us/podcast/working-with-languages-multilingual-careers-across/id1833888492
• YouTube: youtube.com/@WorkingWithLanguages
• Instagram: instagram.com/workingwithlanguages

• ✉️ Join my free newsletter
• ☕ Support my work, buy me a coffee

Chapters

0:00 Introduction and favourite word

3:21 Where she learnt German

5:53 Translating a novel for her master's

9:06 Starting out in translation

11:23 Luxembourg and travel guides

16:27 Other types of translation

17:22 Her role at the ITI

24:34 AI and the translation industry

26:22 Popular translation niches in the UK

29:25 Why join the ITI

32:18 The ITI and government

35:02 Final thoughts

How does what3words choose words in 61 languages? In this episode Sonia speaks with Jamie Brown, a linguist, composer, and former Chief Language Services Officer at what3words, the company that makes it easy to identify a specific location.

Jamie shares his journey from growing up with a stammer to managing the development of 61 language versions of what3words across the world.

• Overcoming barriers through curiosity - Jamie’s stammer led him to study how language works beneath the surface, eventually becoming his career’s foundation.
• Language as connection - his transition from music to linguistics highlights how both are a form of communication.
• Building languages at scale - at what3words Jamie led teams creating 61 language versions, each built from scratch to reflect local linguistics and culture.
• Cultural sensitivity matters - from Tamil beliefs about turtles to Spanish dialectal differences, linguistic nuance is crucial in localisation.
• Resilience and opportunity - saying yes to unexpected chances - like a Facebook post about 'languages and Excel' - can shape an extraordinary career.

Jamie is a composer, linguist, localisation consultant and TEDx speaker.

From early on he was interested in languages and how they work. As a stutterer from a young age he says he was trying to find a language he would stutter in less - which led him to music and composing, a language where few words are spoken.

After living in Brazil for a year, he completed a Masters in Linguistics and thanks to a friend's Facebook post he started working at what3words as their Chief Language Services Officer where he managed the creation of the language system in 61 languages.

• Jamie on LinkedIn: linkedin.com/in/jamie-brown-8a436540
• Jamie's website: jamiebrown.info
• What3words: what3words.com

Thinking about a career with languages? I offer one-to-one career mentoring to help you find your path: workingwithlanguages.com/career-mentoring

Sonia is a translator turned multilingual digital marketer specialising in paid media, and now also a podcaster. Growing up bilingual, languages have been a constant in her life. In 2025 she launched a podcast where together with her guests she explores the huge variety of jobs and career opportunities open to people with language skills. She is available to speak on podcasts and stages about marketing, languages, work and podcasting.

• LinkedIn: linkedin.com/in/soniakampshoff
• Website: workingwithlanguages.com

If you enjoyed this episode please share it with someone who may like it too, and subscribe to the podcast.

• Spotify: open.spotify.com/show/1boyxxr2sPFC14SIyu4pi0
• Apple Podcasts: podcasts.apple.com/us/podcast/working-with-languages-multilingual-careers-across/id1833888492
• YouTube: youtube.com/@WorkingWithLanguages
• Instagram: instagram.com/workingwithlanguages

• ✉️ Join my free newsletter
• ☕ Support my work, buy me a coffee

Chapters

0:00 Introduction

0:50 Favourite word in Cornish

2:11 Background and languages

4:48 Composing music in many languages

9:53 Moving to Brazil

12:32 Studying linguistics

13:55 Joining what3words

15:59 What what3words is

23:45 Building word lists in new languages

33:32 The hardest languages

38:58 How long a new language takes

42:38 Adding more languages

45:25 Music today

In this episode host Sonia Kampshoff speaks with Wesley van der Wille, a Dutch language and culture coach whose unique career path took him from the Dutch Air Force to founding his own language coaching business, Talk Dutch Today. Wesley shares how his 16 years in the military and his experience working with NATO shaped his understanding of communication, culture, and adaptability - skills that now define his empathetic, human-cantered approach to language coaching.

Together, they discuss cultural nuances, Dutch quirks, personal transformation, and how Wesley helps expats not only learn Dutch but feel at home in it.

• Language coaching goes beyond grammar - it’s about mindset, confidence, and connection.
• Personalized learning works best - every student’s goals, background, and learning style matter.
• Cultural awareness is key to learning Dutch authentically and communicating effectively.
• Empathy and understanding are the most valuable tools for any teacher or coach.

After spending 16 in the Dutch Air Force and at NATO, Wesley decided to move on when he realised he was burning out. After a gap year he stumbled into language learning. Since then he set up a flourishing language tutoring business aimed at expats in The Netherland wanting to pass certifications, progress at work or simply integrate better in the local community.

• LinkedIn: https://www.linkedin.com/in/wesley-vendevielle-879968239/
• Website: https://www.talkdutchtoday.nl/

Thinking about a career with languages? I offer one-to-one career mentoring to help you find your path: workingwithlanguages.com/career-mentoring

Sonia is a translator turned multilingual digital marketer specialising in paid media, and now also a podcaster. Growing up bilingual, languages have been a constant in her life.

In 2025 she launched a podcast where together with her guests she explores the huge variety of jobs and career opportunities open to people with language skills. She is available to speak on podcasts and stages about marketing, languages, work and podcasting.

• LinkedIn: linkedin.com/in/soniakampshoff
• Website: workingwithlanguages.com

If you enjoyed this episode please share it with someone who may like it too, and subscribe to the podcast.

• Spotify: open.spotify.com/show/1boyxxr2sPFC14SIyu4pi0
• Apple Podcasts: podcasts.apple.com/us/podcast/working-with-languages-multilingual-careers-across/id1833888492
• YouTube: youtube.com/@WorkingWithLanguages
• Instagram: instagram.com/workingwithlanguages

• ✉️ Join my free newsletter
• ☕ Support my work, buy me a coffee

0:00 Introduction

0:56 Favourite word: uitwaaien

2:41 Growing up in the Netherlands

3:33 From the Air Force to coaching

5:29 Cross-cultural communication in the military and NATO

9:32 Starting his own business

14:34 His own coursebooks

18:11 How his clients learn

24:52 How he uses AI

26:26 Where to find Wesley

How can languages open doors from Europe to Asia and back? In this conversation, Anders Hansen shares his fascinating journey through language learning, cultural immersion and career transitions across various countries. From his early years in Denmark and Portugal to his experiences in the UK, Singapore, China and now Italy, Anders emphasizes how languages create opportunities and build connections..

He discusses his sales career, the challenges of adapting to new cultures, and his eventual move to Sardinia, where he embraces the local language and culture while working in the solar power industry and as a hiking guide. The conversation also touches on the role of AI in language learning and business, culminating in Anders' reflections on life lessons and future aspirations.

• Languages create opportunities - Anders shares the career opportunities he had thanks to his languages skills.
• Learning from mistakes - he arrived to Shanghai in China with a busy job, communicating in English, and didn't prioritise learning Mandarin Chinese - and left the country 8 years later when he realised the lack of the local language was a disadvantage in his private and professional life.
• Making his own opportunities - with solid experience in sales and speaking multiple languages, he was able to work and thrive in various different industries by being intentional in what he chose to do.
• Fluency is a feeling - the moment you stop 'buffering' when speaking in a foreign language - when thoughts and language flow naturally - marks a turning point in confidence and belonging.

Anders Hansen is a sales leader and certified Italian hiking guide (Guida Ambientale Escursionistica) based in Sardinia, combining more than 25 years of international business experience with a lifelong passion for the outdoors.

Born in Denmark and raised between the forests of Northern Zealand and the coastline of southern Portugal, Anders developed an early love for hiking and the natural world - a passion that has accompanied him through studies in London and Sydney and professional chapters in Europe, Asia, and now Italy.

Known for his optimism, empathy, and trustworthiness, he helps people and businesses grow, whether by promoting renewable energy solutions with Vivisolar or by guiding hikers through Sardinia’s wild landscapes.

• Anders on LinkedIn: linkedin.com/in/anders-hansen
• Anders Hikes Sardinia on Instagram: https://www.instagram.com/andershikessardinia
• Anders and Caroline's rental holiday home in Sardinia: https://airbnb.com/h/villabuonasperanza

Thinking about a career with languages? I offer one-to-one career mentoring to help you find your path: workingwithlanguages.com/career-mentoring

Sonia is a translator turned multilingual digital marketer specialising in paid media, and now also a podcaster. Growing up bilingual, languages have been a constant in her life.

In 2025 she launched a podcast where together with her guests she explores the huge variety of jobs and career opportunities open to people with language skills. She is available to speak on podcasts and stages about marketing, languages, work and podcasting.

• LinkedIn: linkedin.com/in/soniakampshoff
• Website: workingwithlanguages.com

If you enjoyed this episode please share it with someone who may like it too, and subscribe to the podcast.

• Spotify: open.spotify.com/show/1boyxxr2sPFC14SIyu4pi0
• Apple Podcasts: podcasts.apple.com/us/podcast/working-with-languages-multilingual-careers-across/id1833888492
• YouTube: youtube.com/@WorkingWithLanguages
• Instagram: instagram.com/workingwithlanguages

• ✉️ Join my free newsletter
• ☕ Support my work, buy me a coffee

0:00 Introduction

1:53 Growing up in Denmark and Portugal

5:05 Australia and a master's in the UK

7:34 Learning to sell

9:58 Singapore

12:48 China and culture shock

23:00 Selling software

24:51 Ten years at Zendesk

30:24 Moving to Sardinia

31:18 A new chapter: solar panels

39:38 Hiking tours in Sardinia

44:29 Final thoughts

How do languages and culture shape work in travel technology? In this episode, Sonia Kampshoff welcomes Fritz Oberhummer, Head of Solution Architecture for EMEA at Sabre Corp, to share his fascinating journey through languages, cultures, and technology in the travel industry. From growing up in an Austrian ski resort to navigating life and work in London, Madrid, and beyond, Fritz reflects on how language shapes not only communication but also cultural understanding and business relationships. He also explores how AI is transforming the travel industry, from booking experiences to biometric travel, and what this means for the future of travellers worldwide.

• Languages for conflict resolution in business: cultural nuances, workplace dynamics, and even mealtime conversations vary widely across countries and must be adapted to.
• Living abroad is the best way to learn a language: it takes three to four years of immersion to deeply understand both the language and its cultural context.
• AI is reshaping travel: from facial recognition at airports to AI-driven personal travel agents, technology is making journeys more seamless and personalized.
• AI will disrupt jobs as well as industries: while AI brings efficiency and convenience, it also poses challenges for global workforces, especially in industries like customer service and call centres.
• The resurgence of hand-made goods: the AI revolution will bring us to want and purchase more hand-made, authentic goods

Fritz Oberhummer is the Head of Solution Architecture for EMEA at Sabre Corp, a global leader in technology for the travel industry.

Originally from Austria, his family runs a hotel in the third generation. From early on he was surrounded by international visitors, sparking his lifelong passion for languages and cultures.

His career has taken him across the US, UK, Spain, and Germany, giving him first-hand experience of how language and cultural understanding shape global business. Today, he combines his deep knowledge of technology and strategy to bridge the gap between commercial needs and technical solutions, while also exploring how innovations like AI and biometrics are redefining the travel experience.

• Fritz on LinkedIn: Fritz Oberhummer
• His personal website: oberhummer.com

Thinking about a career with languages? I offer one-to-one career mentoring to help you find your path: workingwithlanguages.com/career-mentoring

Sonia is a translator turned multilingual digital marketer specialising in paid media, and now also a podcaster. Growing up bilingual, languages have been a constant in her life.

In 2025 she launched a podcast where together with her guests she explores the huge variety of jobs and career opportunities open to people with language skills. She is available to speak on podcasts and stages about marketing, languages, work and podcasting.

• LinkedIn: linkedin.com/in/soniakampshoff
• Website: workingwithlanguages.com

If you enjoyed this episode please share it with someone who may like it too, and subscribe to the podcast.

• Spotify: open.spotify.com/show/1boyxxr2sPFC14SIyu4pi0
• Apple podcasts: podcasts.apple.com/us/podcast/working-with-languages-multilingual-careers-across/id1833888492
• YouTube: youtube.com/@WorkingWithLanguages
• Instagram: instagram.com/workingwithlanguages

• ✉️ Join my free newsletter
• ☕ Support my work, buy me a coffee

0:00 Introduction

1:45 Background and education

7:45 Working in Madrid

9:53 How long it takes to settle into a culture

14:19 Moving on after COVID

16:24 His role at Sabre

17:56 How travel tech has changed

29:07 How he uses AI

30:41 Which countries embrace AI

35:17 Languages as a strength

37:33 Final thoughts

How does Yoast build SEO tools for new languages like Japanese? Today Sonia Kampshoff speaks with Marina Koleva (linguist and developer) and Manuel Augustin (product owner and plugin release lead) from Yoast. Together, they explore how linguistics, technology and multilingual SEO intersect.

From mastering multiple languages to building features in the Yoast SEO plugin, Marina and Manuel share insights into how language expertise drives better search optimization tools. They also discuss the challenges of adding new languages like Japanese to the plugin, the role of AI in SEO, and why human editing is still essential for high-quality online content.

• Language knowledge doesn’t need to be perfect to be useful - even partial familiarity with a language can open career opportunities and problem-solving approaches.
• AI enhances SEO tools by suggesting improvements like optimized titles, but still requires a human eye for originality, nuance, and tone.
• Working with languages builds adaptability - the more you get used to linguistic 'discomfort' the easier it becomes to tackle new systems.
• Not all AI replaces traditional methods - rule-based processing remains essential, especially in areas like counting words and sentence structure.
• Human creativity remains central to SEO - automation assists, but originality and cultural context still define high-quality, optimized content.

Manuel and Marina both work at Yoast on their multilingual SEO plugin for WordPress and other website building platforms. They are linguists and also developers - as they tell us in this conversations, at Yoast all linguists need to know about web development, and all developers need to know a bit about languages and linguistics.

• Yoast website: yoast.com
• Manuel on LinkedIn: Manuel Augustin
• Marina Koleva' profile on Yoast: Marina Koleva

Thinking about a career with languages? I offer one-to-one career mentoring to help you find your path: workingwithlanguages.com/career-mentoring

Sonia is a translator turned multilingual digital marketer specialising in paid media, and now also a podcaster. Growing up bilingual, languages have been a constant in her life.

In 2025 she launched a podcast where together with her guests she explores the huge variety of jobs and career opportunities open to people with language skills. She is available to speak on podcasts and stages about marketing, languages, work and podcasting.

• LinkedIn: linkedin.com/in/soniakampshoff
• Website: workingwithlanguages.com

If you enjoyed this episode please share it with someone who may like it too, and subscribe to the podcast.

• Spotify:open.spotify.com/show/1boyxxr2sPFC14SIyu4pi0
• Apple Podcasts: podcasts.apple.com/us/podcast/working-with-languages-multilingual-careers-across/id1833888492
• YouTube: youtube.com/@WorkingWithLanguages
• Instagram: instagram.com/workingwithlanguages

• ✉️ Join my free newsletter
• ☕ Support my work, buy me a coffee

0:00 Introduction

1:12 Favourite words

2:50 Marina's background

4:11 Manuel's background

4:58 How they joined Yoast

9:24 What an SEO plugin does

14:55 How many languages Yoast supports

17:03 Adding a new language, like Japanese

22:13 How the teams work together

22:46 How AI changed their work

25:49 AI in their private lives

What is it like to build a copywriting business abroad? Dominique van Werkhoven is a London-born copywriter now based in the Netherlands. With Dominique we explore the intersections of languages, culture and entrepreneurship. From growing up in a multicultural household to immersing herself in French, Dutch and (Austrian) German, Dominique shares her journey of learning languages and working in multilingual copywriting.

She also opens up about co-founding The Werks, a multilingual copywriting and web development business she runs with her husband, and how they support small businesses, solopreneurs, and nonprofits in being seen, heard, and valued. Together, they discuss the realities of moving countries, the role of patience and persistence in language learning, and how technology like AI is reshaping the future of copywriting.

• Immersion is key: Dominique emphasizes that the fastest way to learn a language is by living in the country and using it daily.
• Building The Works: Combining multilingual copywriting and web development creates a streamlined service for small businesses that need strategy as much as execution.
• Collaboration over transaction: Dominique values partnerships with clients, working alongside them to bring their vision to life rather than just delivering outputs.
• AI as a support tool: Rather than replacing copywriters, AI can provide inspiration and structure - human creativity and strategy remain essential.

Dominique is a multilingual copywriter who co-founded the agency The Werks with her website developer husband Gideon. She grew up in the UK and has lived in Paris and Vienna. Currently she lives in The Netherlands with her husband and three children.

• The Werks website: thewerks.nl
• The Werks on Instagram: WeAreTheWerks
• The Werks on LinkedIn: The-Werks-NL
• Dominique on LinkedIn: Dominique-van-Werkhoven

Thinking about a career with languages? I offer one-to-one career mentoring to help you find your path: workingwithlanguages.com/career-mentoring

Sonia is a translator turned multilingual digital marketer specialising in paid media, and now also a podcaster. Growing up bilingual, languages have been a constant in her life.

In 2025 she launched a podcast where together with her guests she explores the huge variety of jobs and career opportunities open to people with language skills. She is available to speak on podcasts and stages about marketing, languages, work and podcasting.

• LinkedIn: https://www.linkedin.com/in/soniakampshoff/
• Website: workingwithlanguages.com

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0:00 Introduction

1:02 Favourite word

2:08 Growing up multilingual and moving abroad

7:14 Learning German in Austria

12:44 Learning Dutch in the Netherlands

14:13 Her copywriting business

18:20 How she works with languages

21:16 An organic career path

26:27 How she uses AI

30:53 Final thoughts