In today's episode, our guest is Mike Ding. He is the Portfolio Manager at Moonshot Brands. He has extensive experience doing Mergers & Acquisitions in Private Equity. In today’s episode, he discusses how to Work With or Selling to An Aggregator.

Takeaways: 

• 100,000$ Net profit a year makes you a viable candidate for acquisition
• If you are growing your business in the beginning you may be spending 15-20% on advertising but as you grow you shouldn’t have to spend more because you should be positioned better
• The valuation is based on some set of rules or principles you perceive value in something
• As a business, you never want to run out of stock
• It’s so hard to run an e-commerce business
• The hardest things to do are fun

Quote of the Show: When your deal is smaller, the cost of due diligence becomes higher. So, sometimes it is harder for us to execute or do the smaller deals. So, I would recommend growing the business past $100K in EBITDA.

Links:

• Personal – Linkedin: https://www.linkedin.com/in/mikeyding/
• Moonshot Brands – Linkedin: https://www.linkedin.com/company/moonshotbrands/
• Moonshot Brands – Website: https://www.moonshotbrands.com/

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