Amazon Legends Podcast

In this week’s episode, we explore how to harness Amazon Brand Analytics for instant cash flow. Join us with Noah Wickham, Brand Director at My Amazon Guy, who manages a portfolio exceeding $150 million ARR. Discover how to interpret key metrics, create tailored promotions, and boost your brand's visibility on Amazon. Noah shares his extensive e-commerce expertise, including strategies for data-driven decision-making that can elevate your business. Subscribe for more insights and tips on growing your Amazon brand! 

Takeaways:

• Utilizing Brand Analytics for Data-Driven Decisions: Brand Analytics provides valuable insights into customer behavior, product performance, and market trends. Sellers can leverage this data to make informed decisions about inventory, pricing, and marketing strategies.  
• Creating Targeted Promotions: Analyze sales data and customer search behavior to tailor promotions and discounts. By identifying popular products and trends, sellers can create effective, targeted promotions that drive immediate sales. 
• Effective Coupon Strategies: Use Brand Analytics to determine which products will benefit most from coupon promotions. Ensure that coupons are strategically placed to maximize their impact without causing overlap that could diminish their effectiveness.  
• Leveraging Customer Search Data: Understand what customers are searching for and adjust product listings accordingly. Optimize keywords, titles, and descriptions based on search data to increase visibility and attract more buyers. 
• Monitoring and Adjusting Pricing: Regularly review pricing strategies based on competitive analysis and sales performance. Use insights from Brand Analytics to adjust prices dynamically to stay competitive and boost sales.  
• Understanding Market Trends: Stay updated with market trends and customer preferences by analyzing data from Brand Analytics. This helps in anticipating changes in demand and adjusting business strategies proactively.  
• Optimizing Product Listings: Improve product listings by using data insights to highlight key features and benefits that resonate with customers. This can enhance the appeal of listings and increase conversion rates.  

Quote of the Show:

Building brand awareness on Amazon is increasingly challenging due to the influx of Chinese sellers driving a race to the bottom. While Amazon has invested in making brand presence important, they've also created an environment where the brand itself seems to matter less. Brand analytics and tailored promotions add complexity, as they target audience groups rather than emphasizing the brand's true value. 

Links :

LinkedIn : https://www.linkedin.com/in/noahwickham/
Website :  https://myamazonguy.com/
YouTube : https://www.youtube.com/@MyAmazonGuy/featured

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Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.

Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends  and start your application today.

In this week's episode we dive into expert strategies for boosting sales and profits on Amazon with special guest Aaron Hughes. As the founder of a 7-figure private label brand and CEO of Wala, an eCommerce agency with over 90 employees, Aaron shares his journey of helping companies with overseas manufacturing and scaling profitable brands. He also discusses the power of ListButler, his AI-powered PIM-DAM software designed to optimize multi-channel content syndication. Aaron’s hands-on experience with Amazon content optimization, product listings, and conversion tactics will equip you with actionable tips to grow your business. Whether you're just starting or looking to scale, this episode is packed with valuable insights to help you dominate on Amazon. Tune in and learn how to maximize your brand's potential from one of the industry's top experts! 

Takeaways:

• Optimizing Product Listings: Crafting compelling product titles, descriptions, and bullet points is crucial. Use high-impact keywords and clear language to make your listings more discoverable and persuasive.  
• Enhancing Product Images: High-quality images are vital. Make sure your product images are clear, professional, and showcase the product from various angles. This can significantly affect click-through rates and conversions.  
• Using AI and Automation: Leverage AI tools to analyze market trends, optimize listings, and manage inventory. AI can help in creating more effective and engaging product content that drives higher sales.  
• Effective Use of SEO: Incorporate SEO strategies into your product listings. Use relevant keywords to improve your product's visibility in Amazon search results.  
• Understanding the Customer Journey: Analyze customer behavior and feedback to understand their needs and preferences. Tailor your product content to address these needs and enhance customer satisfaction.  
• Building Brand Trust: Focus on building a strong brand presence through consistent messaging and high-quality content. This helps in establishing trust and encouraging repeat purchases.  
• Utilizing Amazon Advertising: Invest in Amazon's advertising options to boost your product's visibility. Sponsored products and other ad formats can drive traffic to your listings and increase sales.  

Quote of the Show:

The beauty of TikTok shop lies in its simplicity: if your products are reasonably priced, influencers are enthusiastic about receiving free samples. They understand that they'll earn commissions from their posts, which turns it into a mutually beneficial arrangement. This approach not only saves you from high upfront costs but also harnesses the power of User Generated Content to drive organic success.

Links :

Email     : [email protected]
LinkedIn : https://www.linkedin.com/in/aaron-hughes-28096547/
Website : https://www.listbutler.ai/

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Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.

Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends  and start your application today.

In this week’s episode, we explore "How to Use Financial Metrics to Grow Amazon FBA Sales and Profits" with our guest, David Schomer. A passionate entrepreneur from Iowa, David holds degrees in Accounting from St. Louis University and has extensive experience in business consulting, including merger and acquisition due diligence, fraud investigations, and financial forecasting. Since launching over 300 SKUs on Amazon, Etsy, and Shopify in 2017, David has gained deep insights into optimizing Amazon FBA operations. In this episode, he shares strategies for leveraging financial metrics to drive growth, including key metrics for profitability, strategic pricing, cost management, revenue growth, inventory management, cash flow optimization, and financial forecasting. Tune in to discover actionable tips that will help you enhance your Amazon FBA business. Don’t forget to subscribe to the Amazon Legends Podcast for more expert advice!

Takeaways:

• Understanding Financial Metrics: The importance of grasping fundamental financial metrics to drive growth and profitability in Amazon FBA sales. This includes awareness of metrics like revenue, profit margins, and cost of goods sold (COGS).  
• Strategic Pricing: Implementing strategic pricing based on financial insights to maximize profitability. Adjusting prices according to market conditions, competition, and cost analysis can significantly impact your bottom line.  
• Cost Management: Keeping track of all costs associated with selling on Amazon, including inventory costs, shipping, and Amazon fees. Efficient cost management helps in improving profit margins.  
• Profit Margins: Regularly analyzing profit margins to ensure that the business remains profitable. Identifying products with low margins and making necessary adjustments to pricing or sourcing.  
• Inventory Management: Effective inventory management based on financial metrics helps in avoiding stock outs or overstock situations, which can impact sales and profitability.  
• Return on Investment (ROI): Measuring ROI on marketing campaigns and other investments to determine their effectiveness and optimize future spending.  
• Financial Forecasting: Using historical financial data to forecast future sales and profits. This helps in planning for seasonal variations and making informed business decisions.  

Quote of the Show:

Growing 100% year over year might make others think you’re cash flow rich, but in reality, it can feel quite the opposite. With a long cash conversion cycle, avoiding stock outs and managing reorders can strain your finances. Even though you may feel cash flow poor, remember that you're still building a valuable asset. 

Links :

LinkedIn : https://www.linkedin.com/in/david-schomer-b08a0a41/
Website : https://firingtheman.com/
Email     : [email protected]

Want To Level Up Your Business? Register With Our Sponsors

Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.

Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends  and start your application today.

In this week’s episode we delve into "How to Scale and Grow Amazon FBA Sales With A Small Number of Products" with Jordan Socran, a late-bloomer entrepreneur who has successfully transformed his career from enterprise software sales to building a multimillion-dollar electronics repair brand and launching Veryplants Inc. His brand quickly became the #1 bestseller on Amazon Canada in the ‘Gardening Soil’ category, achieving 7-figure sales in its second year. Discover Jordan’s effective strategies for selecting the right products, his market dominance tactics, and insights into building a standout brand. Whether you’re looking to maximize your Amazon FBA growth or refine your product strategy, Jordan’s real-world experience provides actionable tips to elevate your e-commerce business. Don’t miss out—subscribe now for more expert advice!

Takeaways:

• Focus on Quality and Optimization: Concentrate on optimizing your product listings and ensuring high quality. This involves crafting detailed and engaging product descriptions, using high-quality images, and making your listings SEO-friendly to attract and convert potential buyers.  
• Leverage Customer Feedback: Utilize customer reviews and feedback to improve your products and listings. Positive reviews not only build trust but also enhance your product’s visibility on Amazon. Aim for a high number of reviews, as they indicate product credibility and customer satisfaction.  
• Effective Pricing Strategies: Implement competitive pricing strategies. Analyze competitors’ pricing and adjust your prices accordingly to stay competitive while maintaining healthy profit margins. 
• Streamline Operations: Optimize your supply chain and inventory management. Efficiently managing your inventory helps avoid stockouts and overstock situations, which can impact your sales and cash flow.  
• Expand Product Offerings Strategically: Even with a small number of products, consider expanding your product line strategically. Adding complementary products or variations can capture more market share and increase sales without overwhelming your operations.  
• Build a Strong Brand Presence: Focus on building and promoting your brand. A strong brand presence can differentiate you from competitors and foster customer loyalty. Use Amazon’s Brand Registry to protect and enhance your brand.  

Quote of the Show:

Amazon offers A/B testing to experiment with product titles, descriptions, bullets, images, and pricing. Depending on your brand registry setup, you can perform simultaneous testing using Amazon's manage experiments. This allows you to make data-driven decisions by reviewing detailed reports on customer interactions.

Links :

Website  : https://www.veryplants.com
LinkedIn : https://www.linkedin.com/in/jordansocran/?originalSubdomain=ca
Email      : [email protected] 

Want To Level Up Your Business? Register With Our Sponsors

Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.

Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends  and start your application today.

In this week’s episode, we explore the essential strategies for launching products successfully on Amazon with Steven Pope, founder of My Amazon Guy. Steven, a bestselling author and eCommerce expert, shares his proven methods for researching market trends, crafting standout product listings, and executing effective marketing strategies. Discover the importance of agility in responding to market feedback, engaging with customers to boost reviews, and using data analytics to enhance your launch strategy. With over $20 million in annual revenue and experience managing 400+ brands, Steven provides invaluable insights to help you excel in the competitive Amazon marketplace. Tune in for actionable tips and strategies to make your product launch a success! Subscribe to the channel, hit the notification bell, and don’t miss more episodes of the Amazon Legends Podcast.

Takeaways:

• Thorough Research: Understanding the market, competition, and customer needs is crucial. Conduct comprehensive research to identify trends and gaps in the market. 
• Effective Product Listings: Craft high-quality, compelling product listings. Focus on clear, detailed product descriptions, high-resolution images, and optimized keywords to enhance visibility and attract buyers. 
• Agility and Speed: Be quick to adapt and make decisions. The ability to move fast and implement changes efficiently can set you apart from competitors. This includes responding to market feedback and making necessary adjustments swiftly. 
• Strong Marketing Strategy: Develop a robust marketing plan that includes promotional tactics such as discounts, giveaways, and targeted ads to generate buzz and drive traffic to your product listings. 
• Customer Engagement: Build strong relationships with customers by engaging with them through reviews, feedback, and personalized responses. Positive customer interactions can lead to repeat business and positive word-of-mouth. 
• Utilize Data Analytics: Leverage data and analytics to make informed decisions about product performance, customer behavior, and marketing effectiveness. Use this data to refine strategies and optimize results. 

Quote of the Show:

When first launching a product, I recommend putting 80% of your budget into broad match and auto campaigns and go for some long tail keyword wins. You'll discover a lot of new keywords and figure out what's going to have the biggest impact. Never negate a good keyword. If you have a keyword that's working on broad match or auto, leave it alone. It will continue to produce for you for all time.

Links :

https://www.linkedin.com/in/steven-pope/
https://youtube.com/myamazonguy
https://www.facebook.com/myamazonguys/
https://twitter.com/myamazonguy
https://www.instagram.com/stevenpopemag/ 

Want To Level Up Your Business? Register With Our Sponsors

Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.

Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends  and start your application today.

In this week’s episode, we delve into the essential tips for handling Amazon financials with experts from A2X, Ellen Main and Iona Bird. Ellen, A2X's Partner Marketing Manager, brings her expertise in ecommerce accounting and is the driving force behind the A2X Partner Program, connecting accountants and bookkeepers. Iona, Head of Customer Experience and People at A2X, combines her corporate accounting and SaaS experience to lead A2X's customer service and operational excellence. Discover how to streamline financial processes, utilize powerful tools like A2X, manage multi-channel sales, and avoid common financial mistakes. Learn the importance of strong support systems and get practical advice to transform your approach to Amazon financials. Tune in for valuable insights and actionable strategies to boost your Amazon business. Subscribe to the Amazon Legends Podcast for more expert tips and strategies! 

Takeaways:

• Authenticity and Transparency: Authentic communication and transparency in handling financial matters can enhance trust with clients and partners. Being upfront about processes and challenges helps in building strong business relationships. 
• Free Trials and Onboarding: Many financial tools, like A2X, offer free trials. Amazon sellers should take advantage of these to evaluate the tool’s fit for their needs before committing to a subscription. 
• Support and Customer Service: Reliable support is crucial. Tools like A2X provide excellent customer support, including direct contact options. This support is valuable for troubleshooting and ensuring smooth operation. 
• Accurate Financial Reporting: Proper financial reporting is essential for understanding business performance and making informed decisions. Tools that automate and streamline this process can save time and reduce errors. 
• Cost of Inaccuracy: The cost of not using financial management tools can be significantly higher than the subscription fees. Inaccurate financial records can lead to costly mistakes and missed opportunities. 
• Consolidated vs. Separate Channel Pricing: When managing multiple sales channels, negotiating consolidated pricing with service providers can lead to better rates and reduced overall costs. 
• Step-by-Step Setup Instructions: Utilize detailed setup instructions provided by financial tools to ensure proper configuration and integration with Amazon and other sales channels. 

Quote of the Show:

The biggest thing about Amazon selling is actually having stock, having the right stock, and being able to analyze it in the right way. It's not just about having products available; it's about managing your inventory efficiently to avoid running out of stock and losing rankings. You can't have a top line if you don't have stock to sell, and proper inventory management is crucial for maintaining your sales and business growth. 

Links :

Website: https://www.a2xaccounting.com/
Email     : [email protected]

Want To Level Up Your Business? Register With Our Sponsors

Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.

Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends  and start your application today.

In this week’s episode our guest Jason R. Boyce, CEO and Founder of Avenue7Media, delve into essential strategies for building a strong brand and beating competition without cutting prices. With over 17 years as a Top 200 Amazon Seller, Jason shares insights on optimizing product listings, highlighting unique value, and creating a compelling brand story. Learn how to enhance customer experience, use strategic pricing, and engage effectively with customers. Jason’s 7Avenues Strategy, detailed in his book, exemplifies his dedication to empowering Amazon sellers and brand owners. Don’t miss these actionable tips to elevate your brand and succeed in the Amazon marketplace! Subscribe for more insights from the Amazon Legends Podcast.

Takeaways:

• Optimize Listings: Use high-quality images, compelling descriptions, and targeted keywords to enhance product visibility and appeal.  
• Highlight Unique Value: Emphasize what sets your brand apart through unique product features or exceptional service. 
• Branding and Storytelling: Develop a strong brand identity and share your story to connect with customers and foster loyalty.  
• Enhance Customer Experience: Focus on excellent customer service, easy returns, and a seamless shopping experience to build repeat business.  
• Quality Packaging: Invest in attractive packaging that reflects your brand and enhances the customer experience.  
• Strategic Pricing: Use strategies like bundling or limited-time promotions instead of cutting prices to maintain value.  
• Engage with Customers: Build strong relationships through social media and email marketing to understand needs and gather feedback.  
• Ensure Quality Control: Maintain high product standards to build a positive reputation and reduce returns.  
• Utilize Data: Use analytics to track performance and make informed decisions.  

Quote of the Show:

In today's market, the goal isn't to compete for the lowest price. Instead, you should aim to captivate those who are willing to pay more for a premium experience. Speak directly to those who seek connection with the brand, who value quality and are influenced by compelling content. This approach will help you stand out and justify a higher price.

Links :

Website : https://avenue7media.com/
LinkedIn: https://www.linkedin.com/company/avenue7media/
LinkedIn: https://www.linkedin.com/in/jasonrboyce/
Email     :  [email protected]

Want To Level Up Your Business? Register With Our Sponsors

Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.

Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends  and start your application today.

In this week's episode of the Amazon Legends Podcast with Michael Erickson Facchin, CEO and founder of Ad Badger. With nearly a decade of expertise in Amazon PPC (Pay-Per-Click) advertising, Michael reveals the essential metrics Amazon sellers must track to achieve high returns on their ad investments. Discover how to optimize Return on Advertising Spend (ROAS), enhance conversion rates, manage Cost Per Click (CPC), and strategically allocate your ad budget. Michael also shares insights on effective campaign optimization techniques and automation tools like Ad Badger and Search Scientists, along with the benefits of engaging with the ecommerce growth community through Core Community. Whether you're a seasoned seller or new to Amazon, this episode offers valuable tips and strategies to boost your advertising success. Watch the full episode now and unlock the secrets to optimizing your Amazon ads!  Subscribe to the Amazon Legends Podcast for more expert insights and strategies. 

Takeaways:

•  Understanding Metrics and KPIs: It's crucial to grasp the difference between various performance metrics and KPIs. This understanding helps in measuring the effectiveness of Amazon advertising strategies and making informed decisions. 
• Focus on Key Metrics: Sellers should focus on key metrics like ACOS (Advertising Cost of Sales), ROAS (Return on Ad Spend), and TACoS (Total Advertising Cost of Sales) to evaluate the performance of their ad campaigns. These metrics provide insights into the efficiency and profitability of advertising efforts. 
• Strategic Planning and Budget Allocation: Successful Amazon advertising involves strategic planning and proper budget allocation. Knowing how to allocate the budget based on performance data ensures that the ad spend generates optimal returns. 
• Optimization of Ad Campaigns: Regularly optimizing ad campaigns based on performance metrics is essential. This includes adjusting bids, refining targeting, and managing keywords to improve the return on ad spend. 
• Utilizing Advanced Tools: Leveraging advanced advertising tools and software can provide deeper insights into campaign performance. Tools like those offered by AdBadger or Search Scientists can help automate and optimize advertising strategies for better results. 
• Community and Networking: Engaging with communities and forums, such as Core Community, can provide valuable insights and strategies from other sellers and industry experts. Networking and sharing experiences can enhance advertising tactics and overall performance. 

Quote of the Show:

Would you rather have 10 exact match keywords each getting one conversion a month or one broad match keyword achieving 10 conversions a month? The math is the same, but the broad match keyword is easier to control and more likely to improve your ACOS.  

Links :

Website : https://www.adbadger.com/
Website : https://www.searchscientists.com/
Website : https://corecommunity.io/

Want To Level Up Your Business? Register With Our Sponsors

Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.

Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends  and start your application today.

In this week’s episode with with Andrew Tookey, Co-Founder & CMO of iDerive and a former 10-year Amazonian, as he reveals Amazon's hidden strategies and tools! With experience launching key programs like Fulfillment By Amazon (FBA), Seller Fulfilled Prime, and Brand Analytics, Andrew shares essential insights on optimizing product listings, leveraging Amazon’s advertising tools, and making data-driven decisions. Learn how to enhance your customer experience, use Amazon’s resources effectively, and stay ahead in the dynamic Amazon marketplace. Andrew, who managed top brands and surpassed $1B in revenue, now brings his expertise to iDerive, where advanced AI tools optimize every facet of selling on Amazon. Whether you're a new seller or refining your strategy, this episode offers actionable advice to elevate your Amazon business.

Takeaways:

• Amazon’s Culture: Understanding the culture and internal dynamics of Amazon can offer valuable insights into how the platform operates and what strategies work best. 
• Targeted Advertising: Emphasizes the importance of targeted advertising and the use of Amazon's tools to reach specific customer segments. Leveraging Amazon’s advertising solutions effectively can enhance visibility and drive sales.  
• Product Listings: Focus on optimizing product listings with detailed descriptions, high-quality images, and relevant keywords to improve searchability and attract potential buyers.  
• SEO Strategies: Implementing SEO best practices for Amazon’s search engine to enhance product visibility and increase conversion rates.  
• Analytics Utilization: Using Amazon’s data analytics tools to monitor performance, track metrics, and make informed decisions. Data-driven strategies help in understanding market trends and optimizing sales efforts.  
• Customer Feedback: Importance of managing and responding to customer reviews and feedback to build a positive reputation and improve customer satisfaction.  
• Utilizing Amazon’s Tools: Leveraging various tools and resources offered by Amazon, such as Seller Central, to streamline operations and enhance efficiency.  
• Third-Party Solutions: Exploring third-party tools and services that integrate with Amazon to optimize inventory management, pricing strategies, and marketing efforts.  

Quote of the Show:

Amazon Brand Analytics helps you understand customer search and purchase behavior, providing demographic insights like age, gender, income, and education. It offers transparency with the top 2 million search terms on Amazon every week, ranked by search frequency. The highest volume terms are ranked first, showing the most popular search terms on Amazon.


Links :

Website: https://www.iderive.com/
LinkedIn: https://www.linkedin.com/company/iderive

Want To Level Up Your Business? Register With Our Sponsors

Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.

Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends  and start your application today.

In this week's episode we discover the "Top 10 Amazon PPC Campaigns" with expert insights from Ritu Java, CEO of PPC Ninja, on the Amazon Legends Podcast. Ritu shares invaluable strategies for maximizing ROI through data-driven PPC tactics, including Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. Learn advanced techniques like keyword targeting, bidding strategies, and ad copy optimization. Leverage product targeting and competitor analysis to excel in the competitive Amazon marketplace. Ritu's expertise, recognized at events like Amazon Accelerate and the Prosper Show, ensures this episode is packed with actionable insights. Hit play now and subscribe to Amazon Legends Podcast for more eCommerce strategies!

Takeaways:

• Campaign Types: Understand different types of PPC campaigns on Amazon, such as Sponsored Products, Sponsored Brands, and Sponsored Display. Each serves different purposes like product visibility, brand awareness, and targeting. 
• Keyword Targeting: Use relevant keywords effectively. Consider both broad and specific keywords to capture different levels of search intent and customer segments. 
• Bid Strategy: Implement a competitive bidding strategy. This involves balancing between bid amounts and campaign goals to maximize visibility and sales. 
• Campaign Budgeting: Allocate budgets wisely across campaigns. Monitor and adjust budgets based on campaign performance and ROI. 
• Campaign Monitoring: Regularly monitor campaign performance metrics such as ACOS (Advertising Cost of Sales), impressions, clicks, and conversions. Use these insights to optimize campaigns. 
• Negative Keywords: Use negative keywords effectively to filter out irrelevant traffic and reduce ad spend wastage. This improves the quality of traffic and enhances ROI. 
• Product Targeting: Utilize product targeting options to reach specific ASINs or product categories that align with your target audience and product niche. 
• Campaign Segmentation: Segment campaigns based on product categories, performance metrics, and targeted keywords. This allows for better control and optimization of each campaign. 
• Competitor Analysis: Monitor competitor campaigns and adjust strategies accordingly. Understand competitor keywords, bidding strategies, and ad placements to stay competitive.  

Quote of the Show:

Search query performance provides organic data from Amazon, including the top 100 keywords for each ASIN in your catalog. These keywords indicate what Amazon deems relevant to you. Sometimes, you might have fewer than 100 keywords, but that's fine. Download whatever you get from the SQP and convert these keywords into single keyword campaigns. Use either broad match modifiers or exact match to run parallel campaigns with these keywords. 

Links :

LinkedIn : https://www.linkedin.com/in/ritujava?originalSubdomain=ca
Website  : https://www.ppcninja.com/


Want To Level Up Your Business? Register With Our Sponsors

Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.

Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to https://www.runviably.com/legends  and start your application today.