The Smartest Amazon Seller

By SmartScout

Scott Needham is the Founder of SmartScout. An Amazon software developer for 10 years his company BuyBoxer has done over $300m in sales on Amazon. Scott has accumulated a deep knowledge about selling ... more

· Technology

4.7

145145 ratings

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FAQs about The Smartest Amazon Seller:

How many episodes does The Smartest Amazon Seller have?

The podcast currently has 299 episodes available.

The Smartest Amazon Seller episodes:

February 11, 2025 Episode 293 - Cracking the Amazon Buy Box Mystery & New Marketplace Insights
From Amazon's explosive growth to its evolving policies, this episode covers everything you need to know about the Buy Box.
Scott explores how shipping speeds and location impact Buy Box ownership, introduces a groundbreaking new tool for regional analysis, and offers strategic recommendations for large brands and resellers.
Scott also touches on Amazon vs. TikTok Shop/Shopify and the latest reimbursement policy changes.
Don't miss out on these crucial insights! Listen now and start dominating the Amazon Buy Box.
Episode Notes:
00:09 - Winning the Amazon Buy Box
01:51 - Insights on Amazon's Growth
05:05 - Amazon's Policy Changes
09:10 - Buy Box Dynamics
10:20 - New Tool Introduction
13:22 - Implications for Large Brands and Resellers
13:41 - Strategic Recommendations
16:00 - SmartScout iPhone App
Email: [email protected]
LinkedIn: linkedin.com/in/scott-needham-a8b39813
Related Post: Stop Losing Sales: Introducing the Buy Box Map for Amazon Sellers
...more
18min
February 06, 2025 Episode 292 - The SmartScout Buy Box Map: A Game-Changer for Amazon Sellers
Revolutionize your Amazon strategy with SmartScout’s Buy Box Map!
Discover who's winning the buy box in each state, at what price, and how fast they're shipping.
Learn how FBA, FBM sellers, 1P Vendors, and resellers can leverage this data to optimize shipping, improve conversions, and uncover hidden arbitrage opportunities.
See how wildly products can vary across states and leverage this data for explosive growth.
Plus, get an exclusive discount code!

Episode Notes:

00:20 - New Mapping Feature Developed for SmartScout
01:43 - The Buy Box Map and Its Unique Capabilities
02:24 - Practical Application of the Buy Box Map
04:25 - Impact on Selling Strategy
06:11 - Conversion Rate Dynamics
07:28 - Logistics and Fulfillment Insights
08:15 - How to Leverage The Buy Box Map for Analysis and Decision-Making
09:58 - Future Enhancements and Use Cases
10:24 - Reflections on the launch of an innovative tool

Coupon Code: BuyBoxMap
...more
13min
January 14, 2025 Episode 290 - From High School Hustler to Serial Entrepreneur with Uri Rahimi
Join host Scott as he sits down with Uri Rahimi, a serial entrepreneur whose diverse ventures span the worlds of e-commerce, manufacturing, and software development.

From humble beginnings flipping iPhones in high school to building a multi-million dollar wall decor brand, Uri’s story is a testament to the power of entrepreneurial spirit and relentless pursuit of opportunity.

In this episode, we delve into Uri's journey, exploring his early forays into Amazon selling, the challenges of scaling a physical product business, and the strategic decision to open his printing facility in Miami.

Uri shares invaluable insights from navigating the complexities of manufacturing, including his experiences at global trade shows and firsthand observations of production processes in China.

Tune in to discover how diversification can create unexpected synergies between seemingly unrelated businesses, the strategic advantages of manufacturing your product line, and the importance of embracing the learning process inherent in every entrepreneurial journey.

Episode notes:

00:17 - Uri Rahimi Introduction
02:00 - Uri Early Ventures in High School
04:00 - Entrance into Amazon and First Brand
06:00 - Learning from China and Import Challenges
06:25 - Scaling the Business
07:25 - Product Research
07:55 - Increasing Conversion Rate
10:45 - Number of SKUs Created and Removed
11:41 - Reaching 7 Figures
12:00 - Uri Continued Interest and Involvement in Software Development
16:30 - Vertical Integration and Becoming a Manufacturer
17:55 - Overcoming Manufacturing Challenges
18:34 - Expansion to Print-On-Demand
20:45 - Technological Limitations and Innovations
26:15 - Artelo Specialization
29:07 - Seller Utilities
30:20 - Value of Having SQP Reports
32:35 - The Keepa Model
34:50 - What’s Next for Uri?
36:23 - Beating China
37:22 - The Platform Risk
39:05 - The Future of Amazon

LinkedIn: https://www.linkedin.com/in/uri-rahimi/

Related Posts: How to Leverage Amazon A+ Content for Brand Building

...more
42min
January 07, 2025 Episode 289 - The Best Free Tools for Amazon Sellers
Boost your Amazon business without breaking the bank!
Scott explores an array of free tools that can transform your selling strategy on Amazon. From price trackers such as Keepa to innovative solutions such as Veeqo's profitability analyzer — there’s something for every seller looking to maximize profits while minimizing costs.

Episode Notes:
00:10 - Best Free Tools Overview
03:00 - David Zimmerman's curated list of free tools (@ddzim)
04:19 - Profit Analyzer: Veeqo
05:35 - PPC: Advance
06:45 - Search Query Performance: Amazon Seller Central
07:42 - Product Opportunity Explorer: Amazon Seller Central
09:07 - Sales Estimator: JungleScout
09:48 - FBA Calculators: Profit Guru, Jungle Scout, Amazon FBA Calculator
10:13 - Exploding Topics: SmartScout
10:55 - Google Trends
12:34 - Amazon Seller Map: SmartScout
13:52 - Price Tracker: Keepa

Related Post: The 10 Largest Amazon Vendor Brands

...more
16min
January 02, 2025 Episode 288 - Is The Amazon Dream Still Alive in 2025?
Scott takes a deep dive into the evolving Amazon marketplace to determine whether it still offers the same potential for success as it once did.
From shifting trends in product sourcing and search traffic to the challenges of launching new private-label products, he explores sellers' strategies to thrive despite increasing competition and changing policies. He also tackles many sellers' pain points, such as account suspensions, bundling complexities, and changes to Amazon’s reimbursement policies.
As Amazon continues to grow, so do the opportunities for partnerships and expansion. However, the platform’s rapid evolution comes with growing pains, and he discusses how sellers can navigate these challenges while staying profitable.
Join Scott as he uncovers what it takes to succeed on Amazon in 2025 and beyond.

Episode Notes:

01:30 - Marketplace Pulse Year in Review
05:20 - Amazon Haul
06:15 - Starting a New Private Label Product
07:05 - Increase in Section 3 Suspensions
09:15 - Amazon Marketing Cloud (AMC)
10:40 - Exceptions on Bundles
12:40 - Jungle Scout and Helium 10 Search Traffic
14:20 - Alibaba to Amazon Search Volume
15:40 - Amazon Fees not Going Up
16:15 - Amazon Business Growing
17:10 - Growing Pains of Amazon
17:30 - Amazon Partnerships
17:55 - Amazon Reimbursement Policy
18:55 - Next Podcast Topics

Related Post: Top 50 Amazon Marketing Agencies for 2025
...more
21min
December 10, 2024 Episode 287 - The Art of Merchandising on Amazon with John Aspinall
Scott welcomes John Aspinall from PickFu after a two-month hiatus on guests.

Unlock the secrets to eye-catching Amazon listings and skyrocket your sales with John and learn how non-designers can create compelling product images that drive clicks and conversions on Amazon.

John breaks down the key differences between graphic and merchandising designers, emphasizing the importance of storytelling through "hero" images to boost click-through rates. He also highlights how China's advancements in merchandising are challenging U.S. sellers and shares strategies to stay competitive.

Packed with actionable insights, this episode covers innovative tactics for showcasing products effectively while adhering to Amazon’s guidelines. Tune in now to transform your listings and make your products stand out!

Episode Notes:

01:30 - John Aspinall Introduction
03:00 - Graphic Designer vs Merchandising Designer
06:30 - The Clickthrough Rate Comeback
08:30 - Best Practices on Merchandising
14:10 - Optimizing for Humans and Bots
15:10 - Designing Product Images
19:45 - The Image Guidelines
22:20 - Seasonal Merchandising
24:40 - The Risk/Rewards of Merchandising Experiments

LinkedIn: linkedin.com/in/jaspinall
Website: AmazonCTR.com | pickfu.com

Related Post: 7 Pro Amazon Listing Optimization Tips to Send Your Sales Soaring
...more
29min
December 04, 2024 Episode 286 - Insights and Opportunities for the Amazon Marketplace
Scott breaks down the two primary types of Amazon professionals (service providers and brand owners) and discusses the potential of categories such as grocery, beauty, consumables, and pet products.
He demonstrates how SmartScout can help identify valuable brands and gain insights from trade show analysis without attending in person.
The podcast also explores the shift in the beauty industry from “luxury” to “premium” and the implications for resellers due to brand gating initiatives. Plus, a real-world example of how price points can influence consumer choices is shared, using the AMD vs. Intel case study.

Episode Notes:
00:10 - Two Types of Amazon Professionals
01:35 - Strategies for Type 1 Sellers
06:15 - Strategies for Type 2 Sellers
10:30 - Observations and Industry Insights
13:10 - Intel vs AMD Amazon Advertising
SmartScout Tradeshows
AMZ United
Voice of the Amazon Seller

Related Post: Amazon Ungated Categories: Everything You Need to Know
...more
18min
November 26, 2024 Episode 285 - Supercharging Sales with Coupons
Amazon coupons. Scott explores their potential to significantly boost your sales.

Despite recent changes in Amazon's discounting policies, coupons remain a powerful tool for sellers. Scott discusses how coupons can drive click-through and conversion rates, even if not all customers utilize them.

He also explores a case study featuring a top-selling brand, Jackery, which effectively employs a dual strategy of large coupons and discounts to maximize sales. He discusses the controversial practice of price inflation before applying significant discounts, a tactic used by brands such as Jackery to circumvent Amazon's pricing policies.

Furthermore, Scott examines current trends in Amazon's discounting landscape, including the declining effectiveness of Prime Exclusive Discounts and the untapped potential of traditional coupons - providing strategic insights on how to effectively use coupons to clear inventory, increase market share, and avoid potential pitfalls like Amazon-to-Amazon arbitrage.

Episode Notes:
00:10 - The Power of Coupons in Boosting Sales
01:35 - Jackery Case Study: High-Impact Coupon Strategy
02:50 - Understanding Amazon's Pricing Flexibility
03:55 - The Changing Landscape of Amazon Discounts
05:05 - The Consumer Perspective on Coupons
06:55 - Coupons as a Strategic Sales Tool
07:45 - Community Engagement and Survey Initiative
09:35 - Golden Seller Awards

Related Post: Top 50 Amazon Marketing Agencies for 2025
...more
12min
November 19, 2024 Episode 284 - Helium 10 and Market Forces in the Amazon Seller Space
Scott examines the evolving landscape of the Amazon seller ecosystem. From web traffic to key tools such as Helium 10 and Jungle Scout declining by 50% over the past two years, the conversation centers on what this means for new and established sellers.

He opens the discussion by exploring the sharp decline in new Amazon sellers entering the market. The pandemic-era e-commerce surge from 2020-2022 has faded, leading many new sellers to exit after facing early challenges. Despite this shift, Amazon continues to grow steadily at 15-20%, driven largely by established brands utilizing agencies and expertise to strengthen their presence.

Scott also shed light on how external forces such as tariffs and policies from the Trump administration are shaping the industry while highlighting the dominance of Chinese sellers. Sellers from key cities in China remain resilient, maintaining their stronghold despite geopolitical tensions and trade challenges.

Tune in for a comprehensive analysis of the trends shaping the Amazon seller space and practical advice to navigate this evolving landscape.

Episode Notes:
00:10 - Market Forces and Trends
02:15 - Traffic Decline of Top Amazon Seller Tools
05:05 - Growth of Large Brands
06:45 - Analyzing The Broader Market
08:10 - Effects of Political Events on Market Dynamics
09:38 - Observations on Chinese Market Impact
10:40 - Insights on Chinese Sellers in the Amazon Marketplace

Related Post: The 10 Largest Amazon Vendor Brands
...more
13min
November 12, 2024 Episode 283 - Navigating Amazon's New Bundle Policy
Amazon has recently updated its bundle policy, and this episode is dedicated to breaking down the implications for sellers of all sizes.

Scott discusses the specific changes, their potential impact, and strategies to continue leveraging bundling to boost sales. He also explores successful bundling strategies, using Fender guitar bundles as a case study.

By analyzing their approach, we'll uncover valuable insights into creating compelling and compliant bundles. Additionally, we'll delve into the role of software tools such as Smart Scout in identifying bundling opportunities and optimizing product listings.

Join Scott as he navigates this evolving landscape and empowers you to maximize your sales potential.

Episode Notes:
01:50 - Updated Product Bundling Policy for Consumables
03:35 - Example of Non-compliant Bundle
04:30 - Case Study: Fender Guitar Bundles
07:43 - The Role of Software in Bundling

Related Post: Traffic Graph Update
...more
11min

FAQs about The Smartest Amazon Seller:

How many episodes does The Smartest Amazon Seller have?

The podcast currently has 299 episodes available.

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