The Smartest Amazon Seller

Episode 305 - Amazon Ads Are Evolving — Here’s What You Need to Know


Listen Later

Neha Bhuchar, co-founder of Atom11 and former Amazon Advertising insider, shares Amazon Advertising secrets—revealing the game-changing concept of "retail-aware advertising" that integrates inventory, pricing, and search rank signals with advertising automation to maximize ROI.


Discover how Amazon's algorithms work, from the critical difference between click-through and conversion rates to strategic approaches for the newly democratized Amazon Marketing Cloud (AMC). Neha breaks down complex concepts into actionable strategies for sellers at every level, from optimizing audience targeting to balancing conversion improvements with cost efficiency.

The conversation explores 2024's pivotal changes to AMC access, practical thresholds for implementation, and bold predictions for the future of e-commerce advertising. Whether you're managing campaigns in-house or evaluating automation tools, this episode delivers a rare insider perspective on Amazon's advertising ecosystem and Atom11's transparent approach to helping sellers thrive in an increasingly AI-driven marketplace.

This is for Amazon sellers, e-commerce marketers, advertising strategists, and anyone looking to understand the future of retail advertising technology.

Episode Notes:


00:26 - Neha Bhuchar Introduction

00:20 - Neha’s Background and Atom11

06:00 - Retail Aware Advertising

07:25 - Dynamic Bidding & Audience Creation

10:39 - Amazon Marketing Cloud

13:36 - Audience Targeting Challenges

14:01 - Look-alike Audience

15:50 - Mainstream Adoption of AMC

26:45- Tariff and Amazon Ads

31:05 - Impact of AI on Ads


Related Post: Amazon PPC Services: A Guide to Boosting Sales and Choosing the Right Partner


How to Reach Neha:

 

LinkedIn: linkedin.com/in/nehabhuchar

Website: https://www.atom11.co/

 

Scott’s Links:

 

LinkedIn: linkedin.com/in/scott-needham-a8b39813

X: @itsScottNeedham

Instagram: @smartestseller

YouTube: www.youtube.com/@smartestamazonseller2371

Newsletter: https://www.smartscout.com/newsletter-sign-up

Blog: https://www.smartscout.com/blog

...more
View all episodesView all episodes
Download on the App Store

The Smartest Amazon SellerBy SmartScout

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

145 ratings


More shows like The Smartest Amazon Seller

View all
The Joe Rogan Experience by Joe Rogan

The Joe Rogan Experience

228,694 Listeners

The Tim Ferriss Show by Tim Ferriss: Bestselling Author, Human Guinea Pig

The Tim Ferriss Show

16,131 Listeners

AM/PM Podcast by Helium 10

AM/PM Podcast

210 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

8,395 Listeners

Seller Sessions Amazon FBA and Private Label by Danny McMillan

Seller Sessions Amazon FBA and Private Label

63 Listeners

Anything Goes with James English by Anything Goes with James English

Anything Goes with James English

303 Listeners

The PPC Den: Amazon PPC Advertising Mastery by The PPC Den

The PPC Den: Amazon PPC Advertising Mastery

98 Listeners

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart by Helium 10

Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

527 Listeners

The BirthCircle | Birth, Pregnancy, & PostPartum Conversations by BirthCircle.com

The BirthCircle | Birth, Pregnancy, & PostPartum Conversations

48 Listeners

Mixing Music | Music Production, Audio Engineering, & Music Business by @DeeKeiMixes

Mixing Music | Music Production, Audio Engineering, & Music Business

277 Listeners

My First Million by Hubspot Media

My First Million

2,653 Listeners

Gutsy Health | Nutrition and Medicine by Juanique Grover

Gutsy Health | Nutrition and Medicine

670 Listeners

Morning Brew Daily by Morning Brew

Morning Brew Daily

3,010 Listeners

Dear Alice | Interior Design by Alice Lane

Dear Alice | Interior Design

1,502 Listeners

The Irish Mummy Podcast | Work Life Balance by LaunchPod Media

The Irish Mummy Podcast | Work Life Balance

29 Listeners

Amazon Seller School, How to Sell on Amazon by Todd Welch

Amazon Seller School, How to Sell on Amazon

40 Listeners

CX Conversations by LaunchPod Media

CX Conversations

50 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

9,925 Listeners

The Best of RSlash | Best Reddit Stories by LaunchPod Media

The Best of RSlash | Best Reddit Stories

85 Listeners

The Dozen with Liam Tuffs by The Dozen Media

The Dozen with Liam Tuffs

88 Listeners

That Amazon Ads Podcast by Stephen Noch and Andrew Bailiff

That Amazon Ads Podcast

28 Listeners

The Corey Ganim Show by Corey Ganim

The Corey Ganim Show

33 Listeners