Sign up to save your podcasts
Or
Share Episode 305 - Amazon Ads Are Evolving — Here’s What You Need to Know
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Episode 305 - Amazon Ads Are Evolving — Here’s What You Need to Know
Neha Bhuchar, co-founder of Atom11 and former Amazon Advertising insider, shares Amazon Advertising secrets—revealing the game-changing concept of "retail-aware advertising" that integrates inventory, pricing, and search rank signals with advertising automation to maximize ROI.
Discover how Amazon's algorithms work, from the critical difference between click-through and conversion rates to strategic approaches for the newly democratized Amazon Marketing Cloud (AMC). Neha breaks down complex concepts into actionable strategies for sellers at every level, from optimizing audience targeting to balancing conversion improvements with cost efficiency.
The conversation explores 2024's pivotal changes to AMC access, practical thresholds for implementation, and bold predictions for the future of e-commerce advertising. Whether you're managing campaigns in-house or evaluating automation tools, this episode delivers a rare insider perspective on Amazon's advertising ecosystem and Atom11's transparent approach to helping sellers thrive in an increasingly AI-driven marketplace.
This is for Amazon sellers, e-commerce marketers, advertising strategists, and anyone looking to understand the future of retail advertising technology.
Episode Notes:
00:26 - Neha Bhuchar Introduction
00:20 - Neha’s Background and Atom11
06:00 - Retail Aware Advertising
07:25 - Dynamic Bidding & Audience Creation
10:39 - Amazon Marketing Cloud
13:36 - Audience Targeting Challenges
14:01 - Look-alike Audience
15:50 - Mainstream Adoption of AMC
26:45- Tariff and Amazon Ads
31:05 - Impact of AI on Ads
Related Post: Amazon PPC Services: A Guide to Boosting Sales and Choosing the Right Partner
How to Reach Neha:
LinkedIn: linkedin.com/in/nehabhuchar
Website: https://www.atom11.co/
Scott’s Links:
LinkedIn: linkedin.com/in/scott-needham-a8b39813
X: @itsScottNeedham
Instagram: @smartestseller
YouTube: www.youtube.com/@smartestamazonseller2371
Newsletter: https://www.smartscout.com/newsletter-sign-up
Blog: https://www.smartscout.com/blog
View all episodes
By SmartScout
4.7
145145 ratings
Neha Bhuchar, co-founder of Atom11 and former Amazon Advertising insider, shares Amazon Advertising secrets—revealing the game-changing concept of "retail-aware advertising" that integrates inventory, pricing, and search rank signals with advertising automation to maximize ROI.
Discover how Amazon's algorithms work, from the critical difference between click-through and conversion rates to strategic approaches for the newly democratized Amazon Marketing Cloud (AMC). Neha breaks down complex concepts into actionable strategies for sellers at every level, from optimizing audience targeting to balancing conversion improvements with cost efficiency.
The conversation explores 2024's pivotal changes to AMC access, practical thresholds for implementation, and bold predictions for the future of e-commerce advertising. Whether you're managing campaigns in-house or evaluating automation tools, this episode delivers a rare insider perspective on Amazon's advertising ecosystem and Atom11's transparent approach to helping sellers thrive in an increasingly AI-driven marketplace.
This is for Amazon sellers, e-commerce marketers, advertising strategists, and anyone looking to understand the future of retail advertising technology.
Episode Notes:
00:26 - Neha Bhuchar Introduction
00:20 - Neha’s Background and Atom11
06:00 - Retail Aware Advertising
07:25 - Dynamic Bidding & Audience Creation
10:39 - Amazon Marketing Cloud
13:36 - Audience Targeting Challenges
14:01 - Look-alike Audience
15:50 - Mainstream Adoption of AMC
26:45- Tariff and Amazon Ads
31:05 - Impact of AI on Ads
Related Post: Amazon PPC Services: A Guide to Boosting Sales and Choosing the Right Partner
How to Reach Neha:
LinkedIn: linkedin.com/in/nehabhuchar
Website: https://www.atom11.co/
Scott’s Links:
LinkedIn: linkedin.com/in/scott-needham-a8b39813
X: @itsScottNeedham
Instagram: @smartestseller
YouTube: www.youtube.com/@smartestamazonseller2371
Newsletter: https://www.smartscout.com/newsletter-sign-up
Blog: https://www.smartscout.com/blog
More shows like The Smartest Amazon Seller
View all
The Side Hustle Show
1,587 Listeners
Capitalism.com with Ryan Daniel Moran
731 Listeners
Shopify Masters
379 Listeners
AM/PM Podcast
211 Listeners
The Martell Method w/ Dan Martell
496 Listeners
The Game with Alex Hormozi
4,383 Listeners
Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
528 Listeners
The BirthCircle | Birth, Pregnancy, & PostPartum Conversations
48 Listeners
The Full-Time FBA Show - Amazon Reseller Strategies & Stories
235 Listeners
Mixing Music | Music Production, Audio Engineering, & Music Business
277 Listeners
My First Million
2,635 Listeners
Gutsy Health | Nutrition and Medicine
674 Listeners
Dear Alice | Interior Design
1,492 Listeners
The Irish Mummy Podcast | Work Life Balance
28 Listeners
CX Conversations
50 Listeners
My Amazon Guy
37 Listeners
The Best of RSlash | Best Reddit Stories
86 Listeners
The UpFlip Podcast
244 Listeners
AI Hustle: Make Money from AI and ChatGPT, Midjourney, NVIDIA, Anthropic, OpenAI
69 Listeners
The AI Daily Brief (Formerly The AI Breakdown): Artificial Intelligence News and Analysis
509 Listeners
OPERATORS
45 Listeners
The Corey Ganim Show
33 Listeners