workingWELL

You know how you get totally transported when you read an incredible book? Well, the same thing happens with an effective marketing campaign. Today’s guest, marketing expert, Nicole Collins, shares how storytelling is essential to an impactful brand strategy. As Aida and Nicole chat all things brand strategy, Nicole reveals a brand that she believes does an excellent job in executing their strategy (3:53). Aida explains the best advice she’s ever received about using  storytelling for a branding (7:10). She also explains how the most successful entrepreneurs chase the passion. Nicole defines the biggest value add to brand strategy (11:30). She goes through innovators and early adopters (12:21). She also brings up some great points as to how these people will affect your brand (13:10). Aida and Nicole discuss the importance of building trust and that it’s what today’sconsumers are most attracted to. Nicole talks about obstacles brands will face when trying to grow their business (19:54). Having a great team will allow your brand to grow success or how having a bad one can destroy it. Also, no money amount will get your business off the ground if you don’t have the right team. Nicole explains how she asks brands to use storytelling to solidify their brand positioning (23:51). Aside from brand packaging, there are three ways that brands can stand out (28:05). Nicole is a fountain of invaluable information. You can find her on LinkedIN or Instagram @collinsinla. LET'S CONNECT! If this episode helped you, share it with a friend and leave a review. Use the hashtag #workingWellBFM on social to share your entrepreneurial education! Join our newsletter so you don’t miss a business beat! http://bit.ly/bfmnewsletter. And follow us on instagram @BorderFreeMedia on instagram. See you soon! Until then, we’ll be workingWELL. ABOUT WORKING WELL - If you’re an entrepreneur who loves to learn, the workingWell podcast is for you! Hosted by filmmaker and health coach Kristen Kellogg and food and travel expert, Aida Mollenkamp, the duo have over a decade of experience as small business owners and entrepreneurs building and marketing brands in the travel and lifestyle space. Each episode they focus on a different tip or topic they wish they knew at the start of their entrepreneurial journey. Through conversations with industry experts and among themselves, they share a combination of actions to implement their tips as well as a ton of resources to help you level up!

Is video the future of marketing? We certainly think so and the stats agree: it’s estimated that 80% of all online content consumed this year will be video. This episode is super exciting,not only because video marketing is the core of our agency business, but also because we have big news. As in, we‘ve launched our very first course that’s all about  DIY VIDEO PRODUCTION! In today’s episode, we’re talking about video marketing basics with filmmaker Charley Voorhis. We learn how he got into filmmaking [3:23]. Charley and I discuss how to get past being perfectionists (hit: embrace the journey!) Then, we dive into video marketing basics starting with WHY brands should use video[9:34]. We help you decide if  video marketing is good for your brand [13:07]. (Spoiler alert- video marketing is good for any brand. It’s about making sure your business is ready). We discuss the importance of knowing your audience and unique value proposition before expanding into video content creation [14:52] So you can accurately tell your brand story. Charley explains what b-roll is [22:10] and how to effectively use it. We talk why brands are moving towards creating video series versus just one defining video [23:00]. Charley talks how to become comfortable on camera [25:03] and who should represent your business on camera [25:10]. We finish with Charlie sharing great advice on achieving work/life balance. [27:25]. LET'S CONNECT! If this episode helped you, share it with a friend and leave a review. Use the hashtag #workingWellBFM on social to share your entrepreneurial education! Join our newsletter so you don’t miss a business beat! http://bit.ly/bfmnewsletter. And follow us on instagram @BorderFreeMedia on instagram. See you soon! Until then, we’ll be workingWELL. ABOUT WORKING WELL - If you’re an entrepreneur who loves to learn, the workingWell podcast is for you! Hosted by filmmaker and health coach Kristen Kellogg and food and travel expert, Aida Mollenkamp, the duo have over a decade of experience as small business owners and entrepreneurs building and marketing brands in the travel and lifestyle space. Each episode they focus on a different tip or topic they wish they knew at the start of their entrepreneurial journey. Through conversations with industry experts and among themselves, they share a combination of actions to implement their tips as well as a ton of resources to help you level up!

Episode 5 is all about identifying your special something that helps you stand out from the crowd. The key to doing so? Establishing a Unique Value Proposition (UVP)! We kick off the episode by sharing the Ideal Customer Avatar (ICA) that Brandon, one of our listeners, submitted after episode #4 came out(thank you!) [:46]. Now that you know your ICA , it’s time to create a true UVP. We define what a UVP is [2:32] and how you find it [2:58]. Kristen asks 4 questions to help you identify your UVP. They are: What is your service or offering? What are your unique angles or features? Who is it all for? And why should your customer choose you and not your competitor? Aida describes her SWOT analysis tactic [3:35] and Kristen dives into how creating a venn diagram was helpful to analyze Border Free Media’s unique value proposition [5:03]. Once you take these steps, your brand’s purpose and goals will be all that much easier to identify. It’s something you’ll want to re-evaluate on the regular, especially when you launch a new product. We can’t hear about your own UVP -- share it with us on social using the hashtag TBD! LET'S CONNECT! If this episode helped you, share it with a friend and leave a review. Use the hashtag #workingWellBFM on social to share your entrepreneurial education! Join our newsletter so you don’t miss a business beat! http://bit.ly/bfmnewsletter. And follow us on instagram @BorderFreeMedia on instagram. See you soon! Until then, we’ll be workingWELL. ABOUT WORKING WELL - If you’re an entrepreneur who loves to learn, the workingWell podcast is for you! Hosted by filmmaker and health coach Kristen Kellogg and food and travel expert, Aida Mollenkamp, the duo have over a decade of experience as small business owners and entrepreneurs building and marketing brands in the travel and lifestyle space. Each episode they focus on a different tip or topic they wish they knew at the start of their entrepreneurial journey. Through conversations with industry experts and among themselves, they share a combination of actions to implement their tips as well as a ton of resources to help you level up!

Who are you talking to? Really ask yourself, who your trying to reach. Knowing the “who” can makes it all the easier to achieve your “why.” In this episode, we discuss how to identify your Ideal Customer Avatar (ICA). By defining your ICA, you can achieve 3 major business goals: it helps you create a more focused business [1:31], clarifies your products and services [1:46] and gets you a more engaged community [2:35]. Defining  your ICA doesn’t have to be hard! We walk you through the three key steps to take starting with a survey, phone interview or talking with past customers [3:35], base your ICA on someone you know and get as specific as possible [4:11] then compare who you’re currently reaching to your ICA [5:57]. By following these steps you can successfully identify your Ideal Customer Avatar and have a more focused business plan! CONTINUING EDUCATION Use the tips from today’s episode to brainstorm your Ideal Customer Avatar then share it  by emailing us at [email protected]. We’ll share our favorites in future episodes. LET'S CONNECT! If this episode helped you, share it with a friend and leave a review. Use the hashtag #workingWellBFM on social to share your entrepreneurial education! Join our newsletter so you don’t miss a business beat! http://bit.ly/bfmnewsletter. And follow us on instagram @BorderFreeMedia on instagram. See you soon! Until then, we’ll be workingWELL. ABOUT WORKING WELL - If you’re an entrepreneur who loves to learn, the workingWell podcast is for you! Hosted by filmmaker and health coach Kristen Kellogg and food and travel expert, Aida Mollenkamp, the duo have over a decade of experience as small business owners and entrepreneurs building and marketing brands in the travel and lifestyle space. Each episode they focus on a different tip or topic they wish they knew at the start of their entrepreneurial journey. Through conversations with industry experts and among themselves, they share a combination of actions to implement their tips as well as a ton of resources to help you level up!

Today, the CEO of Adventure Travel Trade Association (ATTA), Shannon Stowell, is here to talk about the future of travel. While no one knows what’s exactly going to happen in the future, Shannon weighs in with his expert opinion on how COVID-19 will affect the sector, what the future holds, and how companies should proceed. Shannon explains his 1.0 to 4.0 outlook [5:47] and how he believes other entrepreneurs will be affected during this uncertain time. Here at Border Free Media, we have been using this time to get projects done that we kept pushing off (cue our latest video tool we created just for you!) [8:40]. We discuss why we don’t want to go back to normal [10:10] and  how we can use this time to improve the industry [10:16]. Shannon then describes his vision for responsible tourism [10:47]. We dive into what type of content business owners should be delivering to their consumers right now [18:13] and Shannon gives insight about his TED Talk. He gives tips on how to do good for local communities when you travel [22:43]. Lastly, we talk about how to achieve a work-life balance, because that is, after all, what workingWELL is all about. LET'S CONNECT! If this episode helped you, share it with a friend and leave a review. Use the hashtag #workingWellBFM on social to share your entrepreneurial education! Join our newsletter so you don’t miss a business beat! http://bit.ly/bfmnewsletter. And follow us on instagram @BorderFreeMedia on instagram. See you soon! Until then, we’ll be workingWELL. ABOUT WORKING WELL - If you’re an entrepreneur who loves to learn, the workingWell podcast is for you! Hosted by filmmaker and health coach Kristen Kellogg and food and travel expert, Aida Mollenkamp, the duo have over a decade of experience as small business owners and entrepreneurs building and marketing brands in the travel and lifestyle space. Each episode they focus on a different tip or topic they wish they knew at the start of their entrepreneurial journey. Through conversations with industry experts and among themselves, they share a combination of actions to implement their tips as well as a ton of resources to help you level up!

Business burnout can be a real bummer! But the sad reality is that, if you’re an entrepreneur, you’ve probably been there before. In today’s episode we identify what business burnout is and provide strategies to prevent it in the future. So what is a burnout [1:46]? Burnout is described as a severe stress condition that leads to exhaustion. This makes day-to-day activities seem almost impossible to accomplish. There are a few specific emotions associated with burnout [2:44]. They include exhaustion, irritability, isolation and escape fantasy. Questions you can ask to pinpoint burnout are [3:15] Do I have an excessive drive? [3:19], Am I self-isolating? [3:32], Do I place blame on others? [3:41], Do I frequently skip self-care? [3:44], and Do I get overwhelmed with extreme anxiety or stress [3:50]? If you answered yes to any of these questions, there are few ways to cope. First, stop drop and detox [4:06] and then concentrate on your “why” or what drives you [4:42]. There are also some day to-day work habits you can adopt to  manage burnout: front load your weekly work [5:59]. Use a time management worksheet [6:35], make an effort to switch tasks [6:55], keep a progress list [7:32], make time for yourself [8:07], and schedule breaks [8:47] and vacations [10:07]. These pointers all come from personal experience. After dealing firsthand with burnout, we have changed our ways. The top tip to keep motivated and from burning out? To make sure your “why” aligns with your business purpose [12:37]. CONTINUING EDUCATION - Take this week to identify your ups and downs to continue workingWELL. Then grab today’s free worksheet at www.borderfreemedia.com/timemanagementworksheet. LET'S CONNECT! If this episode helped you, share it with a friend and leave a review. Use the hashtag #workingWellBFM on social to share your entrepreneurial education! Join our newsletter so you don’t miss a business beat! http://bit.ly/bfmnewsletter. And follow us on instagram @BorderFreeMedia on instagram. See you soon! Until then, we’ll be workingWELL. ABOUT WORKING WELL - If you’re an entrepreneur who loves to learn, the workingWell podcast is for you! Hosted by filmmaker and health coach Kristen Kellogg and food and travel expert, Aida Mollenkamp, the duo have over a decade of experience as small business owners and entrepreneurs building and marketing brands in the travel and lifestyle space. Each episode they focus on a different tip or topic they wish they knew at the start of their entrepreneurial journey. Through conversations with industry experts and among themselves, they share a combination of actions to implement their tips as well as a ton of resources to help you level up!

workingWELL with Border Free Media is a podcast for business owners and entrepreneurs who want to achieve work life balance. Join content creation experts and storytellers Kristen Kellogg, Aida Mollenkamp and industry experts as they bring you content creation tips, digital marketing ideas, small business strategies and the tools to balance it all so you can leave you workingWELL. @BorderFreeMedia

Episode Transcript:

I’m Kristen --- after jump-starting my career in marketing, I dove into documenting the world. As a self taught filmmaker and creative director, my mission is building meaningful connections through creative content. And as a health coach, I give clients the tools they need to transform their lives.

I’m Aida - I kicked off my career as a financial consultant where I learned how to crunch numbers, a ton about spreadsheets, and business basics. The creative bug got the best of me and I transitioned to the food travel world where I’ve worked as a magazine editor, a tv host, and an author.

Growing a business can look like an overnight success. But behind the curtain?

There’s much more to it. We believe that learning is a lifelong journey.

We’ve learned a ton...like how to transition careers, determination in innovation, how to manage burnout, the upside of failure, and the power of community.

We are storytellers at heart. But there’s one thing even more important to us than our businesses -- it’s our health.

Over the past decade, we’ve built two brands from the ground up and can’t wait to share everything we’ve learned with you.

Each week we’ll discuss problems we face as entrepreneurs and identify solutions you can implement in your business right away.

You’ll also hear from some of our favorite educators - from small business owners to industry leaders -  on how to work healthier.

What can you do today?

Subscribe to this podcast so you never miss an episode.Give us a follow on Instagram @BorderFreeMediaJoin our community by signing up for our newsletter

And, of course, check out the next episode!

Until then, we’ll be #workingWELL

What type of entrepreneur are you? As in, if you had to define your role as a small business owner in one word, what would it be? Not sure? Well, in this episode, we’re helping you find your entrepreneurial archetype. Your entrepreneur archetype is linked to emotional intelligence. Translation: knowing your entrepreneur archetype will help you be a better leader and, ultimately, more successful. We dive deep into the importance of emotional intelligence, how to identify your entrepreneurial personality traits, and, most importantly, how to hone in on the qualities you want more of and ditch the ones you don’t. As we’ve worked with our consulting clients, we've come across six entrepreneur archetypes [3:40]. First, we discuss and give real life examples of the pivoting pioneer [3:40]. Then, the investigative analyst [5:46], next the panicked pessimist [8:10], the day dreaming creative [10:56], and the advantageous entrepreneur [13:07]. Lastly, we discuss the confident cheerleader [16:00]. By identifying your entrepreneur archetype, you can improve your emotional intelligence. Also, you have the ability to become a better, more aware business owner. We guide you to discover where you are, where you want to be, and learn how to get there. Download our worksheet today at www.borderfreemedia.com/evolveyourarchetype. If this episode helped you, share it with a friend and leave us a review. ABOUT WORKING WELL - If you’re an entrepreneur who loves to learn, the workingWell podcast is for you! Hosted by filmmaker and health coach Kristen Kellogg and food and travel expert, Aida Mollenkamp, the duo have over a decade of experience as small business owners and entrepreneurs building and marketing brands in the travel and lifestyle space. Each episode they focus on a different tip or topic they wish they knew at the start of their entrepreneurial journey. Through conversations with industry experts and among themselves, they share a combination of actions to implement their tips as well as a ton of resources to help you level up!