**Theoretical Recap** A SMART goal is a goal that is Specific (clearly defined, not vague), Measurable (quantifiable with concrete indicators), Achievable (realistic given available resources), Relevant (aligned with broader strategic objectives), an...

Workshop: Audit of SMART goals for a peer

Acquire a complete mastery of digital marketing to develop strategies. Skills: Implement a webmarketing strategy; Organize the operational application of a webmarketing communication; Monitor and evaluate the results of a webmarketing communication; Understand the needs of its targets; Know and know how to use webmarketing tools; Set up a marketing automation strategy; Set up a marketing automation strategy; Analyze and optimize the user journey on digital channels; Use tools for measuring and managing digital performance; Set up marketing automation scenarios adapted to strategic goals;

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Workshop: Audit of SMART goals for a peer

Workshop: Audit of SMART goals for a peer