**Theoretical Recap** A baseline is the reference measurement of a KPI captured at a specific point in time, before any new action or campaign is launched. It answers a simple question: 'Where are we starting from?' Without a reliable baseline, setti...

Workshop: Calculating baseline from fictional data

Acquire a complete mastery of digital marketing to develop strategies. Skills: Implement a webmarketing strategy; Organize the operational application of a webmarketing communication; Monitor and evaluate the results of a webmarketing communication; Understand the needs of its targets; Know and know how to use webmarketing tools; Set up a marketing automation strategy; Set up a marketing automation strategy; Analyze and optimize the user journey on digital channels; Use tools for measuring and managing digital performance; Set up marketing automation scenarios adapted to strategic goals;

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Workshop: Calculating baseline from fictional data

Workshop: Calculating baseline from fictional data