**Theoretical Recap** A dashboard is only as good as the visuals it uses to represent data. Choosing the wrong chart type for a KPI is one of the most common mistakes in digital marketing reporting — it creates confusion, slows decision-making, and u...

Workshop: Choosing the right visual for each KPI

Acquire a complete mastery of digital marketing to develop strategies. Skills: Implement a webmarketing strategy; Organize the operational application of a webmarketing communication; Monitor and evaluate the results of a webmarketing communication; Understand the needs of its targets; Know and know how to use webmarketing tools; Set up a marketing automation strategy; Set up a marketing automation strategy; Analyze and optimize the user journey on digital channels; Use tools for measuring and managing digital performance; Set up marketing automation scenarios adapted to strategic goals;

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Workshop: Choosing the right visual for each KPI

Workshop: Choosing the right visual for each KPI