THEORETICAL RECAP Before diving into the workshop, let's consolidate the essential concepts you've been building over the last few activities. A market segment is a group of individuals sharing measurable, homogeneous characteristics (demographic, be...

Workshop: combining segment and persona (mini-case)

Acquire a complete mastery of digital marketing to develop strategies. Skills: Implement a webmarketing strategy; Organize the operational application of a webmarketing communication; Monitor and evaluate the results of a webmarketing communication; Understand the needs of its targets; Know and know how to use webmarketing tools; Set up a marketing automation strategy; Set up a marketing automation strategy; Analyze and optimize the user journey on digital channels; Use tools for measuring and managing digital performance; Set up marketing automation scenarios adapted to strategic goals;

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Workshop: combining segment and persona (mini-case)

Workshop: combining segment and persona (mini-case)