**Theoretical Recap** A persona (also called a buyer persona) is a semi-fictional representation of your ideal customer, built from real data, behavioral observations, and reasonable assumptions. It is not just a demographic profile — it is a narrati...

Workshop: completing a persona form

Acquire a complete mastery of digital marketing to develop strategies. Skills: Implement a webmarketing strategy; Organize the operational application of a webmarketing communication; Monitor and evaluate the results of a webmarketing communication; Understand the needs of its targets; Know and know how to use webmarketing tools; Set up a marketing automation strategy; Set up a marketing automation strategy; Analyze and optimize the user journey on digital channels; Use tools for measuring and managing digital performance; Set up marketing automation scenarios adapted to strategic goals;

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Workshop: completing a persona form

Workshop: completing a persona form