**Theoretical Recap** A Customer Journey Map (CJM) is only as actionable as the metrics attached to it. Without indicators, a CJM remains a descriptive artifact — useful for alignment, but powerless for optimization. KPIs (Key Performance Indicators)...

Workshop: defining indicators for an existing CJM

Acquire a complete mastery of digital marketing to develop strategies. Skills: Implement a webmarketing strategy; Organize the operational application of a webmarketing communication; Monitor and evaluate the results of a webmarketing communication; Understand the needs of its targets; Know and know how to use webmarketing tools; Set up a marketing automation strategy; Set up a marketing automation strategy; Analyze and optimize the user journey on digital channels; Use tools for measuring and managing digital performance; Set up marketing automation scenarios adapted to strategic goals;

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Workshop: defining indicators for an existing CJM

Workshop: defining indicators for an existing CJM