**Theoretical Recap** Behavioral data refers to all quantitative and qualitative information collected about how users actually interact with a product, service, or digital channel. Unlike demographic data (age, location, job title), behavioral data ...

Workshop: enriching a course with behavioral data

Acquire a complete mastery of digital marketing to develop strategies. Skills: Implement a webmarketing strategy; Organize the operational application of a webmarketing communication; Monitor and evaluate the results of a webmarketing communication; Understand the needs of its targets; Know and know how to use webmarketing tools; Set up a marketing automation strategy; Set up a marketing automation strategy; Analyze and optimize the user journey on digital channels; Use tools for measuring and managing digital performance; Set up marketing automation scenarios adapted to strategic goals;

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Workshop: enriching a course with behavioral data

Workshop: enriching a course with behavioral data