THEORETICAL RECAP A goal without a metric is just a wish. In digital marketing, the 'M' in SMART stands for Measurable — and it is one of the most decisive letters in the framework. A metric is a quantifiable indicator that allows you to track progre...

Workshop: Finding a metric for a goal

Acquire a complete mastery of digital marketing to develop strategies. Skills: Implement a webmarketing strategy; Organize the operational application of a webmarketing communication; Monitor and evaluate the results of a webmarketing communication; Understand the needs of its targets; Know and know how to use webmarketing tools; Set up a marketing automation strategy; Set up a marketing automation strategy; Analyze and optimize the user journey on digital channels; Use tools for measuring and managing digital performance; Set up marketing automation scenarios adapted to strategic goals;

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Workshop: Finding a metric for a goal

Workshop: Finding a metric for a goal