THEORETICAL RECAP Audience segmentation means dividing a broad market into distinct subgroups of consumers who share common characteristics, so that marketing messages, offers, and channels can be tailored to each group. The four main segmentation cr...

Workshop: identify simple segments (e-commerce case)

Acquire a complete mastery of digital marketing to develop strategies. Skills: Implement a webmarketing strategy; Organize the operational application of a webmarketing communication; Monitor and evaluate the results of a webmarketing communication; Understand the needs of its targets; Know and know how to use webmarketing tools; Set up a marketing automation strategy; Set up a marketing automation strategy; Analyze and optimize the user journey on digital channels; Use tools for measuring and managing digital performance; Set up marketing automation scenarios adapted to strategic goals;

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Workshop: identify simple segments (e-commerce case)

Workshop: identify simple segments (e-commerce case)