THEORETICAL RECAP Before diving into the workshop, let's consolidate the key concept you explored in the previous lesson on leading vs. lagging KPIs — because this distinction is at the heart of everything you are about to do. A lagging indicator mea...

Workshop: Identifying leading indicators for a given objective

Acquire a complete mastery of digital marketing to develop strategies. Skills: Implement a webmarketing strategy; Organize the operational application of a webmarketing communication; Monitor and evaluate the results of a webmarketing communication; Understand the needs of its targets; Know and know how to use webmarketing tools; Set up a marketing automation strategy; Set up a marketing automation strategy; Analyze and optimize the user journey on digital channels; Use tools for measuring and managing digital performance; Set up marketing automation scenarios adapted to strategic goals;

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Workshop: Identifying leading indicators for a given objective

Workshop: Identifying leading indicators for a given objective