**Theoretical Recap** A SMART goal defines where you want to go: it is Specific, Measurable, Achievable, Realistic, and Time-Based. A KPI (Key Performance Indicator) is the instrument you use to know whether you are actually getting there. These two ...

Workshop: Linking a SMART goal to a simple KPI

Acquire a complete mastery of digital marketing to develop strategies. Skills: Implement a webmarketing strategy; Organize the operational application of a webmarketing communication; Monitor and evaluate the results of a webmarketing communication; Understand the needs of its targets; Know and know how to use webmarketing tools; Set up a marketing automation strategy; Set up a marketing automation strategy; Analyze and optimize the user journey on digital channels; Use tools for measuring and managing digital performance; Set up marketing automation scenarios adapted to strategic goals;

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Workshop: Linking a SMART goal to a simple KPI

Workshop: Linking a SMART goal to a simple KPI