**Theoretical Recap** Before diving into the workshop, let's consolidate what you've learned. A SMART goal is a goal that meets five criteria: Specific (clearly defined, no ambiguity), Measurable (quantified with concrete indicators), Achievable (rea...

Workshop: Turning a vague goal into a SMART goal

Acquire a complete mastery of digital marketing to develop strategies. Skills: Implement a webmarketing strategy; Organize the operational application of a webmarketing communication; Monitor and evaluate the results of a webmarketing communication; Understand the needs of its targets; Know and know how to use webmarketing tools; Set up a marketing automation strategy; Set up a marketing automation strategy; Analyze and optimize the user journey on digital channels; Use tools for measuring and managing digital performance; Set up marketing automation scenarios adapted to strategic goals;

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Workshop: Turning a vague goal into a SMART goal

Workshop: Turning a vague goal into a SMART goal