THEORETICAL RECAP A persona is a fictional but realistic representation of a segment of your target audience. It is built from real data — market research, customer interviews, behavioral analytics, CRM data — and synthesized into a humanized profile...

Workshop: writing a basic persona form

Acquire a complete mastery of digital marketing to develop strategies. Skills: Implement a webmarketing strategy; Organize the operational application of a webmarketing communication; Monitor and evaluate the results of a webmarketing communication; Understand the needs of its targets; Know and know how to use webmarketing tools; Set up a marketing automation strategy; Set up a marketing automation strategy; Analyze and optimize the user journey on digital channels; Use tools for measuring and managing digital performance; Set up marketing automation scenarios adapted to strategic goals;

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Workshop: writing a basic persona form

Workshop: writing a basic persona form