THEORETICAL RECAP Storytelling is the art of structuring a message as a narrative so that it resonates emotionally with an audience and drives action. In content marketing, it is not about inventing fiction — it is about framing real situations, chal...

Workshop: writing a micro-story in 3 acts

Acquire a complete mastery of digital marketing to develop strategies. Skills: Implement a webmarketing strategy; Organize the operational application of a webmarketing communication; Monitor and evaluate the results of a webmarketing communication; Understand the needs of its targets; Know and know how to use webmarketing tools; Set up a marketing automation strategy; Set up a marketing automation strategy; Analyze and optimize the user journey on digital channels; Use tools for measuring and managing digital performance; Set up marketing automation scenarios adapted to strategic goals;

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Workshop: writing a micro-story in 3 acts

Workshop: writing a micro-story in 3 acts