World of Marketing: Jobs

Discover the role of a Communication Consultant with the World of Marketing: Jobs podcast. Laura Sophie tells us what her job is all about. From unleashing what campaign means in her context, how many tools she uses daily, and what fuels her as a person.

With your host, Sonja Kamper, and your guest, Laura Sophie Dvorak-Maihoffer.

• OOH (Out-of-Home): Advertising that reaches people when they are away from home, such as on traditional billboards or transit posters.
• DOOH (Digital Out-of-Home): OOH advertising that uses digital screens and can change messages in real-time, like video screens in public places.
• Copilot: An AI assistant, often built into software programs, that suggests code, helps write text, or performs tasks based on user commands.
• DSP (Demand-Side Platform): A software tool used by advertisers to automatically and quickly buy digital ad spaces across many websites and apps.
• SSP (Supply-Side Platform): A software tool used by website owners to automatically sell and manage their available digital ad spaces for the best price.
• "Focus" market research: The study of a specific industry, customer group, or product area to gather important information for business decisions.
• Ad stacks: The entire collection of technology tools used by either an advertiser or a publisher to deliver, manage, and measure digital advertising campaigns.
• Adform: A company that offers a comprehensive suite of ad technology tools, including a DSP and an ad server, to manage digital campaigns globally.
• The Trade Desk: A leading independent platform (DSP) that helps advertisers buy digital media across the open internet, especially in Connected TV.
• DV360 (Display & Video 360): Google's advanced platform (DSP) used by large advertisers and agencies to manage complex, large-scale ad buying across various digital channels.
• Google Analytics: A free web service that tracks and reports website traffic, showing businesses how visitors find and interact with their site.
• Salesforce: A major cloud-based software company famous for its Customer Relationship Management (CRM) tools that help businesses manage all customer interactions.
• Innovation Management: The structured process of directing a company's efforts to develop and launch new products, services, or business methods.
• Process Management: The practice of systematically documenting, analysing, and improving all the steps and procedures a company uses to complete its work efficiently.

It's time to close an incredible chapter and reflect on the journey that shaped me. Join me as I share my most impactful memories and experiences as a digital marketing expert. We'll dive into the day-to-day work, the pivotal moments, and the path that brought me here. As I prepare for my next adventure, I'm excited to find a new team to grow with. If you're looking for a dedicated marketer, let's connect.

The proof. My interview with the Austrian Minister of Defence, Klaudia Tanner.

Shout out to: kanal3, Sigurd Meiche, Gert Zaunbauer, Thomas Kenyeri, University of Applied Sciences St. Pölten, Helmut Kammerzelt, Achtzehn Grad, Natalie Geider, Philipp Aschauer, Mike Gattereder, Marketing Natives, Carola Wild, Schouckry Najem, Susanne Hofmarcher, EEX Group, Vanessa Birnbaum, EPEX SPOT, Juliane Ferreira, David Assaad, Elena Bosisio, Luisa Neubert

Unpack the dual role of a Senior Marketing & Brand Specialist with our guest, Vanessa. She breaks down how you do both jobs at once: the day-to-day of marketing and the long-term vision of branding.

With your host, Sonja Kamper, and our Guest, Vanessa Birnbaum.

Double roles and unframed thinking. Discover the job of Ljupka, an Associate Professor & Academic Director of Master and PGE Programs at Rennes School of Business in France. Learn about her view of the use of AI at universities, why humility matters, and, of course, about her job.

• Digital Marketing Management: Master's program at Rennes School of Business
• Rennes School of Business (RSB): International French business school with locations in Rennes and Paris
• PGE: Programme Grande École is an elite Master's program
• Skills vs. knowledge: Apply what's known vs. understand information
• Unframed thinking: Motto of RSB
• Apprenticeship: French work-study program (fr. alternance) combining academics with paid      company experience
• Erwan (Liébot): Student at RSB and previous WOM: Jobs podcast guest
• Télétravail (fr.): Telework
• Copilot, ChatGPT: Conversational AI models
• Microsoft ecosystem: PowerPoint, Word
• Power BI: Microsoft's business platform to analyse and visualise data
• Canva: Graphic design platform
• Semrush: Online visibility tool
• Google ecosystem: Trends, Forms
• Moodle and Blackboard: Online learning platforms
• Final Projects: Final deliverable per class, like a presentation or essay
• Flipped classroom learning: Students learn from students in class

With the host Sonja Kamper and the guest Ljupka Naumovska

00:00:00 - Definition of Ljupka's  job

00:07:01  - Alternance and full-time program 

00:08:41 - This or that (or another) 

00:11:07 - Job slogan 

00:12:46 - Day in the (work) life of Ljupka Naumovska 

00:16:50 - Tools, tools, tools 

00:18:20 - Use of AI at university 

00:22:19 - Not Ljupka's job

00:23:34 - Job persona 

00:27:44 - Job value proposition 

00:28:26 - Golden nuggets 

00:32:31 - Question from Erwan, the previous guest 

00:34:01 - Question for the next guest

In this episode, Erwan, a Creative Strategist, shares his insights on transforming initial concepts into powerful campaigns. Tune in to discover his methods for creating compelling Reels tailored to the target group!

Host: Sonja Kamper

Guest: Erwan Liébot

• Canva:  graphic design platform
• de-rush: preselection of clips for editing
• CapCut:  all-in-one creative platform
• ChatGPT:   generative artificial intelligence chatbot
• Google Sheets, Google Drive, Google Agenda (Calendar), Gmail, Gemini: Google ecosystem
• ubiquitous: omnipresent
• chronophage: time-eater
• hook: attention-grabber (visual, sound, psychology)
• CTA: call to action, buy now, read more
• police d'écriture (fr.): typeface
• Es-em-uh: SME, E is pronounced as uh in French

Meet Darija, a Digital Marketing Assistant who challenges the status quo as the norm. Don't miss out and learn how she conquers her full-stack marketing role!

Host: Sonja Kamper

Guest: Darija Freitikaite

• KPIs: Key Performance Indicators
• Mailchimp: email campaign management tool
• UX Design: user-centric website structure
• Website wireframe:  website blueprint
• Semrush: online visibility tool
• SEO: Search Engine Optimisation
• Matomo: website analytics tool
• Sprout Social: social media management tool
• Splash (That): event marketing platform
• AI: Artificial Intelligence
• UBS Global Art Market Report
• Deloitte Art & Finance Report

Have you ever wondered what the job of an internal/external communication officer is like? Tune in to see its connection to a Swiss Army Knife.

Host: Sonja Kamper

Guest: Tess Lawrence

Explanations:

• RSE: fr. Responsabilité Sociale des Entreprises; eng. CSR, Corporate Social Responsibility
• Dot the i's and cross the t's: pay great attention to small details
• Sarbacane: all-in-one solution for marketing communications
• Canva: graphic design platform
• Templafy: AI-powered document generation platform
• WordPress: wab content management system
• WPML: translation plugin for WordPress
• WordPress Editor: way to edit pages on WordPress
• GPT: Generative Pre-trained Transformer, ChatGPT
• PlayPlay: video editing tool
• Clipchamp: video editing tool
• Adobe Premiere Pro: video editing application
• Pardot: marketing automation solution of Salesforce = Marketing Cloud Account Engagement
• Salesforce: CRM (Customer Relationship Management) software
• Gamma: AI design partner
• Google Analytics: collects website data for reports
• SEO: Search Engine Optimisation improves website ranking on the SERP
• SERP: Search Engine Result Page
• McKinsey: global management consulting firm

... to the World of Marketing: Jobs podcast: What is it about? Together, we will explore the marketing journey of job awareness, consideration and application.