Most people try to start businesses. Very few try to be the best in the world.In this episode, AG Gregoroff—founder of Toe Hold—explains why obsession, not strategy, is what separates real craftsmanship from disposable consumer junk.The conversation moves from $1,000 flip flops to shark attacks, spearfishing, luxury brand myths, environmental damage, and why marketing is not optional if you want to win.FIND BRADY KNOWLTON ON SOCIALX/Twitter: https://x.com/vivamusverumTikTok: / bradys_most_interesting Instagram: / bradysmostinteresting