Worthy for Thirty: Where stories of leaders doing good while doing well are told!

Hello Everyone,

The end of 2022 is nigh! Looking back, what are you most grateful for? What did 2022 teach you about YOU?

For me, 2022 was a year of growth — I started this platform to elevate industry leaders’ stories about how they’re doing good while doing well. This begs for a separate post.

Not to digress from the topic at hand, I had a chance to sit down and speak with a friend and former colleague, Harper Spero about her entrepreneurial journey since the time we worked together at Buddy Media in 2010. After leaving Buddy Media Harper made additional career stops but it was around 2014 that she founded her own business as a business coach working with solo entrepreneurs and small business clients.

While running her coaching business, Harper set out to create content and community around invisible illnesses. As someone who has an invisible illness, she wasn’t able to find content around her condition. So in 2018, she founded the Made Visible podcast where she brought on guests to discuss their invisible illness and life navigating their condition.

“Back in 2018, I launched a podcast called Made Visible where I interviewed people who are living with invisible illnesses or their family members, caregivers, doctors, healers, and people who started businesses all related to invisible illness. I have a rare immune deficiency, and I always felt really isolated, and alone in navigating that. So I decided to create the content that I couldn't find online. So I launched that podcast back in 2018. I put it to rest in 2020, after a hundred episodes, and I'm bringing it back in early 2023.” Made Visible Creator & Host, Harper Spero

In addition to creating and hosting the Made Visible podcast, Harper has been facilitating (in her words) writing classes for people with invisible illnesses to connect with one another while using writing as a therapeutic outlet.

You can hear from this conversation with Harper that she’s very adept at accepting and working through change or in startup parlance ‘pivoting.’ As she grew her coaching business through one on one client engagements, she decided in 2020, weeks before the COVID-19 pandemic was in full swing, to launch Harper’s Circle. Harper’s Circle is a business group coaching program that began as a bi-weekly goal-oriented venture that quickly pivoted to a business support group to help its participants stay afloat during the uncertainty of, and especially the early part of, the pandemic.

Follow Harper & Made Visible on Instagram

To learn more about Harper’s consulting and coaching business in addition to learning more about the Made Visible podcast, check out the site.

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Hello Everyone -

How was everyone’s Thanksgiving? The time between Thanksgiving, Christmas, and New Years goes FAST.

As time waits for no man, it’s imperative to keep in touch with folks you’ve met throughout your life and career. One of those folks for me is Aubrey Flynn.

Aubrey and I worked together 10+ years ago when I was at Buddy Media and he was leading digital marketing for Blue Flame, an agency Sean ‘Diddy’ Combs founded to manage his many brands — specifically Ciroc Vodka. Aubrey has always had his finger on the pulse of digital strategy and innovation. Under his tutelage Ciroc sold 1MM cases!

Fast forward to now. We sat down and talked about the company Aubrey founded — GOALS Ventures — which owns GOALS Media Group and GOALS Supply, the former helps small business entrepreneurs — from mostly underserved or underrepresented communities —to use technology to drive awareness and sales for their businesses. Aubrey and his firm are really lowering the barrier to entry for these business leaders who wouldn’t have the wherewithal.

Right now there are 500 businesses on the GOALS Media platform. GOALS Media Group created a digital toolkit for these small business owners to use for website development, search engine optimization, eCommerce, social media strategy and execution, and managing their ratings and reviews. Think of it as a more intuitive Salesforce for SMBs.

‘We are providing access to technology, tools, and training to small business owners and entrepreneurs that are underserved. So think people of color, think women, re-entering citizens, veterans, college students, immigrants, and more.’ - GOALS Ventures CEO & Founder, Aubrey Flynn

I’ve always appreciated Aubrey’s heart as much as his mind. Giving back, mentoring, and inspiring this generation’s entrepreneurs along with future ones has always been a passion point for Aubrey — something that was fueled while working for Mr. Combs.

Aubrey doesn’t rest on his strategic bona fides as he leads GOALS Ventures. He makes a point to practice what he preaches: 1) GOALS Supply, an owned and operated brand, is a DTC brand that showcases how technology and commerce come together to drive revenue and impact (something he articulates to his client base) and 2) he regularly shares actionable tips to his followers and clients via his social media profiles.

Aubrey’s big goal for GOALS Ventures by 2025? Onboarding 30,000 entrepreneurs onto the GOALS ecosystem. If I’m a betting man, he’s the guy who’s going to hit this goal and do it with gusto!

Follow GOALS Media Group | Instagram

Follow GOALS Supply | Instagram

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Hello Everyone -

Happy (early) Thanksgiving! I hope your holiday is filled with gratitude, turkey and well-deserved rest — wherever and with whomever you share it with.

I thought it’d be apropos to share a conversation with a friend and former colleague who has made his life after selling his business, iStrategy Labs (iSL), to all about ‘being of service’ to those around him.

Peter Corbett founded, led and built iStrategyLabs, at the time, a Washington DC-based digital agency, and sold it to JWT, part of the WPP agency network in 2016. Shortly after the acquisition closed, Peter retired from iSL.

For the next two years plus — Peter explored. He intensively meditated, took cold immersion and breathing courses in Poland and Iceland, joined a two week survival course in the desert, and did a 9 month training program in hospice and worked with over a hundred sick & dying people at the Brooklyn Hospital Center.

His objective was to reduce himself to a blank canvas. What’s next? What is important? What should I pursue now that I’m set financially for this life and many more (Peter’s words)?

Throughout his self-exploration Peter came back to this concept of being of service to others. How can he combine his experience of running a successful agency, scaling and then selling it with being of service to others?

Coaching

CEOs and Founders are now coming to Peter asking him for counsel on how to handle certain questions, challenges and/or scenarios affecting them individually and their businesses?

‘..it turns out CEOs have so much leverage and they can do so much damage if they're not operating consciously.’

Peter is selective with the clients he decides to coach. Unlike technology, it’s difficult scaling one human being. By being purposeful in whom he selects, Peter is able to invest his undivided attention.

What does success look like for any one of Peter’s coaching clients? They don’t need him anymore.

Peter flexed his being of service bona fides way before his, now, coaching business. While leading iStrategyLabs he also founded the DC Tech Meetup which at one point boasted over 25,000 members. Peter attributes his skill to organize and led industry get togethers to being a natural connector.

"You can't connect the dots looking forward. You can only connect them looking backward.” — Steve Jobs

In addition to the awards and industry Peter and the iSL team accumulated over time, he was tapped by the US State Department to be one of their invited speakers to travel around the world to present American technological ingenuity and entrepreneurialism.

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Hello Everyone -

How was everyone’s Halloween? Too much candy and running around?

I make a point to create lasting relationships with folks I’ve had the fortune of working with. One of which is Dan Reich. Dan and I worked together at Buddy Media back in 2011, and have since stayed in touch. He and his co-founders sold their SaaS (software-as-a-service) company, Spinback, to Buddy Media and joined a rocket ship that eventually sold to Salesforce in 2012.

Never one to rest on his laurels, Dan left Salesforce in 2013, and not long thereafter started his next startup, TULA Skincare. After co-founding the company and using his acumen to get the digitally native brand launched he ‘fired’ himself as CEO and re-focused his attention on co-founding another SaaS business, Troops.Ai. Troops.Ai is a middleware technology that allows companies’ Slack channels to speak with Salesforce’s CRM.

2022 has been quite the year for Dan and his co-founders. TULA was sold to Proctor and Gamble (P&G) and Troops.Ai was sold to Salesforce.

Over his career, Dan has started or co-founded 20 companies. I asked Dan what are the ingredients to founding, sustaining and being successful (it’s not just the return or exit) at leading a startup. His response: passion and curiosity. Are you passionate about the challenge or issue you’re trying to solve? Are you curious on how you can fix or solve it? Are you asking questions such as ‘why not me (us)?', ‘why can’t we fix this?’

Like the folks who mentored and supported him early on in his career, Dan also invests and mentors other founders and startups (Hello, CityRow). Dan uses a straightforward methodology in evaluating whether to support a startup. Is the founder the right person for this moment, is the product differentiated enough and is the market large enough for the startup to capture sizable share? In addition, he makes sure his core, fundamental values are aligned with the founders he backs.

More importantly, and what I appreciate about Dan is the human behind the founder. He’s both appreciative and grateful for his upbringing from being a grandson of Holocaust survivors, which he uses as his life’s ‘north star.’ His grandparents came to America to setup and start a new life after experiencing and witnessing inconceivable horrors. As Dan told me his grandfather would drive 2 hours each way from Toms River, NJ to NYC 7 days/week to deliver eggs, while providing for his family. Dan’s grandparents made education sacrosanct, especially a Jewish upbringing. When he was young, Dan attended his local Solomon Schechter day school. With life coming full circle, this year he dedicated and endowed the school for it to become The Reich Hebrew Academy.

Lastly, my conversation with Dan is making me triple down on this platform.

As I stress with choosing my guests, I love speaking with the business leaders who make it a point to do good while doing well; it’s not an afterthought. Doing good is embedded in Dan’s DNA.

All of Dan’s work both in and out of business allows him to do just that!

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Hello Fall, or errr Summer?

I can’t keep up with the change of seasons.

A few years ago I was at an industry dinner hosted by MikMak’s Rachel Tipograph. At the dinner she and some folks at my table were talking about this amazing workout and fitness studio, CONBODY, on Manhattan’s Lower East Side.

I had to try it.

It wasn’t your conventional boutique fitness studio with intervals which included weights and machines. This was a 50 minutes prison-style, no frills, intense, bodyweight exercise routine! I was sore for 3 days. It was no joke!

My class was taught by CONBODY founder and CEO Coss Marte. Coss had spent 7 years in prison for dealing drugs. Upon his incarceration doctors said his cholesterol levels were through the roof and there was a good chance he’d die in prison. Not to be a victim of his circumstance, Coss turned to fitness. He developed a workout regimen, in jail, which led him to lose 70 pounds in 6 months. Both the results and his passion spread throughout the prison where 20 inmates lost a collective 1,000 pounds from Coss’ workout plan.

He knew he was onto something.

It wasn’t until Coss was sent to solitary confinement, towards the end of his incarceration, where we he put pen to paper — creating a business plan around the workout plan he created.

Upon release from prison, and knowing his work opportunities were limited, Coss took advantage of programs through the City of New York that catered to recently released inmates. One of which was The Fortune Society, which serves 8,000 folks/year coming out of the prison system with helping them acquire marketable skills for jobs. He also linked up with Defy Ventures which believes illegal entrepreneurs can become legal ones by helping these same folks learn how to start a business.

Coss began to execute his vision for CONBODY by leading 2 classes/day in NYC parks, which over time created a community of loyal followers and eventually parlayed into his studio. Coss made a point to hire fellow formerly incarcerated folks to work at CONBODY, 50 in fact to date, whom 0 have returned to prison — that’s right, 0% recidivism (which he’s most proud). He’s a boss and leader and someone his employees can confide in. His compassion knows no bounds.

Coss also co-founded Second Chance Studios which provides the formerly incarcerated with new media skills training. A good number of the folks enrolled in the most recent cohort were hired by MTV. Second Chance Studios has also developed relationships with the local NYC startup community.

As I said to Coss during our conversation, CONBODY is a ‘lane’ in the 2nd Chance ‘highway’ he’s building based on all the good he’s putting into this world. He was quick to correct me that ‘it’s a 2nd and 1st’ chance for some. As an example, he’s making a concerted efforts to mentor kids who come from similar neighborhoods he grew up in as a way to help them create their path by being both a resource and an example.

Follow Coss and his adventures and ventures!

* Follow Coss on Instagram

* Follow CONBODY on Instagram

* Follow Conbud on Instagram

* Watch ‘My True Crime’ Story on Vh1

Hello Everyone -

The school year is in full swing, football is back and baseball is about to enter its fall classic. Soon the weather will cool and the leaves will fall, but until September 22nd it’s still summer as far as I’m concerned.

For me, as a kid, it was always the Jewish new year — Rosh Hashanah — to signify the changing of the seasons. Dipping apples in honey to wish everyone a sweet and happy new year was a nice way to mark the start of one of my favorite seasons, fall. Now, in addition, it’s the start of school, friends’ birthday parties, and soon, a visit to an apple or pumpkin orchard.

How do you ‘celebrate’ fall?

On the topic at hand, I had a great conversation with Lauren Griewski, the CRO at Permission.io on her leadership style, purpose, culture, and aligning her core, fundamental values with her work. I want to thank my friend Seth Ulinski for making the connection to Lauren. If you want to keep tabs on the ad/mar-tech space + emerging media (like web3), give Seth a follow on Twitter.

Lauren and her team are at the forefront of Web3 and providing consumers more control over their data in a decentralized world in contrast to how the large platforms — FAANG (Facebook, Apple, Amazon, Netflix, and Google) ingest and hold agency over how our data is both collected and used. As the name suggests, Permission is putting the consumer first — meaning in order for a brand to market to that consumer the consumer must opt-in and are then rewarded for their engagement.

We also dove in and spoke about Lauren’s leadership style, which is predicated on compassion and understanding. While Lauren and her team have performance goals to hit, it’s important for her to be invested in the human aspect of leading so she’s able to sincerely know and build rapport with the individual contributors she leads. It’s easy to default to the transactional side of work — you do this, so we can reap that — yet employees had been moving towards purposeful work, being able to compartmentalize personal and professional life while making sure personal values align well with corporate values even before the start of the COVID-19 pandemic; the pandemic just accelerated them. As the trite saying goes, ‘it’s not only about the paycheck.’

One key tenet of Lauren’s leadership style is personal responsibility — having agency over our time, our commitments, and our emotions. It’s a tone she has struck with the people she leads and it goes both ways especially around giving and receiving feedback. The latter is reflective of Lauren being self-aware, grounded, and having the humility to hear and absorb feedback. One word of caution, with me editorializing, feedback is best received when there’s mutual trust and respect.

Are we living and working through the ‘great evaluation?’ Tweet your thoughts to me and Lauren.

Hello Everyone -

The ‘unofficial’ end of summer came and went. Not with a whimper but with no rain and lots of sun and humidity (at least in the Northeast). School starts today (yay, Sydney!). And rain to boot, lol.

Looking back on Summer 2022, it was definitely a summer of non-stop activities: day camp, day care, play dates, pool, COVID (2 weeks of being tethered to our house), and can’t forget about the beach. It was also certainly a time to reflect and trying to ‘let go.’ Something I’ve struggled with since the dawn of time: fully embracing the present moment, whole heartedly, without thinking about the past or worrying about the future.

How would you describe your summer? What did you learn or experience?

On to the subject at hand. I had the fortune of sitting down with my friend and former boss Tiffany Keriakos, CEO and Owner, Designer Revival. Designer Revival is a luxury consignment store that has been a mainstay on the Upper East Side (on E 81st street between 1st and 2nd aves) for 30+ years — way before The RealReal, Poshmark, Vestiaire Collective and the like popped up on the scene.

I met Tiffany through her husband, Michael, after I left working with him at Curacity. Before co-founding Curacity, Michael co-founded Everyday Health leading it from the ground floor to IPO.

After spending a good portion of her career working in finance then in marketing working alongside iconic leaders such as Bobbi Brown, Peter Thomas Roth, and June Jacobs, Tiffany in 2015 took the plunge and bought Designer Revival (it was up for sale).

A store she had patronized since college. Talk about life coming full circle.

She had the fortitude, foresight and experience to parlay them all into growing Designer Revival. Upon purchase, her personal conviction led to creating Designer Revival’s robust eCommerce presence (hello, pandemic). It had none before Tiffany came on board.

A quick 101: Consignment is a revenue stream where a business, like Designer Revival, helps an individual list a (gently worn) item for sale either in store or online. If the item is sold, the consigner and the store split the proceeds 50/50. Consigners and the businesses they partner with have close relationships; akin to a real estate agent and a buyer or seller of a home. While transactional, there’s emotion involved considering the history of the item being listed. Therefore, for a business like Designer Revival, personalized service is a huge differentiator vs. the competition.

New players in the consignment industry started to pop up during the early 2010s, digitizing consignment which made it super easy for an individual consignor to list items on an online marketplace rather than traveling to a store to have an item authenticated and then listed. This was done at the detriment of the aforementioned personalized service like a Designer Revival positions itself. These newer entrants also raised 100s of millions of dollars in venture capital in order to scale.

In contrast, Designer Revival reinvests its profits back into the business. Its ability to market a wide inventory of handbags, clothing and accessories combined with its relationships with consigners and customers help it stand out (zig while others are zagging). Just take a look at Designer Revival’s Google reviews. It also doesn’t hurt that the business has spanned generations and is NYC found and based.

The goodwill and great reviews are a reflection of Tiffany’s leadership style, specifically her employees and interns. A leadership style that is both empathetic and inclusive to ensure everyone on the team has their voice heard when formulating and making decisions.

Owning a small business is certainly not for the faint of heart — Designer Revival has been victim to a few break-ins which cost the company hundreds of thousands of dollars in lost merchandise. Fortunately Tiffany and her team continue to be resolute despite the anguish.

Holy Almost End of Summer —

These past few weeks on the east coast the weather has been amazing! It also had me checking the calendar. Camp is almost over, school is about to start, a last chance at a longer than usual vacation. Ahhh!

Not unlike recent summers this one went by fast. It reminds me of Ferris Buller’s famous quip:

“Life moves pretty fast. If you don't stop and look around once in a while, you could miss it.”

What would your ‘2022 Summer Highlight’ reel consist of?

Back to the topic at hand. Right after my conversation with Aria Finger, I sat down with someone who is a very special & important person in my orbit: Fyllo’s Jeff Ragovin.

Jeff and I met back in Summer 2010 when I was hired as an inside sales rep for Buddy Media. Jeff, at the time, was my boss and Buddy Media’s Chief Revenue Officer tasked with growing the company’s sales team. His sales leadership was instrumental in Buddy Media working with 8 of the world’s top 10 brands and helping secure over $100MM in outside funding. In 2012, Salesforce bought Buddy Media for $800MM and was then integrated it into what we now know as the Salesforce Marketing Cloud.

Jeff’s career progression:

* Jeff graduated from SUNY Oswego. His intention was to become a meteorologist (NBC’s Al Roker is an alumna too). Midway through college Jeff changed his major to Broadcasting and Mass Media. Upon graduation he decided he wanted a different career path and got a job as a technical recruiter. This is where Jeff started to hone his sales and relationship building skills

* He was working on 9/11 in his midtown NYC office and saw the planes hit the WTC. The following day his boss asked that him and his colleagues into the office to demand they cold call the employers that lost their employees to the terrorist attacks. Jeff refused and was fired on the spot. It was the best career decision he made!

* He was able to get a job in email marketing shortly thereafter then in paid search which helped build his digital sales and marketing chops. All the while parlaying his experience into meeting Mike and Kass Lazerow, his eventual Buddy Media Co-Founders, in 2007 to start Buddy Media

* Following the sale of Buddy Media, Jeff co-founded Social Native, became an investor & advisor to other startups (Hello CityRow!) and is now the Chief Commercial Officer at Fyllo, which is as a technology solution that allows cannabis brands to market to consumers in a regulatory compliant way

Giving Back

* 5 years ago, Jeff co-founded a non-profit near his home in East Hampton called South Fork Sea Farmers, which is educating residents about the importance of the local marine life through oyster gardening across 5 harbors — cool fact: one oyster filters 50 gallons of water per day! South Fork has 250+ families participating

* Life coming full circle. In 2019 SUNY Oswego honored Jeff for all his career accomplishments by bestowing him with an honorary doctorate at that year’s commencement. He also delivered a speech to the university’s graduates and encouraged them to reach out to him with questions or guidance as they entered the workforce. Jeff mentioned he had 200 calls! Talk about a compelling call to action. Oh by the way — it’s Dr. Jeff 😉.

What shaped Jeff’s outlook on life

* Right before going away to college, Jeff’s twin brother died in a tragic roller blading accident. While tragic and considering this stage in his life was both pivotal yet early, Jeff was resolute. As he said, he had one of two options to honor his brother’s legacy.

* This tragedy plus his college experiences invariably made Jeff a high EQ individual — keenly aware of how emotions and putting himself in other people’s shoes is important to fully understand an interpersonal dynamic. One (of many) thing I appreciate about Jeff is he’s always impressing upon me to give without expecting, to do good things when people aren’t looking and to not succumb to cynicism or the impulse to change my behavior when I get ‘burned.’

Jeff is an avid fisherman (no surprise). Follow his fishing exploits on Instagram.

Welcome Back Everyone !

It seems there’s no respite from the recent streak of hot, sunny summer days but alas, there’s a new conversation to hopefully distract you from the heat!

I had a chance to reconnect with my friend and colleague, Aria Finger, who when I met her back in 2017, was the CEO of DoSomething.org. DoSomething.org is a global non-profit organization whose goal is to motivate 13-25 year olds to make a social impact through volunteering for a slew of causes and campaigns the organization leads throughout the year.

Aria started at the organization in 2005 after graduating from college, rising through the ranks over her 15 year tenure to becoming CEO. Over that time, DoSomething’s volunteer base ballooned to 5.5 million young people who were allowed to participate in 275 cause-related campaigns annually. When Aria started the organization was able to squeak out a couple campaigns per year.

As Aria will attest, the power of social media and technology allowed DoSomething to scale its impact - whether it was from text messaging (the organization when Aria left in 2020 was texting 3MM people per week), getting social creators involved with campaigns, along with being first movers on emerging platforms like TikTok. All of these digital strategies and tactics led DoSomething to create a vibrant community of young volunteers who wanted to make an impact.

Aria left DoSomething in 2020 who then became LinkedIn Co-Founder, Reid Hoffman’s Chief of Staff where she is able to participate on both non-profit and for-profit boards alongside Reid. As she mentioned, Reid Hoffman’s core fundamental values align well with hers.

“But the beautiful thing was Reid's whole goal for his life, whether it's his for-profit work, his not for-profit work, or his political work is to reduce suffering and to improve the world. Like how do I make the world better for humanity? So no matter what he's doing deploying capital in a social impact way, in a for-profit way he is always thinking about how to make the world a better place.”

Outside her roles both in the past at DoSomething and now working alongside Reid, she remains passionate about criminal justice reform which is a near and dear issue of hers for the past 25+ years.

* Aria met Uzoma Orchingwa, Founder of Ameelio, which is an app that makes it free for families of the incarcerated to call and video communicate with their loved ones in the prison system. This is in contrast to making calls through many states’ prison system which could cost as much as a $1/minute.

* In an effort to reduce recidivism, Ameelio also introduced an education product to all those incarcerated to get their GEDs or college education to provide them with the skills and know how to re-enter society.

* Aria introduced Uzoma to Reid who issued Ameelio with a $3MM, 3 year grant. She also joined their board of directors.

* To learn more about Ameelio and its mission, check out their website.

To learn more about Aria and to reach out to her, check out her website or follow her on LinkedIn.

My next conversation with Fyllo’s (and Former Buddy Media Co-Founder) Jeff Ragovin will be dropping soon!

Hello Everyone -

How is your summer so far?

COVID cases seem to be on the rise in North Jersey. My wife and I are on the mend while our young children make their way through COVID quarantine. Fun times being tethered close to home.

Fortunately COVID and distance can’t prevent me from sitting down and speaking with remarkable business leaders who are doing good while doing well.

I had the pleasure of sitting down with my friend and colleague Laurie Keith of the Ad Council. Laurie is based in San Francisco and has been with the Ad Council for 12+ years. I first met Laurie a few years ago at a Digital Fork dinner hosted by my former boss at Buddy Media, Jeff Ragovin.

Laurie and her team’s work is vital in its support of broadcasting the importance of a variety (30+ active ones to be exact) of issues affecting Americans across the digital landscape.

About the Ad Council

* Founded in 1941 by James Webb Young, Co-Founder Young and Rubicam

* Originally started as the ‘War Council’ three weeks after the attack on Pearl Harbor

* Premise of the organization was to galvanize the advertising industry around social good by addressing important issues affecting Americans

* Some iconic campaigns Ad Council has been behind: ‘Smokey Bear,’ ‘Loose Lips Sink Ships,’ ‘Crash Test Dummies,’ and most recently ‘Love Has No Labels’ & ‘Vaccine Adoption’

* The organization works at the intersection of media, creative and emerging technology in order to get an issue’s message across to a target viewer — all of which is donated through Ad Council’s partnerships

* Ad Council’s advisory committee - made up of philanthropists, medical professionals, researchers and educational professionals - help determine which issues to focus on and support

About Laurie

* Laurie has been with the Ad Council for 12+ years and in her newest role she is charge of ‘emerging media.’ How will Web3/Crypto/XR/VR become a destination to learn about the issues Ad Council is supporting? How is consumer behavior changing where it’s necessary to create a presence in these new contexts? Previously, her remit was developing and maintaining partnerships with the major social and digital platforms.

* She spent the first 4-5 years after college graduation working in media and advertising at large agencies in Chicago and LA before reaching an early career inflection point where she wanted to combine her passion for social good with her media/advertising skillset.

Getting involved

* If you’re a brand that’s looking to support a particular cause that the Ad Council is behind, feel free to reach out to Laurie on social media. Her Twitter is https://twitter.com/lauriekeith or shoot her an e-mail.

* Brands can help with financial contributions to support Ad Councils’s mission and efforts to address the 30+ issues on our campaign docket, their senior marketing executives can serve on our Board of Directors, Leadership Council, and/or participate on various committees, and partnerships with individual campaigns such as Love Has No Labels.