We're going to start the show talking about milk .. more specifically gene edited milk .. and whether you would be happy buying, and drinking it. over recent years scientists have been exploring whether gene editing can deliver dairy cattle better able to cope with warmer temperatures while producing fewer methane emissions. Which all might sound great in the lab - but will shoppers want it? Here to discuss this issue Jesse is joined by Damien Mather, senior lecturer in marketing at the University of Otago.