Selling the Experience, Not Just the Product - Insights from Rowena Wilde on Wow Ergonomics Ever notice how certain brands make you feel like the whole experience is just for you? That’s no accident, and it’s a key part of how businesses can elevate their offerings. Recently on Wow Ergonomics, we had the pleasure of speaking with Rowena Wilde, who shared why selling the experience is essential, not just the product. Something that the Ergonomics sector needs to take note of! Rowena’s advice to any business? “Stop selling the product; start selling the experience. Use storytelling to create value beyond the transaction.” Whether you’re in ergonomics or retail, make every touchpoint feel like an invitation to something more. How can you start selling the experience today?